Adopting a digital first approach is a must as well for traditional companies. Why you should be digital first? what are the key strategic area to define? What is holding back companies from be successful on driving the digital transformation? on How to implement the digital transformation?
4. WHATSAPP: MONTAINVIEW, CA!
FOUNDED ’09!
450 MILLION USERS!
KIK: ONTARIO, CANADA!
FOUNDED ’09!
130 MILLION USERS!
VIBER: CYPRUS!
FOUNDED ’10!
100 MILLION USERS!
WECHAT: SHENZEN, CHINA!
FOUNDED ’10!
272 MILLION USERS!
LIME: JAPAN!
FOUNDED ’10!
350 MILLION USERS!
KAKAOTALK: SOUTHKOREA!
FOUNDED ’10!
>100 MILLION USERS!
NIMBUZZ: GURGAON, INDIA!
FOUNDED ’06!
150 MILLION USERS!
HIKE: INDIA!
FOUNDED ’12!
15 MILLION USERS!
TANGO: MOUNTAIN VIEW, CA !
FOUNDED ’09!
>190 MILLION USERS!
MESSAGEME: SAN FRANCISCO, CA!
FOUNDED ’12!
5 MILLION USERS!
Messaging apps !
are the new social media!
5. LOW CONFIDENCE!
THINK 3D!
MILLENIALS!
TECH SAVY: 2 SCREENS!
SLACKTIVISTS!
RADICAL TRANSPARENCY!
MULTICULTURAL!
TOLERANCE!
COMMUNICATE WITH TEXT!
SHARE STUFF! OPTIMISTS!
NOW FOCUSED!
WANT TO BE DISCOVERED!
IMMATURE!
TEAM ORIENTATION!
TECH INNATE: 5 SCREENS!
THINK IN 4D!
JUDICIOUSLY SHARE
(GEOLOCO OFF)!
ACTIVE VOLUNTEERS!
BLENDED
(RACE&GENDER)
TOGETHERNESS!
MATURE!
MAKE
STUFF!
HAVE HUMILTY!
FUTURE
FOCUSED!
REALISTS!
WANT TO WORK FOR SUCCESS!
COLLECTIVE CONSCIOUS!
GEN Z!
GEN Z: Mobile First and Mobile Only!
6. 74% smartphones owners use location based services!
47% want to receive mobile coupons from retailers based on their
location!
91% of adults have their mobile phones within arm’s reach 24/7!
!
Location-targeted campaigns: forecast ad spend of $5.8 bil by
2016!
4.1 bln !
Mobile Phone !
worldwide !
SMS
68.7%!
Frequent text !
users!
97%!
of text messages are !
opened which 83% 1 hr!
74%!
smartphones owners !
use location based !
services.!
!
47%!
% want to receive!
mobile coupons from !
retailers based on !
their location!
!
91%!
of adults have their !
mobile phones within !
arm’s reach 24/7!
!
Mobile: key channel!
7. Consume information through !
Twitter, Facebook, Linkedin and other
social media
Appreciate conversations with the brand
!rather one –way advertisement!
Expects brands to be active in social
!listening, engaging,responding!
Learn about new products !
! as well through social media.!
Wise towards promotions.!
Trusts only relevant information.!
Who is the Super-powered Consumer ?!
15. Prioritize key channels!1
DIGITAL STRATEGY DEFINITION!
Build harmonized architecture and brand
consistency across channels!
2
Start tracking and build KPIs framework!3
Traffic building strategy!4
16. ENGAGE sharing the vision !
EDUCATE building skills!
EMPOWER to take responsibility!
ENABLE a bottom up approach!
4 KEYS ingredients!
to succefully lead transformation!
17. Digital skills!
not confined to Digital/IT team!
Define future skills requirements!
Undertake skills gap asessment
Bridge the GAP!
Keep up to speed: evaluate and evolve!
22. + 30.000
fans in 3 weeks!
Local activation pilot for EMEA campaign!
23. Innova(on
Scalability
Pilot
test
Insert Growt hacking techniques !
in your online marketing ecosystem!
!
DATA ANALYST!
MARKETER!DEVELOPER!
GROWTH!
HACKER!
24. ARE YOU READY!
TO SUPERPOWERS?!
CYBER
SPACE!
OUTER
SPACE!
DESIGN
SPACE!
MICRO
SPACE!
BLUE
SPACE!
PLAY SPACE!
INTER
SPACE!
25. COMPRESSION
OF
TIME
METASPACE
ECONOMY!
DRIVEN
BY
TECHNOLOGICAL
CHANGE
HAPPENING
AT
EXPONENTIAL
RATE