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BUILDING SOCIAL WEB EXPERIENCE Euro IA summit Amsterdam 25.9.2008
LAURENT GOFFIN ,[object Object],[object Object],[object Object],[object Object],[object Object]
MY HUMBLE ROLE TODAY Sharing with you some key elements and findings identified to build successful social web experience
 
   Emakina group social network
WE HAVE ALL TO EMBRACE PRINCIPLES ,[object Object],[object Object],[object Object],[object Object],[object Object]
"People have been interacting with other people for much longer than the internet has been around, so give them the tools, and set them free" Rolf Skyberg
SIZE MATTER * because a social website without member is worth nothing * Community or network size
MEMBER ACQUISITION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Members are not connected to each other
Capitalize on people who knows already each other
Connectors allows friends of my friends to be my friends
MEMBER PROFILE IS ESSENTIAL ,[object Object],[object Object],[object Object],[object Object]
Propose connecting / socializing activities
Building a conversation
SOCIALIZING ACTIVITIES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
WHICH  ACTIVITIES ? ,[object Object],[object Object],Forrester -  http://www.forrester.com/Groundswell/profile_tool.html
USER INTERFACE KEY QUALITIES ,[object Object],[object Object],[object Object],[object Object]
FOLKSONOMIES & SOCIAL WISDOM ,[object Object],[object Object],[object Object]
INFORMATION ARCHITECTURE ,[object Object],[object Object],[object Object],[object Object]
profile #1 THE STAR ,[object Object],[object Object],[object Object],[object Object]
profile #2 THE OPINION LEADER ,[object Object],[object Object],[object Object],[object Object]
profile #3 THE CONNECTOR ,[object Object],[object Object],[object Object]
profile #4 THE CURRATOR ,[object Object],[object Object],[object Object]
profile #5 THE ADDICT ,[object Object],[object Object],[object Object]
MEMBER  EGO ,[object Object],[object Object],[object Object]
individual  value maintain the tension    community  value
RESEARCH ,[object Object],[object Object],[object Object],[object Object],[object Object]
Touchgraph
Touchgraph
Touchgraph
[object Object],SOCIAL WEB PRESENCE DURING CONFERENCE
Microsoft surface Ubiquitous computing http://www.microsoft.com/surface/
I Bar Illustrate connexion between people
WE Information architects ,[object Object],[object Object],[object Object],[object Object]
Thanks… your questions are welcome
WE ARE HIRING ,[object Object],[object Object],[object Object]

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BUILD SOCIAL WEB EXPERIENCE WITH MEMBER ACQUISITION AND ACTIVITIES