Social Networking Lessons From The Obama Campaign

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Presentation given at the Social Technology and Education Conference, August 14th @ Harvard University, Cambridge, MA http://www.socialtecheducation.com/

Technology News & Politics

Social Networking Lessons
from the Obama Campaign
Leonard Lin
lhl@randomfoo.net
@lhl

Social Technology and Education Conference
August 14, 2009 AP Photo/Jae C. Hong

Communications tools don't get
socially interesting until they get
technologically boring.
- Clay Shirky, Here Comes Everybody

Ewan McIntosh http://www.ﬂickr.com/photos/edublogger/3077217394/

• 1B+ Emails, 13M Subscribers
• 1M+ SMS Subscribers
• 200K+ Offline Events via Web
• 35K Local Volunteer Groups
• 6.1M Knocks or Calls via N2N
• 14.5M YouTube Viewing Hours
• $770M Raised, 3M+ Unique Donors

Source: Blue State Digital

It’s Made of People

JP Puerta http://www.ﬂickr.com/photos/ews/2999067086/

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Social Networking Lessons From The Obama Campaign

1. Social Networking Lessons from the Obama Campaign Leonard Lin lhl@randomfoo.net @lhl Social Technology and Education Conference August 14, 2009 AP Photo/Jae C. Hong

2. My Story

3. My Summer Vacation

4. /aside

5. Blue State Digital

6. Don’t Reinvent the Wheel

7. Timing is Important

8. Communications tools don't get socially interesting until they get technologically boring. - Clay Shirky, Here Comes Everybody Ewan McIntosh http://www.ﬂickr.com/photos/edublogger/3077217394/

9. Email

10. Groups

11. YouTube

12.

13.

14.

15. (Audience Participation)

16. • 1B+ Emails, 13M Subscribers • 1M+ SMS Subscribers • 200K+ Offline Events via Web • 35K Local Volunteer Groups • 6.1M Knocks or Calls via N2N • 14.5M YouTube Viewing Hours • $770M Raised, 3M+ Unique Donors Source: Blue State Digital

17. “Social” Is Not Enough

18. Driving Action

19.

20.

21. Creating Ownership

22.

23.

24.

25. Instrument Well

26. Iterate

27.

28. Not Everything Will Launch