We sat down and tried to define the culture at Trak.io - the guiding principles and values that would ensure our company becomes the company we want to work for every day.
As founders, we have the unique opportunity to set the tone and foundation at the very beginning. A philosophy and blueprint that informs all hiring, and firing, decisions from here out.
We want this to be aspirational, while at the same time, embodying what's important to us. The identity of our company is an extension of our own identity, not a regurgitation of best practices from other startups.
I hope other founders and CEO's will add comment, we've iterated on this internally quite a lot, and I expect (and hope!) we iterate on this a lot more as we grow and learn.