Trak.io Culture Innovation & People
THIS DECK IS ALWAYS EVOLVING THIS IS VERSION 8

What Is Culture To Us?
• Culture at Trak.io is a “default” way to act whenever you’re unsure how to approach a situation • It’s the unbending and never compromised foundation of all hiring, and firing, decisions • Culture allow us to shape a company that we feel happy working in every day, allowing us to work smarter not harder • Our culture is always evolving to become a better philosophy, a better blueprint to a better company • Our culture should never become the “average of all our current employees” - hiring mistakes happen

If you like what you
see in this deck, we’re constantly hiring great Ruby on Rails developers and Dev Ops Engineers (London or remote within UK) ! Email liam@trak.io and say hello!

Our Guiding Principles

7 Principles To Guide Culture
• Innovate 1% at a time • Be aspirational without compromise • Have the courage to capitalise on freedom • Practice self discipline • Default to transparency • Take responsibility • Empathise

Reduces To 2 Core Values
• Innovate 1% at a time INNOVATION • Be aspirational without compromise INNOVATION • Have the courage to capitalise on freedom INNOVATION • Practice self discipline PEOPLE • Default to transparency PEOPLE • Take responsibility PEOPLE • Empathise PEOPLE

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INNOVATION Innovate 1% at a
time

INNOVATION • The product belongs
to the customer, not to our R&D team. Our team shouldn’t hold onto a product update because of their vanity, ego or desire to launch it at their convenience • When we take small steps, its easier to change direction • Never get comfortable, we can always improve 1% more • Innovate with conviction and confidence, but never with blind arrogance • Rely on self discipline to ask yourself “Could the customer be enjoying value from the parts I have already created?”

INNOVATION
Be Aspirational Without Compromise

INNOVATION • We execute in
small steps, but dream in marathons. Always point your compass to a bigger, better, happier destination • Money, people, geography, opinion. These are just challenges to overcome, not limitations on your creativity • Always question how this could be bigger or benefit more people • Always ignore negativity, but be open-minded and respectful to informed warnings and educated feedback

INNOVATION Have The Courage To
Capitalise On Freedom

• We provide total freedom
in everything, this is a luxury which needs to be enjoyed to be worthwhile • Have the courage to experiment within this freedom and make the most of it, don’t rely on others to be “the crazy creative ones” • Take responsibility and discipline to recognise good, and bad experiments and use the results to inform future decisions • Celebrate the failures of others and support them emotionally and practically • Always be mindful of becoming a deterrent to experimentation, with both your comments and actions, towards your colleagues • Never wait to be told to practice self improvement (books, courses, seminars) and always aim to become more valuable to our purpose

PEOPLE
Practice Self Discipline

PEOPLE • Never wait, or
expect, to be told when something isn’t great. Manage yourself so others don’t have to • Create your own ideal environment, schedule, strategy • Maintain your own sense of purpose, and talk to someone when you feel yourself losing it - before it starts to affect your happiness and productivity • Always iterate on personal productivity tactics

PEOPLE
Default To Transparency

PEOPLE • Share everything, good
and bad, internally and externally (when legally possible) because: • It could bring value to someone else’s work • Other people might be able to help you • The unknown is usually worrying and stressful • It allows people to share in the common purpose • Take pride when sharing good news and maximise on it’s potential to create happiness • Take responsibility, and realise the significance, when sharing bad news

PEOPLE
Take Responsibility

PEOPLE • Own mistakes, you’re
pretty much always the most qualified to correct them and implement strategies to avoid them repeating • Over-delegation creates an environment of all talk and no action. If you’re able to, just get it done and move on • In contrast, be mindful of your own efficiencies: when you need to delegate, embrace that you’re still responsible for it’s success or failure

PEOPLE
Empathise

PEOPLE • Try to understand
colleagues as people and go beyond their professional identity. Family, finance, hobbies, desires, passions… we’re complicated people and our professional work is only a fraction of what’s fighting for attention in our minds. Never compromise on your expectance of excellence, but support each other in achieving it • Understand the customer, the things frustrating them, what happens in their day, week, month after using our product, after speaking with you, reading our marketing. Who are they? What’s making them happy, what’s making their life less enjoyable? Always aim to make their life happier • Vendors and partners are companies, teams & people exactly like us. Treat them as you would a fellow colleague: with compassion and kindness, but an expectation of excellence

This Company Is Built On
Innovation & People. You Have A Great Opportunity and Responsibility To Deliver On Those Values

This deck is always evolving.
For more detail and context, speak to the founders: @liamgooding and @msaspence