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Trak.io Culture
Innovation & People

THIS DECK IS ALWAYS EVOLVING
THIS IS VERSION 8
What Is Culture To Us?
•

Culture at Trak.io is a “default” way to act whenever you’re unsure
how to approach a situation

•

It’s the unbending and never compromised foundation of all
hiring, and firing, decisions

•

Culture allow us to shape a company that we feel happy working in
every day, allowing us to work smarter not harder

•

Our culture is always evolving to become a better philosophy, a
better blueprint to a better company

•

Our culture should never become the “average of all our current
employees” - hiring mistakes happen
If you like what you see in this deck, we’re constantly hiring great
Ruby on Rails developers and Dev Ops Engineers 

(London or remote within UK)
!

Email liam@trak.io and say hello!
Our Guiding Principles
7 Principles To Guide Culture
•

Innovate 1% at a time

•

Be aspirational without compromise

•

Have the courage to capitalise on freedom

•

Practice self discipline

•

Default to transparency

•

Take responsibility

•

Empathise
Reduces To 2 Core Values
•

Innovate 1% at a time

INNOVATION

•

Be aspirational without compromise

INNOVATION

•

Have the courage to capitalise on freedom

INNOVATION

•

Practice self discipline

PEOPLE

•

Default to transparency

PEOPLE

•

Take responsibility

PEOPLE

•

Empathise

PEOPLE
Gives us

of purpose
ing sense
an amaz

Innovation & People

zing people

s us the ama
Give
at purpose
to ach ieve th
required
INNOVATION

Innovate 1% at a time
INNOVATION

•

The product belongs to the customer, not to our R&D team. Our
team shouldn’t hold onto a product update because of their
vanity, ego or desire to launch it at their convenience

•

When we take small steps, its easier to change direction

•

Never get comfortable, we can always improve 1% more

•

Innovate with conviction and confidence, but never with blind
arrogance

•

Rely on self discipline to ask yourself “Could the customer be
enjoying value from the parts I have already created?”
INNOVATION

Be Aspirational Without Compromise
INNOVATION

•

We execute in small steps, but dream in marathons. Always point
your compass to a bigger, better, happier destination

•

Money, people, geography, opinion. These are just challenges to
overcome, not limitations on your creativity

•

Always question how this could be bigger or benefit more people

•

Always ignore negativity, but be open-minded and respectful to
informed warnings and educated feedback
INNOVATION

Have The Courage To Capitalise On
Freedom
•

We provide total freedom in everything, this is a luxury which
needs to be enjoyed to be worthwhile

•

Have the courage to experiment within this freedom and make the
most of it, don’t rely on others to be “the crazy creative ones”

•

Take responsibility and discipline to recognise good, and bad
experiments and use the results to inform future decisions

•

Celebrate the failures of others and support them emotionally and
practically

•

Always be mindful of becoming a deterrent to experimentation,
with both your comments and actions, towards your colleagues

•

Never wait to be told to practice self improvement (books, courses,
seminars) and always aim to become more valuable to our purpose
PEOPLE

Practice Self Discipline
PEOPLE

•

Never wait, or expect, to be told when something isn’t great.
Manage yourself so others don’t have to

•

Create your own ideal environment, schedule, strategy

•

Maintain your own sense of purpose, and talk to someone when
you feel yourself losing it - before it starts to affect your happiness
and productivity

•

Always iterate on personal productivity tactics
PEOPLE

Default To Transparency
PEOPLE

•

Share everything, good and bad, internally and externally (when
legally possible) because:
•

It could bring value to someone else’s work

•

Other people might be able to help you

•

The unknown is usually worrying and stressful

•

It allows people to share in the common purpose

•

Take pride when sharing good news and maximise on it’s potential
to create happiness

•

Take responsibility, and realise the significance, when sharing bad
news
PEOPLE

Take Responsibility
PEOPLE

•

Own mistakes, you’re pretty much always the most qualified to
correct them and implement strategies to avoid them repeating

•

Over-delegation creates an environment of all talk and no action.
If you’re able to, just get it done and move on

•

In contrast, be mindful of your own efficiencies: when you need to
delegate, embrace that you’re still responsible for it’s success or
failure
PEOPLE

Empathise
PEOPLE

•

Try to understand colleagues as people and go beyond their
professional identity. Family, finance, hobbies, desires, passions…
we’re complicated people and our professional work is only a
fraction of what’s fighting for attention in our minds. Never
compromise on your expectance of excellence, but support each
other in achieving it

•

Understand the customer, the things frustrating them, what
happens in their day, week, month after using our product, after
speaking with you, reading our marketing. Who are they? What’s
making them happy, what’s making their life less enjoyable?
Always aim to make their life happier

•

Vendors and partners are companies, teams & people exactly like
us. Treat them as you would a fellow colleague: with compassion
and kindness, but an expectation of excellence
This Company Is Built On Innovation &
People. You Have A Great Opportunity and
Responsibility To Deliver On Those Values
This deck is always evolving. For more detail and context, speak
to the founders:
@liamgooding and @msaspence

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Startup Culture at Trak.io - Innovation & People

  • 1. Trak.io Culture Innovation & People THIS DECK IS ALWAYS EVOLVING THIS IS VERSION 8
  • 2. What Is Culture To Us? • Culture at Trak.io is a “default” way to act whenever you’re unsure how to approach a situation • It’s the unbending and never compromised foundation of all hiring, and firing, decisions • Culture allow us to shape a company that we feel happy working in every day, allowing us to work smarter not harder • Our culture is always evolving to become a better philosophy, a better blueprint to a better company • Our culture should never become the “average of all our current employees” - hiring mistakes happen
  • 3. If you like what you see in this deck, we’re constantly hiring great Ruby on Rails developers and Dev Ops Engineers 
 (London or remote within UK) ! Email liam@trak.io and say hello!
  • 5. 7 Principles To Guide Culture • Innovate 1% at a time • Be aspirational without compromise • Have the courage to capitalise on freedom • Practice self discipline • Default to transparency • Take responsibility • Empathise
  • 6. Reduces To 2 Core Values • Innovate 1% at a time INNOVATION • Be aspirational without compromise INNOVATION • Have the courage to capitalise on freedom INNOVATION • Practice self discipline PEOPLE • Default to transparency PEOPLE • Take responsibility PEOPLE • Empathise PEOPLE
  • 7. Gives us of purpose ing sense an amaz Innovation & People zing people
 s us the ama Give at purpose to ach ieve th required
  • 9. INNOVATION • The product belongs to the customer, not to our R&D team. Our team shouldn’t hold onto a product update because of their vanity, ego or desire to launch it at their convenience • When we take small steps, its easier to change direction • Never get comfortable, we can always improve 1% more • Innovate with conviction and confidence, but never with blind arrogance • Rely on self discipline to ask yourself “Could the customer be enjoying value from the parts I have already created?”
  • 11. INNOVATION • We execute in small steps, but dream in marathons. Always point your compass to a bigger, better, happier destination • Money, people, geography, opinion. These are just challenges to overcome, not limitations on your creativity • Always question how this could be bigger or benefit more people • Always ignore negativity, but be open-minded and respectful to informed warnings and educated feedback
  • 12. INNOVATION Have The Courage To Capitalise On Freedom
  • 13. • We provide total freedom in everything, this is a luxury which needs to be enjoyed to be worthwhile • Have the courage to experiment within this freedom and make the most of it, don’t rely on others to be “the crazy creative ones” • Take responsibility and discipline to recognise good, and bad experiments and use the results to inform future decisions • Celebrate the failures of others and support them emotionally and practically • Always be mindful of becoming a deterrent to experimentation, with both your comments and actions, towards your colleagues • Never wait to be told to practice self improvement (books, courses, seminars) and always aim to become more valuable to our purpose
  • 15. PEOPLE • Never wait, or expect, to be told when something isn’t great. Manage yourself so others don’t have to • Create your own ideal environment, schedule, strategy • Maintain your own sense of purpose, and talk to someone when you feel yourself losing it - before it starts to affect your happiness and productivity • Always iterate on personal productivity tactics
  • 17. PEOPLE • Share everything, good and bad, internally and externally (when legally possible) because: • It could bring value to someone else’s work • Other people might be able to help you • The unknown is usually worrying and stressful • It allows people to share in the common purpose • Take pride when sharing good news and maximise on it’s potential to create happiness • Take responsibility, and realise the significance, when sharing bad news
  • 19. PEOPLE • Own mistakes, you’re pretty much always the most qualified to correct them and implement strategies to avoid them repeating • Over-delegation creates an environment of all talk and no action. If you’re able to, just get it done and move on • In contrast, be mindful of your own efficiencies: when you need to delegate, embrace that you’re still responsible for it’s success or failure
  • 21. PEOPLE • Try to understand colleagues as people and go beyond their professional identity. Family, finance, hobbies, desires, passions… we’re complicated people and our professional work is only a fraction of what’s fighting for attention in our minds. Never compromise on your expectance of excellence, but support each other in achieving it • Understand the customer, the things frustrating them, what happens in their day, week, month after using our product, after speaking with you, reading our marketing. Who are they? What’s making them happy, what’s making their life less enjoyable? Always aim to make their life happier • Vendors and partners are companies, teams & people exactly like us. Treat them as you would a fellow colleague: with compassion and kindness, but an expectation of excellence
  • 22. This Company Is Built On Innovation & People. You Have A Great Opportunity and Responsibility To Deliver On Those Values
  • 23. This deck is always evolving. For more detail and context, speak to the founders: @liamgooding and @msaspence