This document provides an evidence appendix for Liam White's BTEC Level 2 Creative Media Production core units. It shows the grading criteria and evidence found for each unit. For Unit 1 on research techniques, Liam achieved a Distinction overall by completing research on advertising types, film stages, photographers, and festivals. For Unit 2 on communication techniques, all criteria were covered in an evaluation of music, earning a Distinction. In Unit 3 on the media sector, Liam gained a Distinction by presenting on film industry job roles and stages of film production. Finally, for Unit 4 on media audiences, Liam received a Merit overall for work analyzing audience research, advertising techniques, and audience response to media products.

1. Btec Level 2 Creative Media Production
Evidence Appendix for the Core Units
Name:LiamWhite
Unit Grading Criteria Evidence Found In Grade Overall
Unit 1:
research for
creative media
production
P1, M1, D1
Know about research methods and techniques
Unit 1: Research types grid D D
P2, M2, D2
Use research methods and techniques to investigate an
existing media product
Unit 18: Research into advertising types and techniques D
Unit 3: 12 stages of film D
Unit 9: Camera Timeline M
Unit 9: Chosen Photographer P
P3, M3, D3
Use research methods and techniques to gather material for
a media production
Unit 18: Research on rival product M D
Unit 7: Research on festival D
Unit 9: Photography Techniques D
P4, M4, D4
Be able to present results of research
Unit 18: Advertising Pitch D D
Unit 3: 12 stages of film D
Unit 9: Camera Timeline M
Unit 1 Overall Grade Distinction
Unit 2: communication techniques for creative media production
P1, M1, D1, P2, M2, D2, P3, M3, D3, P4, M4, D4, P5, M5, D5
All covered in Unit 5: Evaluation (music)
Unit 2 Overall Grade
D Distinction
Unit 3: the
creative media
sector
P1, M1, D1
Know how the creative media sector is structured
Unit 3: 12 stages of film D D
Unit 3: Media sectors power-point D
P2, M2, D2
Know about job roles and conditions of employment in a
creative media industry
Unit 3: Job roles grid (film industry) D D
P3, M3, D3
Know how to gain employment in a creative media industry
Unit 3: Job fact file for the film industry D D
Unit 3 Overall Grade Distinction
Unit 4: media
audiences and
products
P1, M1, D1
Know how a media industry identifies audiences for its
products
M
Unit 5: BARB research M
P2, M2, D2
Understand how media products are constructed for specific
audiences
D
Unit 18: Advertising Pitch D
Unit 5: Crime drama case study notes M
P3, M3, D3
Understand how audiences can respond to media products
M
Unit 18: Evaluation and feedback M
Unit 5: Crime drama case study notes M
Unit 4 Overall Grade Merit