Cisco

1. Prio Utomo
Cisco Systems
December 2016
Capturing the IoT Opportunity

2. • Industrial IoT vs Consumer IoT
• Benefit and opportunities lay in where
one position in the value chain
• IoT is not standalone technology, solution
or product.
Internet of Things (IoT) Context

3. • Industrial IoT vs Consumer IoT
• Benefit and opportunities lay in where
one position in the value chain
• IoT is not standalone technology, solution
or product.
Internet of Things (IoT) Context

4. • Industrial IoT vs Consumer IoT
• Benefit and opportunities lay in where
one position in the value chain
• IoT is not standalone technology, solution
or product.
Internet of Things (IoT) Context

5. Gartner Hype Cycle 2015
IoT is on the top peak
of inflated expectation

6. IoT dropped from
Gartner 2016
hype cycle
Gartner Hype Cycle 2016

7. The other side of coin
• “Everybody’s doing it, or at least talking about it, and companies want to
show they’re doing something too, even if they don’t know exactly what the
benefit to their business will be.” – (Lochmann, 2016)
• “Over two-thirds of the Internet of Things projects will fail” – (Pramanic, 2016)
• Why The Consumer Internet Of Things Is Stalling (Farley, 2016)
• Less than 8% factory plan currently connected – (Industry Week, 2015)

8. Benefit and Challenges
Source: 2015 Morgan Stanley and Automation World magazine

9. Businesses opportunities cross all verticals to
optimize leveraging IoT
Manufacturing
Transportation
Public Sector
Energy and
Minerals
B2C
Connected City
Connected Public
Safety
Connected
Factory
Connected
Utilities
Connected Oil
& Gas
Connected
Mining
Connected
Transportation
Connected Retail
Connected Sports
and Entertainment
Connected SP /M2M
Connected Health
FSI
SCC Infrastructure Management (City WiFi, Parking,
Lighting, Location, Traffic, Safety & Security)
Connected Schools
Connected Factory
Energy Mgmt.
Connected Mobile
Workforce
Connected Pipelines
Asset Visibility &
Monitoring
Connected Roadways
Store-in-a-box
Connected Stadium
Remote Tower
Management
Virtual Patient
Observation
Omni-channel
Customer Interaction
Connected
Schools
Connected Law
Enforcement
Connected
Defense
Connected Factory
Wireless
Connected Factory
Security
Connected Factory
Automation
Connected AMI
Connected Refinery
Connected Predictive
Maintenance
Connected Substation
Automation
Secure Ops
Connected Mine
Remote Operations
Connected Distribution
Automation
Connected Oilfield
Secure Ops
Connected Trains Connected Stations Connected Trackside
CMX digital
Experience
Connected
Stadium Wi-FI
Remote Expert/
Mobile Advisor
Stadium Vision
Digital Media
Store Experience
Stadium Vision
Mobile
Fleet/Asset
Management
Patient
Wayfinding
Patient Media
Experience
Cisco Health
Presence
Pervasive Employee
Collaboration
Omni-channel
Customer Interaction
Energy
Management
Workspaces (Smart Spaces & REGS)
Industries Verticals Solutions & Use Cases

10. Organizational
Change
(Culture)
Organizational
Change
(Culture)
SecuritySecurity
Technical
(standard,
privacy and
Interoperability)
Technical
(standard,
privacy and
Interoperability)
GovernmentGovernment
Key Obstacles

11. IOT Access Characteristics
Radio Technology 2G 3G LTE WIFI Zigbee Wireless
Hart
802.15.4g Weightles
s
Sigfox LoRa LTE-M
(2017+)
Outdoor Range 10s Kms 10s Kms 10s Kms 300m 90m 200m 1.5 Km 10s Kms 10s Km 10s Kms 10s Kms
Bandwidth 144kbps 2Mbps 10Mbps 100Mbps 250kbps 100kbps 100kbps 100kbps 200 kbps
Bidirectional? Yes Yes Yes Yes Yes Yes Yes Yes Yes A: No
B: Slotted
u/s
C: always
on u/s
Yes
Topology p2mp p2mp p2mp Mesh Mesh Mesh Mesh P2mp p2mp p2mp p2mp
Tx mA (3V) 200-500 500-1000 600-1100 19-400 34 28 35 Low 20-70 18 33 mA
Standby mA (3V) 2.3 3.5 5.5 1.1 0.003 0.008 Low 0.005 0.001
Battery
Operating
Life
(2000mAh)
Com 4-8 hrs 2-4 hrs 2-3 hrs 4-8 hrs 60 hrs Variable Variable 120 hrs
Idle 36 days 20 days 12 days 50 hrs 8-10 yrs 10-20 yrs 10-20 yrs 10-20 yrs 10 yrs
Module Cost (Approx.) $12 $35-$50 $80-$120 $5-$8 $6-$12 ? $3 $3 $3 $3 $10
Licensed Spectrum? Yes Yes Yes No No No No N = No
W = TVWS
No No Yes
Open standard? Yes Yes Yes Yes No $1500/yr No Alliance Yes
CellularCellular Short RangeShort Range LPWALPWARF MeshRF Mesh

12. Capturing
Internet of
Things
Opportunity
Focus on solving real business problem and justify
Application and data analytic is key component in IoT
Seeks for quick win and hanging fruit opportunity
Transform culture along with Technology
Integration with business process

13. http://www.cisco.com/c/en/us/solutions/internet-of-things/overview.html