Presentation for Computers in Libraries 2010.

1. A Mobile Services Primer
for Public Libraries
Sarah Houghton-Jan
Digital Futures Manager,
San Jose Public Library
Author, LibrarianInBlack.net

2. why mobile?

3. why mobile?

4. why mobile?
‣ 80% of Americans adults own a cell phone

5. why mobile?
‣ 80% of Americans adults own a cell phone
‣ By 2015 U.S. ownership of all mobile
will be 162 million - 2/3
of smart phones
handsets

6. why mobile?
‣ 80% of Americans adults own a cell phone
‣ By 2015 U.S. ownership of all mobile
will be 162 million - 2/3
of smart phones
handsets
‣ 43% own MP3 players

7. why mobile?
‣ 80% of Americans adults own a cell phone
‣ By 2015 U.S. ownership of all mobile
will be 162 million - 2/3
of smart phones
handsets
‣ 43% own MP3 players
‣ stats on iPad - 500,000 (+ Android tablets)

8. Jolie O’Dell, Mashable, on the Morgan Stanley study:
http://mashable.com/2010/04/13/mobile-web-stats/

9. Even if you don’t use a smart phone,
recognize that your users do.

10. 10 steps to
mobile on the cheap

11. #1: your website

12. #1: your website
‣ is your website mobile-friendly?

13. #1: your website
‣ is your website mobile-friendly?
‣ find out at W3C’s mobileOK Checker

14. #1: your website
‣ is your website mobile-friendly?
‣ find out at W3C’s mobileOK Checker
‣ (or whole site) and a mobile services
create a mobile version of your homepage
webpage too

16. #2: your catalog

17. #2: your catalog
‣ My test of catalog mobile friendliness

18. #2: your catalog
‣ My test of catalog mobile friendliness
- PASS - SOPAC, Evergreen, Koha

19. #2: your catalog
‣ My test of catalog mobile friendliness
- PASS - SOPAC, Evergreen, Koha
- FAIL - Innovative,Voyager, SirsiDynix

20. #2: your catalog
‣ My test of catalog mobile friendliness
- PASS - SOPAC, Evergreen, Koha
- FAIL - Innovative,Voyager, SirsiDynix
see a pattern?

21. #2: your catalog
‣ My test of catalog mobile friendliness
- PASS - SOPAC, Evergreen, Koha
- FAIL - Innovative,Voyager, SirsiDynix
see a pattern?
‣ does vendor offer mobile add-on or app?

22. #2: your catalog
‣ My test of catalog mobile friendliness
- PASS - SOPAC, Evergreen, Koha
- FAIL - Innovative,Voyager, SirsiDynix
see a pattern?
‣ does vendor offer mobile add-on or app?
‣ watch for cost & feature/functionality loss

23. #2: your catalog
‣ My test of catalog mobile friendliness
- PASS - SOPAC, Evergreen, Koha
- FAIL - Innovative,Voyager, SirsiDynix
see a pattern?
‣ does vendor offer mobile add-on or app?
‣ watch for cost & feature/functionality loss
‣ WorldCat (mobile app + mobile webpage)

24. #3: databases

25. #3: databases
‣ mobile applications and/or mobile-friendly
pages

26. #3: databases
‣ mobile applications and/or mobile-friendly
pages
- EBSCO (page)

27. #3: databases
‣ mobile applications and/or mobile-friendly
pages
- EBSCO (page)
- Gale (app)

28. #3: databases
‣ mobile applications and/or mobile-friendly
pages
- EBSCO (page)
- Gale (app)
- others

29. #3: databases
‣ mobile applications and/or mobile-friendly
pages
- EBSCO (page)
- Gale (app)
- others
‣ check with all vendors

30. #3: databases
‣ mobile applications and/or mobile-friendly
pages
- EBSCO (page)
- Gale (app)
- others
‣ check with all vendors
‣ watch for feature & functionality loss

31. #4: ebooks

32. #4: ebooks
‣ eAudioBooks: MP3s/DRM-laden formats

33. #4: ebooks
‣ eAudioBooks: MP3s/DRM-laden formats
‣ eBooks: PDF, Mobi

34. #4: ebooks
‣ eAudioBooks: MP3s/DRM-laden formats
‣ eBooks: PDF, Mobi
‣ Overdrive eBook app

35. #4: ebooks
‣ eAudioBooks: MP3s/DRM-laden formats
‣ eBooks: PDF, Mobi
‣ Overdrive eBook app
‣ who has missed the boat?

36. #4: ebooks
‣ eAudioBooks: MP3s/DRM-laden formats
‣ eBooks: PDF, Mobi
‣ Overdrive eBook app
‣ who has missed the boat?
‣ check with all vendors

37. #5: reference

38. #5: reference
‣ text messaging - AIM hack, LibraryH3lp

39. #5: reference
‣ text messaging - AIM hack, LibraryH3lp
‣ Twitter - “send us a question with
@SanJoseLibrary”

40. #5: reference
‣ text messaging - AIM hack, LibraryH3lp
‣ Twitter - “send us a question with
@SanJoseLibrary”
‣ IM - free IM clients (Meebo, Trillian) +
individual accounts (AIM, GoogleTalk, etc.)

41. #5: reference
‣ text messaging - AIM hack, LibraryH3lp
‣ Twitter - “send us a question with
@SanJoseLibrary”
‣ IM - free IM clients (Meebo, Trillian) +
individual accounts (AIM, GoogleTalk, etc.)
‣ web chat - nope

42. #6: social media

43. #6: social media
‣ Facebook

44. #6: social media
‣ Facebook
- many mobile FB apps

45. #6: social media
‣ Facebook
- many mobile FB apps
- post updates, photos, video, & events

46. #6: social media
‣ Facebook
- many mobile FB apps
- post updates, photos, video, & events
‣ Twitter

47. #6: social media
‣ Facebook
- many mobile FB apps
- post updates, photos, video, & events
‣ Twitter
- many mobile Twitter apps

48. #6: social media
‣ Facebook
- many mobile FB apps
- post updates, photos, video, & events
‣ Twitter
- many mobile Twitter apps
- post regular updates

49. #7: location-based services
geo-location + data + fun

50. #7: location-based services
geo-location + data + fun

51. #7: location-based services
geo-location + data + fun
‣ check-in sites - Foursquare,tips, trips,
Gowalla(entries for library,
contests)

52. #7: location-based services
geo-location + data + fun
‣ check-in sites - Foursquare,tips, trips,
Gowalla(entries for library,
contests)
‣ augmented reality browsers - Layar,
Wikitude (campus or library tours, local
history tours & scavenger hunts)

53. #7: location-based services
geo-location + data + fun
‣ check-in sites - Foursquare,tips, trips,
Gowalla(entries for library,
contests)
‣ augmented reality browsers - Layar,
Wikitude (campus or library tours, local
history tours & scavenger hunts)
‣ Air Painter (contests, scavenger hunts)

55. #8: the souped up stuff:
apps

56. #8: the souped up stuff:
apps
‣ Boopsie - customized mobile library
application (Santa Clara County Library)

57. #8: the souped up stuff:
apps
‣ Boopsie - customized mobile library
application (Santa Clara County Library)
‣ custom iPhone or Android app (D.C. Public)

59. the souped up stuff:
in-library services
‣ walk-in mobile message center (dok)
‣ library mobile charging stations
‣ stations
library mobile media download

60. #9: marketing mobile

61. #9: marketing mobile
‣ market mobile with mobile

62. #9: marketing mobile
‣ market mobile with mobile
‣ start an opt-in list for library texts

63. #9: marketing mobile
‣ market mobile with mobile
‣ start an opt-in list for library texts
- group texting app “textPlus”

64. #9: marketing mobile
‣ market mobile with mobile
‣ start an opt-in list for library texts
- group texting app “textPlus”
‣ buy ads in relevant apps (local, library-like)

65. #9: marketing mobile
‣ market mobile with mobile
‣ start an opt-in list for library texts
- group texting app “textPlus”
‣ buy ads in relevant apps (local, library-like)
‣ contests for signing up, mayorships, etc.

66. #10: support staff mobile use

67. #10: support staff mobile use
‣ ensure mobile access to email/calendar

68. #10: support staff mobile use
‣ ensure mobile access to email/calendar
‣ train staff on mobile access to library stuff

69. #10: support staff mobile use
‣ ensure mobile access to email/calendar
‣ train staff on mobile access to library stuff
‣ encourage staff use of mobile to do work

70. #10: support staff mobile use
‣ ensure mobile access to email/calendar
‣ train staff on mobile access to library stuff
‣ encourage staff use of mobile to do work
‣ buy mobile devices for staff to use/train on

71. #10: support staff mobile use
‣ ensure mobile access to email/calendar
‣ train staff on mobile access to library stuff
‣ encourage staff use of mobile to do work
‣ buy mobile devices for staff to use/train on
‣ WorldCat, Aldiko, Google Translate,
5 apps for every librarian to know:
ThinkingSpace, & Foursquare

72. Questions?
Sarah Houghton-Jan
web: LibrarianInBlack.net
Twitter: @TheLiB
Facebook: Facebook.com/
LibrarianInBlack
IM: LibrarianInBlack
Skype: LibrarianInBlack
email: LibrarianInBlack@gmail.com