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Avoiding the Social Media Graveyard ,[object Object],http://www.flickr.com/photos/wimmulder/7609964/
The road to the graveyard is paved with good intentions http://www.flickr.com/photos/neilsingapore/5474180800/
http://www.flickr.com/photos/librarycommission/548264310/
http://www.flickr.com/photos/tyreseus/494325133
http://www.flickr.com/photos/rhoadeecha/37420595/
 
http://www.flickr.com/photos/nicmcphee/2345633527/
http://www.flickr.com/photos/asimpledarksquid/1187308493
http://www.flickr.com/photos/sylvar/287940515/
http://www.flickr.com/photos/tsarkasim/4079152105
http://www.flickr.com/photos/maubrowncow/2763362494/
So what’s the problem?
 
 
 
 
Why does it fail? ,[object Object],[object Object],[object Object],[object Object],[object Object]
So what the heck is Library 2.0? http://flickr.com/photos/gbierens/178568449/
Library 2.0 - My take ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A No-brainer right?
Characteristics of effective 2.0 projects
They know their users http://docushare.lib.rochester.edu/docushare/dsweb/View/Collection-4436
http://www.slideshare.net/charbooth/if-you-build-it-will-they-care-1159058
Have clearly-defined goals http://www.flickr.com/photos/ekkebus/5020840511/
Initiatives are tied to Institutional goals
 
Involve staff from all levels in planning http://flickr.com/photos/weesmalldoll/432578986/
Plan for the continued use and  maintenance of tech http://flickr.com/photos/stshores24/488419188/
Treat technology as tools http://www.flickr.com/photos/zakh/337938459
And use them to solve problems http://www.seedwiki.com/?wiki=antioch_university_new_england_library_staff_training_and_support_wiki
 
 
 
 
 
 
 
 
 
 
 
 
Create Partnerships
Create Partnerships
Time must be devoted to the Project http://flickr.com/photos/cayusa/2574029855/
Assess, assess, assess! http://www.flickr.com/photos/richardstowey/3032598054/
Building organizational capacity for 2.0 initiatives
Question everything http://flickr.com/photos/scampion/1500054745/
Look for good ideas everywhere! http://www.flickr.com/photos/stevenjude/848723658/
Encourage staff to learn and play
Develop a risk-tolerant culture http://flickr.com/photos/tollaksen/967960/
Be agile, don’t get attached http://www.flickr.com/photos/stevenjude/848723658/
Give staff time to be creative
Encourage Network-building
Encourage Network-building
Does your organization look like this?
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Slides and links at http://meredithfarkas.wetpaint.com http://www.flickr.com/photos/trucolorsfly/2401196653/

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