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THE LIBRARY IN YOUR POCKET:
PRACTICAL APPLICATIONS OF
MOBILE TECHNOLOGIES




                http://www.flickr.com/photos/williambrawley/4310319103/


     Meredith Farkas
     Portland State University
Why should you care about mobile
devices?
 4.1 billion SMS messages being sent daily
 Over 276 million wireless users (source: CITA
 Wireless Industry Survey, 2009).
 32% of Americans have used a cell phone or
 Smartphone to access the internet this year (source:
 Pew, April 2009).
 The mobile device will be the primary connection
 tool to the internet for most people by 2020.
 (Source: Pew, Dec. 2008).
Why should you care about mobile
devices?
 2012 NMC/Educause Horizon Report named
 mobile devices one of the top trends in higher and
 K-12 education with an adoption horizon of one
 year or less.
 More than half of undergraduates own an internet-
 capable mobile device (source: ECAR Study of
 Undergraduate Students and IT, 2009)
 94% of students send & receive text messages
 (source: Ball State University, 2009).
Where educational institutions stand




 Source: Educause. (2009). Spreading the Word: Messaging and Communications
 in Higher Education. http://net.educause.edu/ir/library/pdf/EKF/EKF0902.pdf
MOBILE TRENDS
Mobile social software
 Three types
   Social software that can be used on mobile devices
   Social software designed primarily for mobile devices
   Social software specifically designed for mobile
   devices
     Most are location-aware
The Library in Your Pocket - NJLibraryLink
Twitter
 Microblogging – sharing information in 140
 characters or less
 People “follow” your Twitter feed and get updates
 of your news and that of their other friends
 chronologically
 Hugely popular
 Can use via web, cell phone, desktop apps, IM, etc.
2D Barcodes




    http://www.flickr.com/photos/clevercupcakes/3985603967/
2D Barcodes

•QR (Quick Response) codes – most common.
•Originally developed for inventory control.

•Need a QR code reader.

•Scan a QR code to access information or take action
What can QR codes do?
•   Pull up text content
•   Dial a phone number or send a txt
•   Pull up a web page
•   Check into Foursquare or Like on Facebook
•   Pull up an image or video
•   Add event to calendar
•   Add to contacts
•   Display a point in Google maps
•   Sends an email
•   PayPal Buy Now
Hyperlinks
Connected web pages to one another.


QR Codes
Connect the physical world to the web
http://www.flickr.com/photos/markcph/4427533643/
QR Codes
 Very big in Japan, growing in use in Europe. Not as
 big in U.S. yet.
 In U.S. mainly see on products, museums, real estate
 ads.




         http://www.flickr.com/photos/smellit/4591783567/
QR code generators and readers
No cell phone? no problem!
DANSL - QR code application to be used with a web cam




             www.weebly.com/uploads/8/4/7/0/8470189/qrcodes.ppt




  Can also use iPod Touch or iPad2 to read QR codes
The Future of QR codes

   Will they be replaced by mobile visual
 search?
Location-aware mobile technologies
Uses GPS, compass, RFID, etc. to determine where a
user’s orientation to other people, places, things, etc.




        http://www.flickr.com/photos/psd/21055837/
Location-aware apps - Zillow
http://www.youtube.com/watch?v=rJfrdcbfXsc
Location-aware apps – Around Me
Location-aware apps - Loopt
Location-aware mobile games
Foursquare
SOCIAL RECOMMENDATION TOOLS

• Rate places local to you
& get recommendations
on what people with
common interests
recommend
Augmented Reality
 Blending data with what you see in the real world.




      http://www.flickr.com/photos/turkletom/4325703868/
Layar
 Allows developers to build layers of data on top of
 the live video on your phone.
 http://www.youtube.com/watch?v=b64_16K2e08
Yelp
TWITT AROUND
CAR FINDER
Google Goggles
THE FUTURE OF AUGMENTED REALITY?




http://www.youtube.com/watch?v=tb0pMeg1UN0
LIBRARY SERVICES FOR
MOBILE USERS
First, assess

 What mobile technologies do your patrons use?
 How many access the web via a mobile device?
 Which one(s) are most prevalent?
 What social technologies do your patrons use?
 Are any organizations my library is aligned with
 (municipality, University, etc.) looking to create
 mobile services?
 What library services and collections might be most
 appropriate and possible to serve up via a mobile
 device?
MOBILE LIBRARY CONTENT
Library Website
•   Questions to ask:
    –   Do you create a separate mobile version of your site or
        just serve up a different style sheet based on the
        device?
    –   Do you design for the most commonly-used smartphones
        or also design for web-enabled mobile devices (small
        screens)?
    –   Do you use a detection algorithm to redirect mobile
        users to the mobile site or make them go to a separate
        URL?
Design tips
 Break information into tasks and let users drill down
 to what they need (not too many clicks!).
 Put most-used content at the top.
 Minimize scrolling.
 Icons and text links are better than either alone.
 Shorten text to minimal amount needed.
 Minimize the need to type whenever possible.
What to include on mobile website
 Depends on library and what users actually use.
   Catalog search
   Databases/federated search if they have mobile
   interfaces
   Circ info (due dates, holds)
   Room/computer reservations
   Reference info/widgets/forms
   Hours
   Links to useful mobile content
Great mobile library websites
NCSU
Oregon State
ORANGE COUNTY LIBRARY SYSTEM
Tools for building your website
 You! (it’s just web design)
 $$$
   Boopsie
   Library Anywhere (LibraryThing)
   NOW in the Library (Infor)
 Free
   Mobile Site Generator 1.1 (Chad Haefele)
   Mobify
   Wirenode
   Onbile
Library apps
 Users can install and easily access specific library
 functions/info.
 For smartphones.
 Most libraries have a mobile-friendly website too.
 Have to design for specific operating systems –
 most designed for iPhone.
DC Public Library
University of Houston Libraries
Minuteman Library Network
Mobile catalog search
 Boopsie
 WorldCat Local
 NOW in the Library (Infor)
 SirsiDynix (BookMyne) – for iPhone
 III (AirPac)
 Polaris (Mobile PAC)
 Follett
 LibraryThing (Library Anywhere)
 Serials Solutions (Summon) – web-scale discovery
 Open source solution (MobileCat)
 Build it yourself
     Create plain-text translation
Content
Here are just some of the major vendors offering mobile interfaces:
  American Institute of Physics iResearch iPhone application
  EBSCOhost Mobile
  Hoover's Mobile company information
  IEEE XPlore
  Lexis/Nexis Get Cases and Shepardize
  PubMed for Handhelds medical database
  Questia iPhone application (iTunes link)
  Refworks Mobile
  Westlaw legal research database
  EBL Ebook Library
  Google Books
  OverDrive
  Safari Books Online
  Amazon Kindle for the iPhone
  Zotero
Content: Special collections

 WolfWalk http://www.lib.ncsu.edu/wolfwalk/
 Duke Mobile Digital Collections
 http://www.youtube.com/watch?v=iHK3E4N7w6o
WolfWalk
SPECIAL COLLECTIONS MATERIALS: DUKE MOBILE
DIGITAL COLLECTIONS
Content: Special Collections
 Use Flickr to show off historic photos
QR Codes
 Provide additional information on physical
 resources
   GeoHistorian Project
   Read-alikes of popular books (Contra Costa County
   Library)
   QR codes in the stacks to take users to the mobile
   catalog (Columbus Metropolitan Library)
   Historical images of buildings, locations, etc.
   Pull up or bookmark a website with more info
The Library in Your Pocket - NJLibraryLink
http://www.flickr.com/photos/25095603@N07/5021688103/
The Library in Your Pocket - NJLibraryLink
AUGMENTED REALITY AND RFID

• Shows you what subjects are contained on a shelf.
• Shelf-reading (shows when books are out of
  order)
• Overlaying historical images of a place on reality
• Scanning over a device will pull up instructional
  content
• Going up to a journal will pull up the e-version
• Scanning over a book takes you to a page with
  descriptions and reviews
Txt a call number
Txt a call number (cont’d)
 University of Bath and University of Huddersfield
 (UK) have QR codes in the catalog.
SMS Notifications
 News
 Events
 New books by subject
 When a hold is available for pickup
 Due dates/overdue notices
 MUST BE OPT-IN!
MOBILE REFERENCE AND
INSTRUCTION
SMS reference
 Not limited by location (point of need)
 Messages need to be short (150 characters or less)
 Patrons may be charged for messages they send
 and receive
 Only useful for brief transactions
 IM reference can also be done on most smartphones
 (Mobile AIM, libraryh3lp, etc.)
The Library in Your Pocket - NJLibraryLink
The Library in Your Pocket - NJLibraryLink
The Library in Your Pocket - NJLibraryLink
The Library in Your Pocket - NJLibraryLink
The Library in Your Pocket - NJLibraryLink
The Library in Your Pocket - NJLibraryLink
Research Tips via SMS
Screencasts
•   Movie taken of your desktop
•   Good for demonstrating library databases, website,
    etc.
•   Audio narration, captioning, highlighting,
    spotlighting, interactive components
•   Various export options (depending on software)
•   Example:
    http://library2.norwich.edu/guide/index.php/How
    _to_Use_Academic_Search_Premier
Library tours




       UIUC Undergraduate Library Tour (iphone app)
http://library.duke.edu/support/renovation/tours.html
Instructional videos
 Library orientation video
 How-to’s
   Use library equipment
   Get on the wireless
   Find things in the library
QR Codes
The Library in Your Pocket - NJLibraryLink
http://www.flickr.com/photos/halfhollowhills/4504965499/
http://www.flickr.com/photos/syracuselearningcommons/547
2367312/
The Library in Your Pocket - NJLibraryLink
http://www.flickr.com/photos/aculibrary/6039500113/
MOBILE DEVICE AS PERSONAL RESPONSE
SYSTEM
Mobile outreach
• Put your content where your users are.
   • Coffee shops, buses, airports, high schools,
     daycare centers, playground benches
• Tie QR codes or shortened links to already existing
  advertising
   • workshop announcement on a flyer? Put a QR
     code to the registration page
   • READ poster with QR code to the catalog record
     for the book
   • Make sure it’s going to mobile-friendly content
For more on Tesco’s virtual subway store, see
http://www.youtube.com/watch?v=nJVoYsBym
88
For more on Tesco’s virtual subway store, see
http://www.youtube.com/watch?v=nJVoYsBym
88
MOBILE PRIVACY AND SECURITY ISSUES

   • Lots of apps broadcast your location by
     default (or by mistake)
   • Apps collecting and sharing your personal
     info
   • Cloud-based providers (like Dropbox)
     sharing things that were supposed to be
     private
   • May 2011 - Senate hearings on mobile
     technology privacy issues
TIPS
• Users should only be sent to mobile-optimized
  content
• Offer incentives (contest, bonus content, etc.) to
  increase awareness of library mobile services.
• Provide instructions for things like QR codes,
  apps, augmented reality, etc.
• Track usage of your mobile content (Google
  Analytics, etc.)
   • Some URL shorteners will show stats of how
     many times they’ve been accessed
   • Some QR code generators have web stats
     functionality
MORE TIPS


• QR Codes
   • Use a URL shortener so the QR code won’t
    be so crowded.
  • QR code size: ideal = 1.5 inch sq. some
    can work as small as 0.4 in.
  • Don’t use proprietary barcode generators
    that require a specific reader
Questions?
Find me at
 meredith.wolfwater.com/wordpress
 mgfarkas (at) gmail.com
 flickr, twitter: librarianmer
 facebook: meredithfarkas

                                    http://www.flickr.com/photos/trucolorsfly/2401196653/



     Slides and links at
     http://meredithfarkas.wetpaint.com

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The Library in Your Pocket - NJLibraryLink

  • 1. THE LIBRARY IN YOUR POCKET: PRACTICAL APPLICATIONS OF MOBILE TECHNOLOGIES http://www.flickr.com/photos/williambrawley/4310319103/ Meredith Farkas Portland State University
  • 2. Why should you care about mobile devices? 4.1 billion SMS messages being sent daily Over 276 million wireless users (source: CITA Wireless Industry Survey, 2009). 32% of Americans have used a cell phone or Smartphone to access the internet this year (source: Pew, April 2009). The mobile device will be the primary connection tool to the internet for most people by 2020. (Source: Pew, Dec. 2008).
  • 3. Why should you care about mobile devices? 2012 NMC/Educause Horizon Report named mobile devices one of the top trends in higher and K-12 education with an adoption horizon of one year or less. More than half of undergraduates own an internet- capable mobile device (source: ECAR Study of Undergraduate Students and IT, 2009) 94% of students send & receive text messages (source: Ball State University, 2009).
  • 4. Where educational institutions stand Source: Educause. (2009). Spreading the Word: Messaging and Communications in Higher Education. http://net.educause.edu/ir/library/pdf/EKF/EKF0902.pdf
  • 6. Mobile social software Three types Social software that can be used on mobile devices Social software designed primarily for mobile devices Social software specifically designed for mobile devices Most are location-aware
  • 8. Twitter Microblogging – sharing information in 140 characters or less People “follow” your Twitter feed and get updates of your news and that of their other friends chronologically Hugely popular Can use via web, cell phone, desktop apps, IM, etc.
  • 9. 2D Barcodes http://www.flickr.com/photos/clevercupcakes/3985603967/
  • 10. 2D Barcodes •QR (Quick Response) codes – most common. •Originally developed for inventory control. •Need a QR code reader. •Scan a QR code to access information or take action
  • 11. What can QR codes do? • Pull up text content • Dial a phone number or send a txt • Pull up a web page • Check into Foursquare or Like on Facebook • Pull up an image or video • Add event to calendar • Add to contacts • Display a point in Google maps • Sends an email • PayPal Buy Now
  • 12. Hyperlinks Connected web pages to one another. QR Codes Connect the physical world to the web
  • 14. QR Codes Very big in Japan, growing in use in Europe. Not as big in U.S. yet. In U.S. mainly see on products, museums, real estate ads. http://www.flickr.com/photos/smellit/4591783567/
  • 15. QR code generators and readers
  • 16. No cell phone? no problem! DANSL - QR code application to be used with a web cam www.weebly.com/uploads/8/4/7/0/8470189/qrcodes.ppt Can also use iPod Touch or iPad2 to read QR codes
  • 17. The Future of QR codes Will they be replaced by mobile visual search?
  • 18. Location-aware mobile technologies Uses GPS, compass, RFID, etc. to determine where a user’s orientation to other people, places, things, etc. http://www.flickr.com/photos/psd/21055837/
  • 19. Location-aware apps - Zillow http://www.youtube.com/watch?v=rJfrdcbfXsc
  • 24. SOCIAL RECOMMENDATION TOOLS • Rate places local to you & get recommendations on what people with common interests recommend
  • 25. Augmented Reality Blending data with what you see in the real world. http://www.flickr.com/photos/turkletom/4325703868/
  • 26. Layar Allows developers to build layers of data on top of the live video on your phone. http://www.youtube.com/watch?v=b64_16K2e08
  • 27. Yelp
  • 31. THE FUTURE OF AUGMENTED REALITY? http://www.youtube.com/watch?v=tb0pMeg1UN0
  • 33. First, assess What mobile technologies do your patrons use? How many access the web via a mobile device? Which one(s) are most prevalent? What social technologies do your patrons use? Are any organizations my library is aligned with (municipality, University, etc.) looking to create mobile services? What library services and collections might be most appropriate and possible to serve up via a mobile device?
  • 35. Library Website • Questions to ask: – Do you create a separate mobile version of your site or just serve up a different style sheet based on the device? – Do you design for the most commonly-used smartphones or also design for web-enabled mobile devices (small screens)? – Do you use a detection algorithm to redirect mobile users to the mobile site or make them go to a separate URL?
  • 36. Design tips Break information into tasks and let users drill down to what they need (not too many clicks!). Put most-used content at the top. Minimize scrolling. Icons and text links are better than either alone. Shorten text to minimal amount needed. Minimize the need to type whenever possible.
  • 37. What to include on mobile website Depends on library and what users actually use. Catalog search Databases/federated search if they have mobile interfaces Circ info (due dates, holds) Room/computer reservations Reference info/widgets/forms Hours Links to useful mobile content
  • 39. NCSU
  • 42. Tools for building your website You! (it’s just web design) $$$ Boopsie Library Anywhere (LibraryThing) NOW in the Library (Infor) Free Mobile Site Generator 1.1 (Chad Haefele) Mobify Wirenode Onbile
  • 43. Library apps Users can install and easily access specific library functions/info. For smartphones. Most libraries have a mobile-friendly website too. Have to design for specific operating systems – most designed for iPhone.
  • 47. Mobile catalog search Boopsie WorldCat Local NOW in the Library (Infor) SirsiDynix (BookMyne) – for iPhone III (AirPac) Polaris (Mobile PAC) Follett LibraryThing (Library Anywhere) Serials Solutions (Summon) – web-scale discovery Open source solution (MobileCat) Build it yourself Create plain-text translation
  • 48. Content Here are just some of the major vendors offering mobile interfaces: American Institute of Physics iResearch iPhone application EBSCOhost Mobile Hoover's Mobile company information IEEE XPlore Lexis/Nexis Get Cases and Shepardize PubMed for Handhelds medical database Questia iPhone application (iTunes link) Refworks Mobile Westlaw legal research database EBL Ebook Library Google Books OverDrive Safari Books Online Amazon Kindle for the iPhone Zotero
  • 49. Content: Special collections WolfWalk http://www.lib.ncsu.edu/wolfwalk/ Duke Mobile Digital Collections http://www.youtube.com/watch?v=iHK3E4N7w6o
  • 51. SPECIAL COLLECTIONS MATERIALS: DUKE MOBILE DIGITAL COLLECTIONS
  • 52. Content: Special Collections Use Flickr to show off historic photos
  • 53. QR Codes Provide additional information on physical resources GeoHistorian Project Read-alikes of popular books (Contra Costa County Library) QR codes in the stacks to take users to the mobile catalog (Columbus Metropolitan Library) Historical images of buildings, locations, etc. Pull up or bookmark a website with more info
  • 57. AUGMENTED REALITY AND RFID • Shows you what subjects are contained on a shelf. • Shelf-reading (shows when books are out of order) • Overlaying historical images of a place on reality • Scanning over a device will pull up instructional content • Going up to a journal will pull up the e-version • Scanning over a book takes you to a page with descriptions and reviews
  • 58. Txt a call number
  • 59. Txt a call number (cont’d) University of Bath and University of Huddersfield (UK) have QR codes in the catalog.
  • 60. SMS Notifications News Events New books by subject When a hold is available for pickup Due dates/overdue notices MUST BE OPT-IN!
  • 62. SMS reference Not limited by location (point of need) Messages need to be short (150 characters or less) Patrons may be charged for messages they send and receive Only useful for brief transactions IM reference can also be done on most smartphones (Mobile AIM, libraryh3lp, etc.)
  • 70. Screencasts • Movie taken of your desktop • Good for demonstrating library databases, website, etc. • Audio narration, captioning, highlighting, spotlighting, interactive components • Various export options (depending on software) • Example: http://library2.norwich.edu/guide/index.php/How _to_Use_Academic_Search_Premier
  • 71. Library tours UIUC Undergraduate Library Tour (iphone app)
  • 73. Instructional videos Library orientation video How-to’s Use library equipment Get on the wireless Find things in the library
  • 80. MOBILE DEVICE AS PERSONAL RESPONSE SYSTEM
  • 81. Mobile outreach • Put your content where your users are. • Coffee shops, buses, airports, high schools, daycare centers, playground benches • Tie QR codes or shortened links to already existing advertising • workshop announcement on a flyer? Put a QR code to the registration page • READ poster with QR code to the catalog record for the book • Make sure it’s going to mobile-friendly content
  • 82. For more on Tesco’s virtual subway store, see http://www.youtube.com/watch?v=nJVoYsBym 88
  • 83. For more on Tesco’s virtual subway store, see http://www.youtube.com/watch?v=nJVoYsBym 88
  • 84. MOBILE PRIVACY AND SECURITY ISSUES • Lots of apps broadcast your location by default (or by mistake) • Apps collecting and sharing your personal info • Cloud-based providers (like Dropbox) sharing things that were supposed to be private • May 2011 - Senate hearings on mobile technology privacy issues
  • 85. TIPS • Users should only be sent to mobile-optimized content • Offer incentives (contest, bonus content, etc.) to increase awareness of library mobile services. • Provide instructions for things like QR codes, apps, augmented reality, etc. • Track usage of your mobile content (Google Analytics, etc.) • Some URL shorteners will show stats of how many times they’ve been accessed • Some QR code generators have web stats functionality
  • 86. MORE TIPS • QR Codes • Use a URL shortener so the QR code won’t be so crowded. • QR code size: ideal = 1.5 inch sq. some can work as small as 0.4 in. • Don’t use proprietary barcode generators that require a specific reader
  • 87. Questions? Find me at meredith.wolfwater.com/wordpress mgfarkas (at) gmail.com flickr, twitter: librarianmer facebook: meredithfarkas http://www.flickr.com/photos/trucolorsfly/2401196653/ Slides and links at http://meredithfarkas.wetpaint.com