Personal Information
Organization / Workplace
Greater New York City Area, NY United States
Occupation
Analyst, Advisor, Author | Board Member
Industry
Advertising / Marketing / PR
Website
www.rebeccalieb.com/
About
Content strategy, content marketing and digital marketing Innovation. As a high profile and well respected analyst, practitioner, strategist, advisor, author and speaker, I've been at the forefront of digital advertising and media since the beginning. I've also published a significant body of original research, including a large body of work on the topics of content marketing, content strategy and converged media.
I have deep experience in marketing for media and tech companies, often with a global purview, and have also served as a strategic advisor and corporate trainer to a wide range of brands such as Facebook, Home Depot, Nestlé, Anthem, Adobe, Honeywell, Cisco, DuPont, Pinterest, ...
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content marketing
content strategy
altimeter group
rebecca lieb
converged media
digital marketing
social media
research
jessica groopman
poe
mobile
measurement
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susan etlinger
real-time marketing
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jeremiah owyang
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#df14
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#altimeter #contentmarketing #@lieblink
atlanta
digital summit 2013
wave
vertical social networks
spiceworks
bazaarvoice
#bsocial13
big data
real time marketing
social listening
trends
gamification
2013
spredfast social summit
advertising and marketing
social media strategy
twitter
facebook
dma
local search assn.
iab
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paid owned earned media
#contentnow
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charlene li
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altimeter
publishing
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See more
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