SlideShare a Scribd company logo
1 of 11
Download to read offline
How To Build An
Editorial Calendar
An Easy Step-by-Step Process
to Organize Your Social Media
Editorial Calendar

         A tool to plan, schedule and
         organize any publishing effort.




How to Build d an Editorial Calendar
Step One:
  Pick A Theme




How to Build d an Editorial Calendar
Step Two:
  Plot Big Events                        Direct
                                         Mail

     N ews letter
                                       Events


How to Build d an Editorial Calendar
Monday     Tuesday       Wednesday   Thursday         Friday   Saturday       Sunday


          1            2               3           3            5            6          7




          8            9               10          11           12           13         14
                       Open
                       House


          15           16              17          18           19           20         21
                                                   Newsletter



          22           23              24          25           26           27         28




How to Build d an Editorial Calendar
Step Three:
  Choose a General
  Theme Per Day




How to Build d an Editorial Calendar
Sunday
              Monday     Tuesday       Wednesday   Thursday      Friday      Saturday
                                         Local
                                                                                              Fan
              Hotels    Restaurants                  Tips       Attraction    Local
                                                                                            Favorite

          1            2               3           3            5            6          7




          8            9               10          11           12           13         14
                       Open
                       House


          15           16              17          18           19           20         21
                                                   Newsletter



          22           23              24          25           26           27         28




How to Build d an Editorial Calendar
Step Four:
  Fill in the Gaps                                 Pictures

                                       Blogs
                                                    Links
     Arti cles                          Video
                                               s


How to Build d an Editorial Calendar
Sunday
            Monday       Tuesday       Wednesday   Thursday      Friday       Saturday
                                         Local
                                                                                            Fan
            Hotels      Restaurants                  Tips       Attraction     Local
                                                                                          Favorite

          1            2               3           3            5            6           7
          Hotel link   Restaurant      Local       Packing      Attraction   Local       Fan
                       link            Article     Tips         link         Picture     Favorite


          8            9               10          11           12           13          14
          Hotel        Open            Local       Travel       Attraction   Local       Fan
          Article      House           Picture     Tips         Links        Article     Favorite


          15           16              17          18           19           20          21
          Hotel Link   Restaurant      Local       Newsletter   Attraction   Local       Fan
                       Review          Article                  Links        Picture     Favorite


          22           23              24          25           26           27          28
          Hotel        Restaurant      Local       Airplane     Attraction   Local       Fan
          Article      Link            Picture     Tips         Links        Article     Favorite




How to Build d an Editorial Calendar
Plan Ahead
               Plan your editorial calendar ahead.

               Don't wait until the month starts.

               Get at least 2 months out planned.




How to Build d an Editorial Calendar
Jen Vondenbrink is a business
consultant, educator and
professional speaker with 25
year of entrepreneurial and
corporate experience. She now
uses this expertise to bridge the
gap between business and social
media.


                                     For More Information:
                       Website: http://yourlifesimplified.com
     Blog: http://yourlifesimplified.com/Life-Simplified/blog
                                      Twitter: @JVsimplified
      LinkedIn: http://www.linkedin.com/in/jenvondenbrink

More Related Content

Viewers also liked

Your one stop guide to creating successful editorial calendar
Your one stop guide to creating successful editorial calendar Your one stop guide to creating successful editorial calendar
Your one stop guide to creating successful editorial calendar Medha BN
 
NACCAP: Building a Content Strategy
NACCAP: Building a Content StrategyNACCAP: Building a Content Strategy
NACCAP: Building a Content StrategyCarolyn Kent
 
Intranet editorial or social? Both.
Intranet editorial or social? Both.Intranet editorial or social? Both.
Intranet editorial or social? Both.Ethan McCarty
 
IABC Start the Dialogue: Employee Engagement in Tough Times
IABC Start the Dialogue: Employee Engagement in Tough TimesIABC Start the Dialogue: Employee Engagement in Tough Times
IABC Start the Dialogue: Employee Engagement in Tough Timescplray
 
Tapping into Employees Wisdom
Tapping into Employees WisdomTapping into Employees Wisdom
Tapping into Employees WisdomScott K. Wilder
 
Employee Engagement Using Social Media
Employee Engagement Using Social MediaEmployee Engagement Using Social Media
Employee Engagement Using Social MediaKyle Lacy
 
DrumUp - Social Media Employee Advocacy & Content Marketing Platform
DrumUp - Social Media Employee Advocacy & Content Marketing PlatformDrumUp - Social Media Employee Advocacy & Content Marketing Platform
DrumUp - Social Media Employee Advocacy & Content Marketing PlatformDrumUp
 
Employee Advocacy on Social Media by Kevin Stewart
Employee Advocacy on Social Media by Kevin StewartEmployee Advocacy on Social Media by Kevin Stewart
Employee Advocacy on Social Media by Kevin Stewartsmcslc
 
Intranet content tactics
Intranet content tacticsIntranet content tactics
Intranet content tacticsIntranet Now
 
Increasing Employee Engagement using Social Media
Increasing Employee Engagement using Social MediaIncreasing Employee Engagement using Social Media
Increasing Employee Engagement using Social MediaVirtual EyeSee
 
Weekly Content Calendar Template
Weekly Content Calendar TemplateWeekly Content Calendar Template
Weekly Content Calendar TemplateHaiku Deck
 
Social intranet content management by Toby Ward
Social intranet content management by Toby WardSocial intranet content management by Toby Ward
Social intranet content management by Toby WardPrescient Digital Media
 

Viewers also liked (14)

Your one stop guide to creating successful editorial calendar
Your one stop guide to creating successful editorial calendar Your one stop guide to creating successful editorial calendar
Your one stop guide to creating successful editorial calendar
 
NACCAP: Building a Content Strategy
NACCAP: Building a Content StrategyNACCAP: Building a Content Strategy
NACCAP: Building a Content Strategy
 
Intranet editorial or social? Both.
Intranet editorial or social? Both.Intranet editorial or social? Both.
Intranet editorial or social? Both.
 
IABC Start the Dialogue: Employee Engagement in Tough Times
IABC Start the Dialogue: Employee Engagement in Tough TimesIABC Start the Dialogue: Employee Engagement in Tough Times
IABC Start the Dialogue: Employee Engagement in Tough Times
 
Tapping into Employees Wisdom
Tapping into Employees WisdomTapping into Employees Wisdom
Tapping into Employees Wisdom
 
Employee Engagement Using Social Media
Employee Engagement Using Social MediaEmployee Engagement Using Social Media
Employee Engagement Using Social Media
 
Emerging Technology
Emerging TechnologyEmerging Technology
Emerging Technology
 
DrumUp - Social Media Employee Advocacy & Content Marketing Platform
DrumUp - Social Media Employee Advocacy & Content Marketing PlatformDrumUp - Social Media Employee Advocacy & Content Marketing Platform
DrumUp - Social Media Employee Advocacy & Content Marketing Platform
 
Employee Advocacy on Social Media by Kevin Stewart
Employee Advocacy on Social Media by Kevin StewartEmployee Advocacy on Social Media by Kevin Stewart
Employee Advocacy on Social Media by Kevin Stewart
 
Intranet content tactics
Intranet content tacticsIntranet content tactics
Intranet content tactics
 
Employee engagement through Social Media
Employee engagement through Social MediaEmployee engagement through Social Media
Employee engagement through Social Media
 
Increasing Employee Engagement using Social Media
Increasing Employee Engagement using Social MediaIncreasing Employee Engagement using Social Media
Increasing Employee Engagement using Social Media
 
Weekly Content Calendar Template
Weekly Content Calendar TemplateWeekly Content Calendar Template
Weekly Content Calendar Template
 
Social intranet content management by Toby Ward
Social intranet content management by Toby WardSocial intranet content management by Toby Ward
Social intranet content management by Toby Ward
 

More from Jen Vondenbrink | Life Simplified Business Solution

More from Jen Vondenbrink | Life Simplified Business Solution (15)

Instagram 2018: Creating Your Brand Image
Instagram 2018:  Creating Your Brand ImageInstagram 2018:  Creating Your Brand Image
Instagram 2018: Creating Your Brand Image
 
Business building strategies using LinkedIn
Business building strategies using LinkedInBusiness building strategies using LinkedIn
Business building strategies using LinkedIn
 
Get out there and network online and offline 2014
Get out there and network online and offline 2014Get out there and network online and offline 2014
Get out there and network online and offline 2014
 
Social media trends where traditional and social marketing merge
Social media trends  where traditional and social marketing mergeSocial media trends  where traditional and social marketing merge
Social media trends where traditional and social marketing merge
 
Time management-for-bloggers
Time management-for-bloggersTime management-for-bloggers
Time management-for-bloggers
 
Social media trends for 2013(1)
Social media trends for 2013(1)Social media trends for 2013(1)
Social media trends for 2013(1)
 
Designing a social media campaign
Designing a social media campaign Designing a social media campaign
Designing a social media campaign
 
Facebook for real estate professionals
Facebook for real estate professionalsFacebook for real estate professionals
Facebook for real estate professionals
 
Pinterest Strategies for Business
Pinterest Strategies for BusinessPinterest Strategies for Business
Pinterest Strategies for Business
 
Linked in and your job search
Linked in and your job searchLinked in and your job search
Linked in and your job search
 
Social media and time management
Social media and time managementSocial media and time management
Social media and time management
 
Building a Facebook Engagement Strategy
Building a Facebook Engagement StrategyBuilding a Facebook Engagement Strategy
Building a Facebook Engagement Strategy
 
Why Blog for Business?
Why Blog for Business?Why Blog for Business?
Why Blog for Business?
 
Focus on 3
Focus on 3Focus on 3
Focus on 3
 
Intuitive goal setting
Intuitive goal settingIntuitive goal setting
Intuitive goal setting
 

How to build an editorial calendar

  • 1. How To Build An Editorial Calendar An Easy Step-by-Step Process to Organize Your Social Media
  • 2. Editorial Calendar A tool to plan, schedule and organize any publishing effort. How to Build d an Editorial Calendar
  • 3. Step One: Pick A Theme How to Build d an Editorial Calendar
  • 4. Step Two: Plot Big Events Direct Mail N ews letter Events How to Build d an Editorial Calendar
  • 5. Monday Tuesday Wednesday Thursday Friday Saturday Sunday 1 2 3 3 5 6 7 8 9 10 11 12 13 14 Open House 15 16 17 18 19 20 21 Newsletter 22 23 24 25 26 27 28 How to Build d an Editorial Calendar
  • 6. Step Three: Choose a General Theme Per Day How to Build d an Editorial Calendar
  • 7. Sunday Monday Tuesday Wednesday Thursday Friday Saturday Local Fan Hotels Restaurants Tips Attraction Local Favorite 1 2 3 3 5 6 7 8 9 10 11 12 13 14 Open House 15 16 17 18 19 20 21 Newsletter 22 23 24 25 26 27 28 How to Build d an Editorial Calendar
  • 8. Step Four: Fill in the Gaps Pictures Blogs Links Arti cles Video s How to Build d an Editorial Calendar
  • 9. Sunday Monday Tuesday Wednesday Thursday Friday Saturday Local Fan Hotels Restaurants Tips Attraction Local Favorite 1 2 3 3 5 6 7 Hotel link Restaurant Local Packing Attraction Local Fan link Article Tips link Picture Favorite 8 9 10 11 12 13 14 Hotel Open Local Travel Attraction Local Fan Article House Picture Tips Links Article Favorite 15 16 17 18 19 20 21 Hotel Link Restaurant Local Newsletter Attraction Local Fan Review Article Links Picture Favorite 22 23 24 25 26 27 28 Hotel Restaurant Local Airplane Attraction Local Fan Article Link Picture Tips Links Article Favorite How to Build d an Editorial Calendar
  • 10. Plan Ahead Plan your editorial calendar ahead. Don't wait until the month starts. Get at least 2 months out planned. How to Build d an Editorial Calendar
  • 11. Jen Vondenbrink is a business consultant, educator and professional speaker with 25 year of entrepreneurial and corporate experience. She now uses this expertise to bridge the gap between business and social media. For More Information: Website: http://yourlifesimplified.com Blog: http://yourlifesimplified.com/Life-Simplified/blog Twitter: @JVsimplified LinkedIn: http://www.linkedin.com/in/jenvondenbrink