2. Tom needed to make a great
content site, on the cheap.
3. The BBC had tons of quality content,
gathering dust in the archives.
4. location event
ha
s
lo
ca
tio
n
participates in
individual bio_event
is composed
of
s in
c ipate
parti features in
ecozones cohort
disp
la
beha ys learn
is aggregation is aggregation viou t
r
of of
has adaptation
ecoregions species adaptation
is composed
of lives in
is
en
da
ng
ts
habitat domicile con_status
er
bi
ha
ed
in
Tom adapted a scientific model from
Carl Linnaeus (1707 – 1778)…
5. …then chopped up hours and hours
and hours of footage to fit the model.
6. The result is a product where the links
are as important as the video clips.
11. ALBU
artists release types LI
VE
SINGL
COMPILAT
releases release
tracks
labels
It’s about abstract relationships that will
become pages and links...
12. …and it works for all kinds of
subjects and sites.
chef
ingredient technique
recipe
dish programme
23. location event
ha
s
lo
ca
tio
n
participates in
individual bio_event
is composed
of
s in
c ipate
parti features in
ecozones cohort
disp
la
beha ys learn
is aggregation is aggregation viou t
r
of of
has adaptation
ecoregions species adaptation
is composed
of lives in
is
en
da
ng
ts
habitat domicile con_status
er
bi
ha
ed
in
Better content is granular enough
to populate your model.
31. And almost all things are really
collections of other things.
bbc.co.uk/nature/life/Giant_Panda/news
bbc.co.uk/nature/life/Giant_Panda/sounds
bbc.co.uk/nature/life/Giant_Panda
bbc.co.uk/programmes/p00chptr
32. Add plenty of context, since most of
us came straight here from Google.
