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Efficient Product Development for IDEO 2002


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I was invited by the IDEO team in Palo Alto to share my product development process for designing systems for optimal efficiency. It turns out that there are a lot of common perspectives and techniques between IDEO’s processes and those of the Skunk Works and that I practice in product development.

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Efficient Product Development for IDEO 2002

  1. 1. “Efficient Product Development” or “Creating a Revolution” IDEO 30 May 2002 David F. Taggart, CTO Hypercar, Inc., Basalt, CO DFT 053002 p 1/
  2. 2. outline◊ Efficiency: what’s the difference◊ Strategy: why is this important◊ Team: what makes a good one◊ Revolution: the result◊ Risk: sure, but what do you do with it◊ Influence: market and industry pull◊ Opportunity: the next BIG leap?◊ Summary: parting thoughts◊ Questions DFT 053002 p 2/
  3. 3. efficiency DFT 053002 p 3/
  4. 4. efficiency◊ Improving it requires whole systems thinking and development◊ Power available vs power required◊ It must be a better product, not an efficient one◊ Every element of a closed system is interdependent◊ Dramatic improvements requires dramatic change DFT 053002 p 4/
  5. 5. working backwards◊ Conventional design: from ◊ Hypercar® design: from fuel to wheels wheels back to fuel◊ ~7 units of fuel are used ◊ Radically cut the car’s to deliver 1 unit of energy mass and drag first to the wheels yielding compounding losses ◊ Each unit of energy saved at the wheels saves ~7◊ Since ~85% of the fuel units of fuel up front energy is lost in the yielding compounding engine, en route to the savings wheels, and in accessories, focus on incremental ◊ This makes several times reductions in those losses improvements in efficiency do-able DFT 053002 p 5/
  6. 6. system efficiency / technology New applications of technologies:Reduce platform loads: • Advanced composite structure • Mass/inertia • Hybrid-electric drive • Thermal loads • Electronics & software intensive control • Aerodynamic drag • Efficient suspension, propulsion, and accessory technologies • Rolling resistance • Power transmission efficiency START FROM A CLEAN SHEET AND OPTIMIZE THE VEHICLE AS A SYSTEM Then provide required energy in an efficient, Must consider complete clean, and cost- production and overhead costs effective manner as well as cradle to grave costs to uncover practical solutions DFT 053002 p 6/
  7. 7. strategy DFT 053002 p 7/
  8. 8. going in position◊ The answer is not obvious, and could be perceived as having breakthrough performance◊ The new product must be a better product and not rely on its efficiency to sell it◊ Cost is the primary technological breakthrough◊ The solution must reflect production reality◊ Concise “functional” product requirements◊ Design “in the future”◊ Stack the deck in favor of innovation: process and people◊ You only have so much time and money: focus DFT 053002 p 8/
  9. 9. the must haves◊ Similar in size to a mid-size SUV◊ Profitable at 50k/year◊ Greatly reduced life cycle operational costs (fuel, upgrades, depreciation, insurance, simplified maintenance and repair, on-board diagnostics)◊ Very low environmental footprint (SULEV, 100 mpg)◊ Tailorability (software upgrades, peripheral plug-ins, modularity, mass customization)◊ Be accompanied by a clear path to production for 2005 start Hypercar Foundation Platform Platform #1 Platform #2 Platform #3 ? DFT 053002 p 9/
  10. 10. design in the futurePresent Paradigm New Paradigm(macro platform) (foundation platform) DFT 053002 p 10/