My city

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Lilian Mierez

places in a city. description

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In this talk, Danny demonstrates why the future is already here and how it poses challenges to todays agencies, CMOs and designers. The internet permeates everything from websites, wearables, ‘nearables’ (low powered IoT devices that connect with our online world) and apps. Users are accustomed to getting ‘pulled’ to different destinations (such as apps or websites) but more and more forwarding thinking brands are ‘pushing’ relevant content and alerts to either the OS level of devices or other app like aggregators, allowing the user to interact with both features and content without leaving notification centres or dashboards. Due to this, the Web is becoming a habitat where users will spend less time downloading, opening and engaging with apps. As such, it’s important that designers move towards dreaming of a world that is both ‘pulling’ users towards personalised experiences within apps and websites and also ‘pushing’ highly relevant data to users to enhance the experience. In order to facilitate this, agencies, marketers and designers need to be designing holistic systems (over-arching engagement platforms to facilitate cross-channel interactions) and not only destinations (a singular native app or website). The slides expand on what sort of approach we can use to aid our strategy, design, development and project management methodologies by exploring frameworks such as User Centred Design (UCD), Lean and Agile.

How Lean, UCD and Agile can propel designers into the future

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The training is to provide a clearer understanding of a) some of the difficulties students can face when accessing our electronic resources, and b) how you can help them with these in your everyday work when you can't help them (so when to pass the user on to the e-resources team). The first part can be found on Minerva ('MINERVA_LIS_STAFF/Staff training/2013/14 Summer sessions/E-resources training summer 2014/e-resources training, summer 2014')

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איך בסיס נולד

How Lean, UCD and Agile can propel designers into the future

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Tại sao lại chần chừ - teo aik cher

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My city

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