Good product. Passionate Leader. Clear mission. Right people doing the job. Simple? Yes, actually it is. Every person has his or her own goals in life and they are looking to fulfill them. Whether you are looking for a team to create or a team to be part of, in this session we will talk about what makes a skillful person decide to join your team and stay there? What can you do to keep the team passionate and motivated on the long run? Does your company really have your face or the team’s face? This 1,5 h session@Conference Check-IN we will have a look at creation, development and attractiveness of a company and the working-style brand it can create to get and keep the best people.

1. Challenge accepted: how
to create an awesome
team and grow it
Liisi Toom
Persoonibrändi Agentuur OÜ
liisi@persoonibrand.ee
http://persoonibrand.ee

2. What is a team?
• 1+n people
• Common goal
• Common values
• Mixture of skills

3. The Culture
• The way we get stuff done around here
– Decision making speed
– Tasking
– Control
– Behaviour with clients and co-workers
– Relationships
– The X-factor

4. AWESOME ˈ -səm, adj
ȯ
Wikipedia:
1 : expressive of awe <awesome tribute>
2. a : inspiring awe <an awesome task>
b : terrific, extraordinary <had an awesome time>
URBAN dictionary:
An overused adjective intended to denote something as "cool" or
"great" but instead winds up meaning "lame." This is actually a
reflection of the lameness of person using the word, the degree
of which is directly proportionate to difference between the
user's perspective of the so-called awesome object / person /
situation and that of a reasonably sober, well-informed observer.

5. START FROM THE BEGINNING

6. Step 1: Take a good look
• What is the goal of the company? Is it relevant to someone?
• What are the values of the company?
• Do people know what they are doing?
• How do you perform?
• How is the company perceived outside? Inside?
• Does the structure support reaching the goal?

7. STEP 2: DEFINE OWN CULTURE

8. Culture elements
• Following the hiarchy
• Celebrations
• Working environment
• Bonuses
• The untouchables

9. STEP 3: LIVE YOUR STYLE

11. Task
• What does your company do?
• What is your role there?
• What is one interesting thing to remember about your
company’s culture?

12. “If you want to go quickly, go alone. If you want to go far, go together.”
(Al Gore quoting African proverb)
STEP 4: NEED MORE
PEOPLE?

13. Carrots of Today
• Big salary theory
• Give work
• Give purpose (feedback, results,
self-development, profits)
• Give good environment
• A-list people

14. Define
• What hat is (s)he going to wear?
• Who should (s)he be like in person?
– Do you really need her/him?
– Yes? GO
– No/No right candidates?

15. STEP 5: ALIGN THE HIRING
MESSAGE

16. Align the message inside
and out
• Consistent with the culture
• Different
• Promise what you actually offer
• Offer what they actually want
• Go where the target group is
• Think long-term (PR), network
• Build hiring-pipeline

18. • "If you want to build a ship, don't drum up the people
to gather wood, divide the work, and give
orders. Instead, teach them to yearn for the vast
and endless sea."
-Antoine De Saint-Exupery

19. Who should you hire
• Is exceptional.
– CV does not make the person exceptional.
• Is social.
• Constantly develops him/herself.
• Has passion for what he/she does.
• Combo of good skills – effective - good attitude.

20. STEP 7: KEEP THE
PRODUCT/SERVICE EXCELLENT

21. Start from the inside
• As a company • Person
Bring excellent product and offer Know your skills, values and goals
market value for your people, that drive you and respect the
respect the people who help employer who pays you for
you reach your dreams and fulfilling it.
help them reach theirs.

22. http://persoonibrand.ee
THANK YOU!