Highlights from the Likeable Media blog, August 2015

2. Likeable Media Blog
Monthly Highlights
August 2015

3. Whether you work for a brand that is new to social media, or you are just trying to keep up
with the times, you should know which social media platforms are absolutely necessary for
your company. You don't want to overwhelm your audience, so it's best to choose wisely.
How do you do that? Here is a cheat sheet explaining the top eleven social media platforms
and why you should be on them.
Read More>>
By: Danielle Eckert
Top Social Media Platforms
Cheat Sheet [Infographic]

4. Snapchat may be a newer social media network, but it should not be overlooked. It isn’t just
for sending silly selfies. If you are a marketer or social media enthusiast, you can’t help but
notice the plethora of information being shared about Snapchat. Whether you are confused
about the benefits of Snapchat for marketing, or an avid user, this guide is designed as an
easy reference tool to help you maximize the opportunities for your brand.
Here’s the who, what, when, where and why of using Snapchat for marketing.
Read More>>
By: Candie Harris and Elana Lyn Gross
The 5 W's of Snapchat: A
Marketer's Guide

5. Any business wants web traffic to their website. Awareness and familiarity is key to getting
business, and what better way to build on both of those than to get someone to visit your
online domain? However, it can occasionally be tricky to get the levels of traffic you hope for.
One way to bolster your numbers is through Facebook advertising, where it can cost just a
few cents to get a potential new customer to visit a website. Here are some tips for
maximizing the amount of traffic you get through Facebook ads.
Read More>>
By: Noah Jarosh
5 Tips for Driving Web
Traffic With Facebook Ads

6. There are many things in my life that I love, and dinner parties are one of them. Before I
hosted my first ever soirée, my mother made it a point to instill a statement in my head.
“Know your guests,” she said. While she also said, “Your chicken tends to be dry,” it was,
“Know your guests,” that stuck with me for years—even to this day.
At first it took me some time to really understand what she meant, but after hosting a
few parties it all became crystal clear. When you’re hosting a dinner party, you’re essentially
creating an experience, and the best experiences are shaped by the preferences and
behaviors of your guests. To this point, the more I knew about my guests, the more I was
able to personalize aspects of an event for each person—making them feel valued and
special.
Read More>>
By: Daniel Lara
The 4 Generations on
Social
You Ought to Know

7. It's no secret that Facebook is the top social media platform for driving website traffic.
In fact, a recent study by Parse.ly analyzed 400 major media outlets and determined
that Facebook now accounts for more traffic to news sites than Google. Is this surprising?
Not really. Social media allows brands to consistently connect fans and potential consumers
with rich content. Driving fans from borrowed traffic sources (social media platforms) to an
owned traffic source (your brand's website) enables fans and followers to familiarize
themselves with your brand and assists them down the sales funnel.
A Shareaholic report found that social media currently drives over thirty percent of
all referral traffic on the Internet. But how does each network stack up? Let's take a
closer look.
Read More>>
By: James Reichert
A Quick Guide to Social
Media Traffic

8. Community managers are the voice of a brand on social media. They interact and engage
with the brand’s followers daily, and they build virtual relationships with the community.
Therefore, it's important to avoid these common community management mistakes.
Read More>>
Avoid These 7 Common
Community Management
Mistakes
By: Mikey Dunn

9. Instagram’s 300 million monthly active users have made it the second largest social media
platform, pulling it ahead of Twitter, and it’s only getting bigger thanks to its new ad program.
In 2014, a select number of companies debuted ads—which have the same look and feel as
organic posts—on the network, with only the highest quality ads displayed. But last week,
the Instagram Application Programming Interface (API) finally became available to everyone.
Instagram writes on its site that the ads are now “available to businesses of all sizes,” which
means that while ads used to cost upwards of $200,000, the new API allows brands without
those resources to promote their content. The photo-sharing platform is about to become
one of the most successful, and most wanted, marketing platforms on the internet today.
Considering an investment in Instagram ads? Here’s what you should know about their
potential:
Read More>>
What to Know Before Investing
in Instagram Ads
By: Erin Minty

10. Instagram made headlines today when it announced that it was making a major change to
the way photos are uploaded on the app. Introducing new photo formats: landscape and
portrait. The square photographs have always been an instantly recognizable feature of
Instagram, but now the app is open to new kinds of visuals.
Read More>>
3 Quick Things About
Instagram's New Photo
Formats
By: Erin Minty

11. Pinterest is a must-have social media network for ecommerce brands because it's easy for
users to search and click-through to purchase. But every brand should be using Pinterest,
even service companies. Here’s why:
The half-life of a Pinterest post is 1,600 times longer than that of a Facebook post.
On average, users spend 14.2 minutes pinning every time they sign in.
Pinterest grew 97 percent last year, making it the fastest growing social media network in
2014.
Even though most of the media is busy talking about Snapchat and Instagram, Pinterest has
been silently and steadily growing. It’s not just somewhere your mom likes to keep track of
her DIY projects; it’s a huge player in the social network game. So if you don’t have a
Pinterest page for your company, you’re missing out on a large group of potential
consumers.
Read More>>
Why Service-Oriented
Companies Should Be on
Pinterest
By: Erin Minty

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