Highlights from the Likeable Media Blog, September 2015

2. Likeable Media Blog
Monthly Highlights
September 2015

3. It's one of the fastest growing social networks to date, and with an increase in usage comes
an evolution of behavior. Some of the trends that applied to Instagram a couple of years ago
are still true today: Lifestyle content is important. Relevant hashtags are important. However,
here are a few more recent trends that are important to consider when creating Instagram
content for your brand.
Read More>>
4 Instagram Trends You Need
to Know
By: Samy Simorangkir

4. As a copywriter, I'm constantly searching for ways to spice up my 100-character quips for
brands. Recently online chatter has turned to emoji, the Japanese characters made popular
with the rise of messaging on smartphones, as its next trendy way of expression.
But I think emojis have a major problem—they are limiting. Typically the symbols will remain
unique to the device on which they were created. They don't show up on all mobile phones,
tablets and desktop computers. Here's a hack: Make your writing pop by copy and pasting
simpler, yet more universal, symbols.
Here are some examples of how you can use standard symbols in your social media
statuses.
Read More>>
100+ Digital-Friendly Symbols
to Use on Social Media ☺ ✔ 💋
By: John Kultgen

5. The 30-second television commercial is gasping for airtime. With cord-cutting on the rise,
audiences have less and less exposure to traditional TV commercials that feature a product
and its benefits. Millennials spend more time than ever consuming content on the web
through subscription-based services like Netflix and Hulu, free video sites like YouTube and
even social media platforms. Society is migrating from the small screen to the computer
screen, and marketers have had no choice but to adapt. As social media has inadvertently
distanced us from one another, many brands have found great success with ads that explore
truthful human connection. It’s a trend that never goes out of style, and here’s why:
Read More>>
4 Reasons Why Brands Should
Create Non-Fiction Web Ads
By: Thomas Zukowski

6. Marketers have been trying to figure out Reddit, the site where memes and news stories
often gain viral momentum well before hitting mainstream social networks, for a long time.
But Reddit is not a particularly welcoming place for brands: Redditors are extremely
suspicious of any marketing activity on the platform. However, the power of Reddit’s hyper-
engaged 18 to 39 year old male demographic is hard to ignore. Here are a few ways for
marketer's to tap into Reddit without getting down-voted into oblivion.
Read More>>
A Marketer's Guide to Reddit
By: Tim Bosch

7. An account on Instagram has to have personality, consistency and engagement, with a few
other factors sprinkled in. For brands on Instagram, it’s important to find a balance between
being a brand with incentive and a leisurely active account. An account that uploads too
many photos is annoying and an account that uploads too little photos is pointless. There’s
an art to Instagram and these fashion brands have got it down to a science.
Read More>>
5 of the Best Fashion Brands
on Instagram
By: Hannah Fruchtman

8. 4 Things to Consider When
Planning Your Social Media
Budget
By: Hannah Baker
A budget isn’t just reserved for those low on cash—even the high rollers of the world
can’t spend more than they have. The same goes for your businesses. A budget
allows you to prioritize and track spending so that you stay within your means while
still achieving your goals.
A good rule of thumb is to spend at least 20 percent of your revenue on social media
marketing, though knowing where to put that kind of cash isn’t always easy. Here are
some key things to consider while planning your social media marketing budget.
Read More>>
4 Things To Consider When Planning
Your Social Media Budget

9. By: Kelly Byrd
Now that consumers have more options to ensure that ads are not a part of their
experience, here are the key things that content marketers need to know.
Read More>>
What Content Marketers Must Know
About Ad Blocking

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