1. CELEBRATING WORLD
BREAST FEEDING WEEK(1ST
AUG- 7TH AUG)
PRESENTED BY:
DEPARTMENT OF OBSTETRICS & CHILD
HEALTH NURSING
JINSAR, JABALPUR

2. WORLD BREASTFEEDING
WEEK
AUGUST 1ST- 7TH 2012

3. World Breastfeeding Week is celebrated
every year from 1 to 7 August in more
than 170 countries to encourage
breastfeeding and improve the health of
babies around the world. It
commemorates the Innocenti Declaration
made by WHO and UNICEF policy-
makers in August 1990 to protect,
promote and support breastfeeding.

4. WORLD ALLIANCE FOR
BREASTFEEDING ACTION
(WABA)

5. The World Alliance for Breastfeeding
Action (WABA) was formed on 14
February, 1991. WABA is a global network
of organizations and individuals who
believe breastfeeding is the right of all
children and mothers and who dedicate
themselves to protect, promote and support
this right. WABA acts on the Innocenti
Declaration and works in close liaison with
UNICEF.

6. VISION
A world where breastfeeding is the
cultural norm, where mothers and
families are enabled to feed and care
optimally for their infants and young
children thus contributing to a just and
healthy society.

7. MISSION
To protect, promote and support breast-
feeding worldwide in the framework of the
Innocenti Declarations (1990 and 2005) and
the Global Strategy for Infant and Young
Child Feeding through networking and
facilitating collaborative efforts in social
mobilisation, advocacy, information dissemi-
nation and capacity building.

8. GOAL
To foster a strong and cohesive
breastfeeding movement, which will act
on the various international instruments to
create an enabling environment for
mothers, thus contributing to increasing
optimal breastfeeding and infant and
young child feeding practices.

9. FUNDING POLICY
WABA does not accept funds or gifts from
manufacturers or distributors of breast milk
substitutes, related equipment such as feeding
bottles and teats, commercial foods for
breastfeeding mothers, or commercial
complementary foods. It also does not accept
funds or gifts from manufacturers of other
products commonly used in infant feeding such
as breast pumps and encourages WABA
endorsers to adopt the same ethical stance.

10. THEMES OF WABA IN VARIOUS YEARS
 1992 Baby-Friendly Hospital Initiative (BFHI)
 1993 Mother-Friendly Workplace Initiative (MFWI)
 1994 Protect Breastfeeding: Making the Code Work
 1995 Breastfeeding: Empowering Women

11.  1996 Breastfeeding: A Community
Responsibility
 1997 Breastfeeding: Nature's Way
 1998 Breastfeeding: The Best
Investment
 1999 Breastfeeding: Education for Life

12.  2000 Breastfeeding: It's Your Right
 2001 Breastfeeding in the Information Age
 2002 Breastfeeding: Healthy Mothers and
Healthy Babies
 2003 Breastfeeding in a Globalised World
............for Peace and Justice

13.  2004 Exclusive Breastfeeding: the Gold Standard -
............Safe, Sound, Sustainable
 2005 Breastfeeding and Family Foods: Loving & Healthy -
............Feeding Other Foods While Breastfeeding is
Continued
 2006 Code Watch - 25 Years of Protecting Breastfeeding
 2007 Breastfeeding: The 1st Hour - Save ONE million
babies!

14.  2008 Mother Support: Going for the Gold
Everyone Wins!
............
 2009 Breastfeeding: A Vital Emergency Response
............
 2010 Breastfeeding, Just 10 Steps! -
............The baby friendly way
 2011 Talk To Me! Breastfeeding -
............A 3D Experience

16. THEME OF YEAR 2012

17. CELEBRATING 20 YEARS WBW AND 10 YEARS
OF WHO/UNICEF'S GLOBAL STRATEGY FOR
INFANT AND YOUNG CHILD FEEDING
Twenty years ago, the World Alliance for
Breastfeeding Action (WABA) launched its
first World Breastfeeding Week (WBW)
campaign with the theme: "Baby-Friendly
Hospital Initiative". The week is set aside to
encourage breastfeeding and commemorate
UNICEF and WHO’s Innocent Declaration on
the protection, promotion and support of
breastfeeding worldwide.

18. The theme of this year’s World
Breastfeeding Week is
‘Understanding the Past, Planning
for the Future,’ a relevant
reference to the lessons learnt and
the achievements over the past 20
years on infant and young child
feeding (IYCF), and is a call to
action to bridge existing gaps in
policies and programs supporting
breast- feeding and IYCF.

19. The World Health Organisation (WHO)
and the United Nations Children's Fund
(UNICEF) jointly developed and
launched the Global Strategy for Infant
and Young Child Feeding in 2002,
identifying a clear need for optimal infant
feeding practices in reducing malnutrition
as well as poverty.

20. The Global Strategy also calls for the
development of comprehensive national
policies on infant and young child feeding and
provides guidance on how to protect, promote
and support exclusive breastfeeding for first six
months with timely introduction of adequate,
safe and properly fed complementary foods in
addition to guidance on continued
breastfeeding for two years or beyond.

21. OBJECTIVES
 To recall what has happened in the past 20
years.
 To celebrate successes and achievements.
 To assess the status of implementation of the
Global Strategy for Infant and Young Child
Feeding.
 To call for action to bridge the remaining gaps
in policy and programmes on breastfeeding
/infant and young child feeding (IYCF).

22. To draw public attention on the state of
policy and programmes on breastfeeding
and infant and young child feeding.
To showcase national work at global level

23. HISTORY OF ACTION ON BREASTFEEDING
Going back to the 1970s, when the breastfeeding
movement took centre stage by exposing the
devastating effects of bottle feeding, the international
debate led to the World Health Assembly adopting the
International Code of Marketing of Breast milk
Substitutes (known as The Code) in 1981. In 1990,
WHO and UNICEF led efforts to adopt the ‘Innocent
Declaration on Infant and Young Child Feeding’ that
set forth 4 operational targets which were:

24.  Appoint a national breastfeeding coordinator
with appropriate authority.
 Ensure that every facility providing maternity
services fully practises all the ‘Ten Steps to
Successful Breastfeeding’ .
 Give effect to the principles and aim of The
Code and relevant World Health Assembly
resolutions.
 Enact imaginative legislation protecting the
breastfeeding rights of working women.

25. The ‘Ten Steps’ led to the ‘Baby friendly
Hospital Initiative’, launched in 1992, and
during the next ten years, many hospitals
worked to become baby friendly, and many
health workers were trained on breastfeeding
counselling, to help mothers to breastfeed
optimally both in hospitals and in the
community. (Twenty years of progress have
been documented by UNICEF and updated by
CGBI at WABA’s request.

26. In 2002, to enhance progress, WHO and
UNICEF developed and launched the Global
Strategy for Infant and Young Child Feeding,
which set out 5 additional targets:
• to develop and implement a comprehensive
policy on infant and young child feeding
• to ensure that health and other relevant sectors
protect promote and support exclusive
breastfeeding for six months and continued
breastfeeding up to two years of age or beyond

27.  to promote timely adequate safe and
appropriate complementary feeding with
continued breastfeeding
 to provide guidance on feeding infants and
young children in exceptionally difficult
circumstances (malnutrition, low birth-weight,
emergencies, and HIV infection)
 to consider what new legislation may be
required to give effect to The Code

29.  The International Baby Food Action
Network, IBFAN, consists of public interest
groups working around the world to reduce
infant and young child morbidity and
mortality. IBFAN aims to improve the health
and
well-being of babies and young children,
their mothers and their families through
support of breastfeeding and optimal infant
feeding practices.

30. FOUNDATION OF IBFAN
 IBFAN is one of the longest-surviving
single-issue organisations. IBFAN was
founded on October 12th, 1979 after
the joint meeting of WHO and UNICEF
on Infant and Young Child Feeding

31. ACTIVITIES OF IBFAN
IBFAN is an International Network. Structured
like a net, it encompasses the Earth. Groups
are diverse: they may work on infant feeding
issues alone, or they may be mother support
groups, consumer associations, development
organisations or citizens rights groups. Some
are staffed by volunteers, some have full time
staff. What all groups have in common is they
take Action to bring about implementation of the
International Code and the subsequent,
relevant Resolutions of the World Health
Assembly.

32. CONCLUSION
 AS VARIOUS NGOS PROMOTING THE
IMPORTANCE OF BREASTFEEDING , WE
NURSES ALSO SHOULD BE INSPIRED BY
THIS VISION AND WE EVERYONE HAVE
THE RESPONSIBILITY TO PROMOTE OUR
BABY’S HEALTH AND OUR OWN. SO WE
RIGHTLY CONCLUDED THAT
“UNDERSTANDING THE PAST, PLANNING
FOR THE FUTURE”