Let's start 2017!

1. DIGITAL MARKETING
PREDICTION 2017
BY: LINGGA WASTU

2. The building blocks or actions within your strategy that move you
towards meeting that goal.
DIGITAL MARKETING CAMPAIGNS ARE
NOTE:
IN MANY CASE marketer are confuse about the difference of
digital strategy with digital marketing campaigns.
The series of actions you take to help you achieve your overarching
marketing goal.
DIGITAL MARKETING STRATEGY IS

3. THE PREDICTION

4. NUMBER OF MOBILE USERS
WILL CONTINUE TO INCREASE
PREDICTION #1
Mobile users are already
dominating a large portion of
internet user. With some of
users will still use the desktop
for their everyday tasks.
When creating a digital marketing
strategy, your plans must cover
both mobile and desktop users
while having more focus
on mobile.

5. = INFLUENCER MARKETING CAMPAIGN
Instead of looking at companies,
nowadays consumers are looking
at each other or at their favorite
personalities, who are influence
them on YouTube, Instagram,
Snapchat, Pinterest, and other
platforms.
INFLUENCER
People expect brands to talk with
them rather than at them. They
no longer expect brands to sell to
them, but to entertain and inform
them. Influencer can help brand
for doing this.
CONTENT
+
INFLUENCER MARKETING BECOME A
FUNDAMENTAL BRAND STRATEGY
PREDICTION #2
“The rise of the social media influencer creates a world of possibilities. It
opens up a new channel for brands to connect with consumers.”
NOTE: As the world has shifted to social media, consumers look at
fellow consumers to inform their purchasing decisions.

6. CASE STUDY by Magnifyre
THE AVERAGE PERCENTAGE
of people who viewed a 360-
degree video was 28.81% higher
than for the same video in a non
360-degree format.
THE CASE STUDY
also showed that twice the
number of viewers watched
the 360-degree video to
completion.
2X
USERS SAY
product videos are helpful
in the purchasing-decision
process.
90%
360-DEGREE VIDEOS
WILL RAISE IN NUMBERS
PREDICTION #3
NOTE: Of course, not every video will be suitable for the 360-
degree format. But one excellent use for 360 is product
videos used by sales teams.
CREATE THE
STRATEGY!

7. THE GROWTH OF LIVE-STREAMING
PREDICTION #4
Now, Twitter (via Periscope), Facebook, YouTube, and
Instagram have all released live video offerings.
To break in to the live-streaming trend in 2017, one
effective tactic is to show your audience what’s “behind the
curtain."
Give them an exclusive peek into parts of your business
that haven’t been revealed yet.
Examples might include showing a product being made in
the factory, or maybe a tour of your offices and
introductions of your staff.
Live video has suddenly become the internet’s favorite shiny new toy.

8. SHARE
IF YOU LIKE IT
BY: LINGGA WASTU
@PANDAIKATA