Buyers are five times more likely to engage with outreach that comes through a mutual connection according to the document. It also states that social selling helps account managers grow spending at their accounts by helping them find additional influencers and decision makers. The document recommends that LinkedIn's SSI and Sales Navigator provide foundational resources for any salesperson or team to master social selling and that the "4 Pillars of Social Selling" simplify the transformation by providing a repeatable cycle of steps that anyone can follow.