The sales landscape is changing.
With more buyers seeking insights and information online, salespeople are turning to social media to get in front of their buyer.
You can get real results using social media for sales, and this webinar will show how you can:
- Get your sales team on board with social media
- Improve sales results using the LinkedIn platform
- Use the Social Selling Index score to measure progress and success
2. SALES SOLUTIONS
SPEAKERS
Koka Sexton
Senior Content and Social Marketing Manager
LinkedIn
@kokasexton
Krishna Zulkarnain
Head of Marketing APAC, Sales Solutions
LinkedIn
@krishnazulkarnain
SPEAKERS
3. SALES SOLUTIONS
Start by establishing
meaningful – yet attainable –
goals in order to measure the
results of your initiative.
SET GOALS
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4. SALES SOLUTIONS
Understanding your business need
Qualified leads
Sales pipeline
Better intelligence
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What do you expect?
10. SALES SOLUTIONS
The success of any initiative
hinges on a well-considered,
well-executed plan.
CREATE A
PLAN
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11. SALES SOLUTIONS
Draft the goal
Write it down
What is the process
How is it measured
Definition of success
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Social Selling Planning
12. SALES SOLUTIONS 12
Meet the Social B2B Buyer.
76% of B2B buyers prefer
vendors referred by people
they know
92% of B2B buyers start
their search for a solutions
to their problem online
54% of salespeople who
use social media can track
their usage to at least one
closed deal
14. SALES SOLUTIONS
You’ll never know how well
you’re working toward your
goal unless you measure
progress.
TRACK
PROGRESS
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15. SALES SOLUTIONS
Create a Professional Brand
Is your profile complete?
Do you include rich media in your profile?
Are you receiving endorsements?
Are you publishing long-form posts?
Are you gaining followers from posts?
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20. SALES SOLUTIONS
Using social media for sales is
not just another methodology
– it’s a new mindset and your
sales reps will need
encouragements to stay the
course.
STAY
MOTIVATED
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22. SALES SOLUTIONS
Social Selling Adoption
Host a Sales Social Hour – Dedicate one hour per day or week
when your sales team is focused on social media activities
Initiate “Profile Month” Assign a certain month when everyone is
expected to update their profile; create and share profile training
materials with your team so they understand best practices.
Public recognition Tie social media success into your quarterly
sales awards, such as by giving an award for the “Best Example of
Selling using Social Media in Q1”.
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23. SALES SOLUTIONS
Take steps to increase the
likelihood of success and
continually tweak the program
to yield better results over
time.
IMPROVE
RESULTS
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