1. Ethan Hamilton
Customer Success Manager, LinkedIn Sales Solutions
Close More Business with LinkedIn Sales Navigator
An overview of the standalone platform, purpose-built for sales

2. Conventional Sales Tactics are
Limiting Pipeline and Losing Deals

3. Why do reps lose deals?
Lacking
Credibility
Losing Touch
with Prospects
Missing
Critical Players

4. Missing
Critical Players
people are involved in
the average buying
decision
6.8
of decision makers
change roles every year20%

5. of buyers don’t believe
sales reps understand
their business and don’t
think they can help.
77
%
Lacking
Credibility

6. Losing Touch
with Prospects
of forecasted deals
go dark.
24%

7. How to overcome these challenges
Understand your
prospects and
their businesses
Engage throughout
the deal cycle
Target the right
buying
committee

8. members
500M countries & territories
200
Harness the Power of LinkedIn

9. Social Selling
A modern approach to sales that
utilizes information from social
networks to grow your business

10. To tap into the power of LinkedIn for sales, you need to
expand your access and tailor your experience
Today:
your personal
network
All that LinkedIn
has to offer
YOU
Just what
you need
for sales

11. Target the right buyers and companies
• Advanced Search
• Lead Recommendations
• CRM sync

12. Target the right buyers and companies

13. Target the right buyers and companies

14. Target the right buyers and companies

15. Target the right buyers and companies

16. Understand what buyers value
• Sales Updates
• CRM Widgets, Sales Navigator for Gmail & mobile app
• Notes & Tags

17. Understand what buyers value

18. Understand what buyers value
Email
Mobile
Gmail

19. 22
Understand what buyers value

20. Engage buyers with personalized outreach
• TeamLink
• PointDrive
• InMail

21. Engage buyers with personalized outreach

22. Engage buyers with personalized outreach

23. Engage buyers with personalized outreach

24. You can’t manage what you can’t measure

25. Measure and Manage with usage reporting

26. • Social Selling Index (SSI)
• Unique daily log-ins
• Saved leads
• Accounts saved
• Searches performed
• Profiles viewed
• InMail™ messages sent
• Messages sent
• Unique connections
• Sort by tag
Measure and Manage with usage reporting

27. Measure and Manage with usage reporting

28. Our sales reps rave about how their
prospects actually respond to them on
LinkedIn, where an email would likely be
ignored.
31
Social Media Marketing Manager, XO Communications

29. ​Sales Navigator Helps You Sell Smarter
Target
• Find the right people
faster and more easily
• Prioritize the right
companies
• Qualify new people at
your accounts
Understand
• Keep track of leads and
existing relationships
• Stay up-to-date on contacts
and accounts
• Research prospects
wherever you work
Engage
• Engage with prospects and
customers through your
network
• Reach your prospects
directly with the right context
• Send sales content and
track view activity
Buyers with
personalized outreach
The right buyers
and companies
What buyers value

30. Choose the Sales Navigator Edition That’s Right For You

31. Q&A