LinkedIn data shows that what it means to sell effectively today has changed, with 81% of top performing salespeople now relying on social selling. Here’s how to avoid being a #salesthrowback. Visit business.linkedin.com/sales-solutions to find out how to make the most of social selling.

1. How to avoid being a
#salesthrowback

2. Frank felt a little guilty leaving
the office on time again.
But not that much.

3. It’s time to hang up on unproductive
cold calls. Today, 4/5 top
performing salespeople rely on social
selling to find prospects, get warm
introductions, and build relationships.

4. “Today, I’ll mostly be smashing every target.”

5. According to LinkedIn data, millennial women
are most likely to be social sellers. Just under
half say that it enables them to improve their
relationships with customers and prospects.

6. “Sure I keep business cards.
They're great for fixing wonky
restaurant tables.”

7. Nearly 2/3 millennial salespeople in the UK
build client relationships via social media.
Years in the business don’t necessarily mean
you're better connected.

8. Somehow Steve spent so much
time on social media and stayed
top of the sales leaderboard.

9. LinkedIn data shows that 81% of top
performing salespeople are relying on social
selling, with 1/5 spending at least 10 hours a
week on social media.

10. Frank had an uncanny
ability to build trust with
his clients.

11. Trust matters. When it comes to winning new
business, 2/3 of UK salespeople rate the ability
to build trusted relationships as more important
than a prospect’s willingness to buy.

12. Successful sales people are taking advantage of
social media, and you can too.
Here are LinkedIn's three top tips for selling
in 2016 and beyond…

13. Whether it's the company accountant's
friend, or an old contact of the CEO,
tools such as LinkedIn Sales Navigator
help you make the most of your
contacts. Ditch the rolodex and make
the most of all the data available
to you.
1. Invest in relationships

14. Today's buyers are 60% along their
decision-making journey before they
contact you. Make sure you are displaying
your best self online. Impress prospects
with your expertise, enthusiasm, and
thought leadership, rather than a long
drinks receipt.
2. Be relevant

15. Developing fruitful relationships takes
time. Empower yourself with online
tools to get to know your prospects
better, keep track of their news, and
look for that perfect opportunity
to connect.
3. Data-led timing

16. Make the most of social selling and visit
business.linkedin.com/sales-solutions today
to find out more about tools that can help you.
Join the conversation online.
#salesthrowback