Sales Navigator Core ROI Metrics

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William Patentreger
2 years ago

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Aggregate ROI metrics are the average results across the 600+ accounts that have synced, proving that value is being created across our customer base.
We measure the success of Sales Navigator across four key areas - win rate lift, deal size lift, percent of opportunities sourced and the percent of total revenue influenced. An influenced deal means that the rep assigned to the deal in CRM interacted with information on the company or a person at the company on our platform.
Influenced closed-won deals see 5% or higher win rate than non-influenced deals. This means our customer are winning more deals in their pipeline which translates to more revenue and a higher likelihood that they will hit their quota. Win rate lifts are very meaningful, especially for new business.
Influenced deals also see 35% or larger deal sizes. This translates to our customers engaging with more target buyers in an organization to increase a prospective deal size and growing revenue.
In terms of pipeline, Sales Navigator has helped sourced 34% of opportunities for our customers leading to a more stable and healthy pipeline.
In total, this amounts to 61% of revenue influenced. As evidenced by win rate lift and deal size lift, the greater influenced revenue the better.

Sales Navigator Core ROI Metrics

LinkedIn Sales Solutions

Sales Navigator Core ROI Metrics