This is the presentaion by Koka Sexton on the use of LinkedIn for Social Selling. The topics covered were personal branding, resume to reputaton and ways to leverage LinkedIn to maintain your relationships.
3. LINKEDIN – SOCIAL SELLING
time
levelofbuyer
activity
“I’m just
downloading
stuff”
“We have a
project”
“We’ve
made a
decision”
“I’m just browsing”
“We’ve
shortlisted
vendors”
awareness consideration purchase
“70% of the B2B buying process happens online”
SiriusDecisions Inc.
28. To succeed, you must be the best
at what you do for a specific
audience.
29. LINKEDIN – SOCIAL SELLING
• Social selling is NOT a fad
• Build your personal brand
• Remember “resume to reputation”
• Maintain your relationships
Top sellers always use LinkedIn to expand contacts in accounts.
Once again, we have a major disparity in numbers. Top sellers ask and respond to more questions, share resources, and start conversations.
Build your LinkedIn Network. Top sellers connect with their customers on Linkedin
Linkedin and social selling is not just a matter of if but WHEN, and its inevitable. Social selling is not a trend.
Companies put a ton of effort into building their brands, you should be no different. Spend the time to build your personal brand.
How do you stand out? What makes you different? Of all the people, you should know the answers to this question.Become visible, step out from the shadows of your coworkers, your friends, the rest of the fish. The more visible you are the more opportunities that will be made available.This is your personal branding moment.
Regardless if your network is 200 people or 2000, you have an opportunity to build your brand.How do you use your network? Do you leave it as a number on your LinkedIn profile or do you leverage it?I’ll cover 4 ways to leverage your LinkedIn network to grow your connections and get more engagement.