Technology has dramatically changed the hiring process and brought HR leaders like you closer to their candidates but it has also made it harder than ever to stand out amongst the crowd and influence perceptions. For more interesting insights on how you can engage, interact and relate to quality talent, download the HR Leader’s Guide to Marketing here: http://linkd.in/1IAWTqy

1. FOUR MARKETING HABITS
HR LEADERS NEED TO
ADOPT NOW
Happy Employees Happy Customers
In HR today, the customer is also the candidate who is also your employee. In the same way
that consumer expectations are becoming increasingly sophisticated , so too are your candidates and employees.
Here’s how you can apply marketing principles to attract and win the loyalty of your customers.
UNDERSTAND YOUR
TARGET AUDIENCE
Know who your best potential hires are, what motivates them, and how best to
approach them.
Tap into your current employees to gain insight.
1.
USE DATA TO INFORM
YOUR DECISION MAKING
For decades, marketers have relied on customer buying patterns, shopping habits and
Using HR data effectively will help you make better hires, identify shortfalls or gaps in
existing employee policies, and even determine potential causes of a high turnover.
2.
Marketers are single-minded in their objective to gain the attention of their target audience.
The reality is that more often than not, the right talent for your company already has a job and isn’t looking. To earn
the attention of the passive job seeker, you need to get creative.
DON’T EXPECT AT TENTION.
EARN IT.
3.
SIMPLIFY EVERYTHING
MAKE IT EASY
managing the recruitment process to make it a better experience for the candidate?
Remember,
4.
.
Successful
Business
For more interesting insights, download the HR Leader’s Guide to Marketing here: https://lnkd.in/hrguidetomarketing