Attract great talent: How to tell an authentic story with the next generation LinkedIn Career Pages | Talent Connect 2016
Charlotte Matthews, Anheuser-Busch InBev Eric Owski, LinkedIn Talent leaders agree - employer brand is a top priority in 2016 and beyond. But how do you bring your brand to life so people can truly sense what it might be like to work there? We want to help you give your company a unique, genuine voice. Eric Owski, LinkedIn Sr. Product Manager, will share the the vision behind the next generation LinkedIn Career Pages and how they will enable you to connect with and hire the candidates that are the best fit for your organization. You’ll also hear from Charlotte Matthews, Employer Brand Manager at Anheuser-Busch InBev, about how she has brought their new LinkedIn Career Pages to life. Session highlights: -What it means to have a truly authentic employer brand. -How to balance authenticity with administrative control using the new LinkedIn Career Pages. -How to drive measurable results through authenticity and personalization. Catch the best of Talent Connect: http://bit.ly/2e5ojNe
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Attract great talent: How to tell an authentic story with the next generation LinkedIn Career Pages | Talent Connect 2016
- 1. Las Vegas 6 Oct 2016 Telling an Authentic Story
- 3. - What is the reality behind the overused cliches?
- 4. - We work for companies, not jobs.
- 7. What candidates want to know most about your company 7 Perks and benefits 54%66% Culture and values 50% Mission and vision The mission of a company matters to me. I know many companies have aspirations, but Gilead actually delivers on theirs. They aren't just satisfied with a drug that makes people better, they are going for a drug that cures disease. Wendy Goretski Associate Director Business IT – R&D Gilead Sciences
- 9. - Anonymous Reviewer ‘Management sucks ass for real.’
- 10. Authenticity = unfiltered negativity?
- 13. - Make it discoverable Make it easy to build and maintain Help me tell an authentic story Help me measure my results
- 14. Next Generation LinkedIn Career Pages
- 17. Reach the right talent New “visual tabs” and dropdown navigation drive organic traffic and discovery **Sneak Preview: Designs Subject to Change** Admins can set Targeted Audience Views to private, or public (appears in dropdown) Careers tab replaced with Life and Jobs tabs
- 18. Tell an authentic story Life tab is a rich canvas to create personalized career journeys **Sneak Preview: Designs Subject to Change** Featured Leaders Employee Photos Employee Articles Life tab: fully customizable page
- 19. Drive quality applicants Jobs tab offers every candidate personalized recommendations and insight **Sneak Preview: Designs Subject to Change** Jobs tab is automatically personalized to every page viewer (no Admin setup work!) Personalized Job Recommendations Job Search bar Automated Company Insights Meet the Team (company employees similar to viewer)
- 20. Measure key results Expanded in-product analytics dash makes it easy to see results and strategic insights **Sneak Preview: Designs Subject to Change** Visitor Demographic Insights Recruiting Pipeline Impact
- 21. Q+A