Big Idea: The Power of Employee Advocacy

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Zoe Diamadi, Senior Director, Business Operations, LinkedIn Dave Hazlehurst, Director & Partner, Ph.Creative Employee Storynomics': How the business of storytelling through your employee advocates can make you digitally famous. "Google Dave" shares his vision on making employees your best ambassadors in a lively conversation with LinkedIn's Zoe Diamadi who leads LinkedIn's Elevate platform.

Recruiting & HR

Leadership in the Social Era
Dave Hazlehurst
Director & Partner
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Sr. Director Business Operations
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Hill dickenson social media april 2013.v3

Hill dickenson social media april 2013.v3

Hill dickenson social media april 2013.v3

Rupert Bradshaw

More and more organisations are viewing a clearly articulated employer brand as a powerful tool to help recruit – and retain – the right talent. However, in our experience, the process can falter when we move beyond the theoretical research and creative development stages and actually implement and activate an Employee Value Proposition (EVP) within an organisation. Graeme Wright, Strategy Director at Havas People; Sarah Cheyne, Global Head of Talent Acquisition Brand and Attraction at Zurich Insurance Group; Nick Francis, Creative Director at Casual Films and Danni Brace, Head of Global Client Development at Havas People explore the issues around EVP implementation – and what you can do to address them. Case studies on the challenges from a marketing/branding perspective as well as the role of video in bringing the employer branding alive are presented. And we look at a successful example of brand creation and activation from a well-known consumer brand.

EVPs - Beyond the Theory: the challenges of EVP implementation

EVPs - Beyond the Theory: the challenges of EVP implementation

EVPs - Beyond the Theory: the challenges of EVP implementation

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How to become a 'digital famous' at social recruitment

How to become a 'digital famous' at social recruitment

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My deck from my talk for Reed Exhibitions on Persona Focused, Business to Business (B2B) Content Marketing. With 133 slides and 2 hours of content with 3 sections that help you think about your persona pain points, how to uncover your business stories that will resonate with your target audience and then some examples, tactics and techniques to help you build attract, engage, nurture and convert B2B business. The deck covers: • What’s your strategy? • What’s Your Why? • Understand your persona • Thanks Like publishers • Communities not networks • Buy the audience in • Influencer marketing • Tools to help you with find your audience • The Power or telling a great story • Persona focused content, tactics and techniques • Social listening • How to implement and build a strategy • Examples of B2B content throughout the See, Think, Do and Delight funnel Would love to hear people thoughts and feedback. Any stories of what you’ve sen that really works for you. Enjoy!

The Business of B2B Content Marketing

The Business of B2B Content Marketing

The Business of B2B Content Marketing

Dave Hazlehurst

The art & science of digital connections | Talent Connect Anaheim

The art & science of digital connections | Talent Connect Anaheim

The art & science of digital connections | Talent Connect Anaheim

LinkedIn Talent Solutions

The art & science of digital connections | Talent Connect Anaheim

The art & science of digital connections | Talent Connect Anaheim

The art & science of digital connections | Talent Connect Anaheim

LinkedIn Talent Solutions

Science & Art of Social RecruitIn - Dave Hazlehurst

Science & Art of Social RecruitIn - Dave Hazlehurst

Science & Art of Social RecruitIn - Dave Hazlehurst

LinkedIn For Search and Recruitment Firms

Similar to Big Idea: The Power of Employee Advocacy (20)

Getting goosebumps with recruitment marketing.dublin.v2

Getting goosebumps with recruitment marketing.dublin.v2

Getting goosebumps with recruitment marketing.dublin.v2

Digital Strategy - Insurance Broker Expo Coventry

Digital Strategy - Insurance Broker Expo Coventry

Digital Strategy - Insurance Broker Expo Coventry

How To Become Digitally Famous At Social Media Recruitment

How To Become Digitally Famous At Social Media Recruitment

How To Become Digitally Famous At Social Media Recruitment

The C* Word - Content Marketing Explained

The C* Word - Content Marketing Explained

The C* Word - Content Marketing Explained

TLC Manchester - "Google" Dave Hazelhurst, Ph.Creative

TLC Manchester - "Google" Dave Hazelhurst, Ph.Creative

TLC Manchester - "Google" Dave Hazelhurst, Ph.Creative

TLC June - 'Google' Dave Hazelhurst, Ph.Creative

TLC June - 'Google' Dave Hazelhurst, Ph.Creative

TLC June - 'Google' Dave Hazelhurst, Ph.Creative

Art and Science Of Digital Connections

Art and Science Of Digital Connections

Art and Science Of Digital Connections

The Science and Art of Social Recruiting

The Science and Art of Social Recruiting

The Science and Art of Social Recruiting

Digital recruitment

Digital recruitment

Digital recruitment

Digital strategy Eco System

Digital strategy Eco System

Digital strategy Eco System

Art & Science of Digital Connections | Talent Connect London 2014

Art & Science of Digital Connections | Talent Connect London 2014

Art & Science of Digital Connections | Talent Connect London 2014

Inbound Marketing Workshop Chartered Institute of Marketing

Inbound Marketing Workshop Chartered Institute of Marketing

Inbound Marketing Workshop Chartered Institute of Marketing

Create Digital Experiences that matter to Candidates

Create Digital Experiences that matter to Candidates

Create Digital Experiences that matter to Candidates

Hill dickenson social media april 2013.v3

Hill dickenson social media april 2013.v3

Hill dickenson social media april 2013.v3

EVPs - Beyond the Theory: the challenges of EVP implementation

EVPs - Beyond the Theory: the challenges of EVP implementation

EVPs - Beyond the Theory: the challenges of EVP implementation

How to become a 'digital famous' at social recruitment

How to become a 'digital famous' at social recruitment

How to become a 'digital famous' at social recruitment

The Business of B2B Content Marketing

The Business of B2B Content Marketing

The Business of B2B Content Marketing

The art & science of digital connections | Talent Connect Anaheim

The art & science of digital connections | Talent Connect Anaheim

The art & science of digital connections | Talent Connect Anaheim

The art & science of digital connections | Talent Connect Anaheim

The art & science of digital connections | Talent Connect Anaheim

The art & science of digital connections | Talent Connect Anaheim

Science & Art of Social RecruitIn - Dave Hazlehurst

Science & Art of Social RecruitIn - Dave Hazlehurst

Science & Art of Social RecruitIn - Dave Hazlehurst

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As our world evolves in response to recent challenges, recruiting will evolve along with it. In this virtual event, learn why talent development and diversity are coming to the forefront-and how your team can successfully adapt to the changing talent landscape. Join talent leaders from LinkedIn, ViacomCBS, Arm, and Infosys for a discussion on how hiring teams can prepare for the future of recruiting. You'll learn: • How to drive internal mobility by partnering with learning and development • Why candidates' transferable skills and potential will matter more than their hard skills • What it takes to support your organization in building a diverse workforce

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Join us for a live session packed with valuable TA insights designed to help you stay informed, connected, and productive during these uncertain times. Hear from LinkedIn’s Chief Economist on the latest economic outlook and hiring trends. Get best practices for navigating this new world of work from fellow TA leaders, and preview LinkedIn’s newest product updates. Presenters: • Sankar Venkatraman, Global Product Evangelist, LinkedIn • Karin Kimbrough, Chief Economist, LinkedIn • Melissa Thompson, SVP, Talent Acquisition, Nielsen • Brendan Browne, VP, Global Talent Acquisition, LinkedIn

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