Small to mid-sized business hiring managers and talent professionals, get the most out of your free LinkedIn account and our paid recruiting tools. Request a demo and further explore Talent Solutions http://bit.ly/contacttalentsolutions

1. Crash Course:
Free vs. Paid
Hiring Tools on LinkedIn
January 28, 2016

2. Welcome to
“Free vs. Paid Hiring Tools on LinkedIn”
The webcast will start momentarily.
Grow your business with
LinkedIn Talent Solutions
Request a demo
bit.ly/contacttalentsolutions
ADVERTISE
your open jobs
With
Work With Us Ads
2
BUILD
your brand
with
Career Pages
3
MATCH
your Jobs
with
Job Slots
4
FIND
top candidates
With
Recruiter
1

3. Nisa Qais
Talent Solutions Consultant
Linkedin.com/in/nisaqais
Suzanne Tran
Sr. Marketing Manager
Linkedin.com/in/suztran
Hi! It’s nice to meet you.

4. !
This presentation will only show product snapshots.
Contact us for a live demo.
855-655-5653
bit.ly/contacttalentsolutions

5. 6
Professionals use LinkedIn to…
Identity
Build a
Professional identity
Network
Connect with
professionals globally
Knowledge
Consume or publish
professional content

6. Paid (premium) tools to
SellHire Market
• Find top candidates, faster
• Contact qualified candidates directly
• Build relationships with prospective
hires
Talent Solutions
• Engage audience with relevant
content and advertisements
• Send highly visible marketing InMail
campaigns
• Leverage marketing insights to
inform your marketing strategy
Marketing Solutions
• Find leads & accounts in your
target market
• Get real-time insights for warm
outreach
• Build trusted relationships with
customers & prospects
Sales Solutions

7. Today’s focus is
Hire
Leveraging free tools & Talent
Solutions
• Find top candidates, faster
• Contact qualified candidates directly
• Build relationships with prospective
hires

8. Today’s focus is
Hire
Leveraging free tools & Talent
Solutions
• Find top candidates, faster
• Contact qualified candidates directly
• Build relationships with prospective
hires
Hiring
Managers
Talent
Pros
① Grow Team
62% SMBs expect hiring
volumes to increase in 2016
② Build Brand
72% SMBs say employer
brand has significant impact
hiring great talent
* 2016 Global Recruiting Trends
2016 SMB expectations

9. 2016 Recruiting Challenges
Q: What are your company's biggest obstacles to attracting the best talent?
24%
26%
38%
43%
46%
Finding candidates in high-demand talent pools
Compensation
Competition
Lack of awareness or interest in employer brand
Job location
Top SMB recruitment challenges
1
2
3
4
5

10. 2016 Recruiting Challenges
Q: What are your company's biggest obstacles to attracting the best talent?
24%
26%
38%
43%
46%
Finding candidates in high-demand talent pools
Compensation
Competition
Lack of awareness or interest in employer brand
Job location
Top SMB recruitment challenges
1
2
3
4
5

11. Companies with a strong employer brand
50%
Attract more talent
More qualified
applicants with a strong
talent brand
1-2x
Hire faster
Faster time to hire
compared to weak
brands
50%
Lower cost per hire
Decrease in hiring
spend compared to
weak brands
Members are 61% more likely to share your information as a result of following your company
* LinkedIn research, 2013

12. Free vs. paid:
Building a brand
You &
Company Connections Candidates
Customers
Your
Brand
• Articles
• Videos
• Images / photos
• Presentations
• Blog posts
• Infographics
• Guides
• Reviews
• Lists
• How-tos
• eBooks
• Case studies
• Podcasts
• Research / data
• Tip sheets
• Product info
Company Page
Status Updates
(Sponsored Updates)
Groups
Pulse
SlideShare

13. Company Page
Build a presence for your business on LinkedIn
Resources
① Create a Company Page
bit.ly/createacompanypage
② Optimize your Company Page
bit.ly/companypagetips
Benefits
① Tells your company story
② Engages followers
③ Share career opportunities
④ Builds credibility and trust
⑤ Creates a strong brand
Free
Create
Company Page
Post
Status Updates
Start
LinkedIn Group
Post
Pulse
Create
SlideShare

14. Company Page
Build a presence for your business on LinkedIn
Resources
① Create a Company Page
bit.ly/createacompanypage
② Optimize your Company Page
bit.ly/companypagetips
Benefits
① Tells your company story
② Engages followers
③ Share career opportunities
④ Builds credibility and trust
⑤ Creates a strong brand
Paid
Premium Features
① Active Sponsored Update
From your Company Page, you can share
specific content with a targeted audience and
reach more people and attract more followers.
② Create Career Page
Enhance your Company Page and strengthen
your employer brand, and attract top talent with
dynamic content based on candidate profiles.
To get started, speak with a LinkedIn representative:
bit.ly/contacttalentsolutions
Free
1
2
Create
Company Page
Post
Status Updates
Start
LinkedIn Group
Post
Pulse
Create
SlideShare

15. Status Updates to Sponsored Updates
Strong brands engage their audience with diverse content
Tips
① Post regularly
• 20% of followers are typically reached with one
status update.
• Companies that post 20 times a month, on
average, reach 60% of their followers with 1 or
more updates
Benefits
① Directly engage your audience
② Expand business visibility
③ Share company updates
④ Builds more connections
⑤ Creates a strong brand
Free
Create
Company Page
Post
Status Updates
Start
LinkedIn Group
Post
Pulse
Create
SlideShare

16. Status Updates to Sponsored Updates
Strong brands engage their audience with diverse content
Tips
① Post regularly
• 20% of followers are typically reached with one
status update.
• Companies that post 20 times a month, on
average, reach 60% of their followers with 1 or
more updates
Benefits
① Directly engage your audience
② Expand business visibility
③ Share company updates
④ Builds more connections
⑤ Creates a strong brand
Free Paid
Premium Features
① Active Sponsored Update
From your Company Page, you can share
specific content with a targeted audience and
reach more people and attract more followers.
• Enhance post visibility
• Highlight post as “Sponsored”
To get started, speak with a LinkedIn representative:
bit.ly/contacttalentsolutions
Create
Company Page
Post
Status Updates
Start
LinkedIn Group
Post
Pulse
Create
SlideShare

17. LinkedIn Groups
Fast-track your company’s reputation as an industry leader
Resources
① Start a Group
linkedin.com/groups/
② Learn more about Groups
bit.ly/linkedingroups101
③ Get the guide
http://bit.ly/groupsguide
Benefits
① Create a new community
② Attract thousands of like-minded
③ Increases awareness & engagement
④ Drives traffic and leads
⑤ Creates a strong brand
Free
Create
Company Page
Post
Status Updates
Start
LinkedIn Group
Post
Pulse
Create
SlideShare
4x more profile views
from out-of-
network
85 new conversations
per minute

18. Pulse
Publish personalized daily news to the right audience
Resources
① Download the app
Visit the App Store or Android Play Store
② Visit Pulse
bit.ly/visitpulse
Benefits
① 380+ million professionals
② Delivers your content to relevant
contacts via recommendations
③ Greater visibility with alerts
④ Builds a strong brand
Free
Create
Company Page
Post
Status Updates
Start
LinkedIn Group
Post
Pulse
Create
SlideShare

19. SlideShare
Discover, share, and present presentations and infographics
Resources
① Learn more
bit.ly/slideshareforsmbs
② Get started
SlideShare.com
Benefits
① Reach 70+ million professionals
② Additional outlet to build thought
leadership
③ Traffic and lead generator
④ Builds a strong brand
Free
Suzanne Tran
Create
Company Page
Post
Status Updates
Start
LinkedIn Group
Post
Pulse
Create
SlideShare

20. Summary
Free & paid hiring tools
You &
Company
Candidate
Connections
Company Page
Status Updates
(Sponsored Updates)
Groups
Pulse
SlideShare
+
Request a demo and further explore Talent Solutions
bit.ly/contacttalentsolutions

21. Summary
Free & paid hiring tools
You &
Company
Company Page
Status Updates
(Sponsored Updates)
Groups
Pulse
SlideShare
Request a demo and further explore Talent Solutions
bit.ly/contacttalentsolutions
Candidate
Connections
Advertisement
(Work With Us Ads)
Employer Branding
(Career Pages)
Job Posting
(Job Slots)
Sourcing
(Recruiter)
+

22. Summary
Free & paid hiring tools
You &
Company
Company Page
Status Updates
(Sponsored Updates)
Groups
Pulse
SlideShare
Request a demo and further explore Talent Solutions
bit.ly/contacttalentsolutions
Candidate
Connections
Advertisement
(Work With Us Ads)
Employer Branding
(Career Pages)
Job Posting
(Job Slots)
Sourcing
(Recruiter)
+

23. Work With Us Ads
Attract more top talent to your company by putting job ads right on your employees LinkedIn profiles
Advertising
Work With Us Ads
Build
Career Page
Post Jobs on
Job Slots
Sourcing candidates
Recruiter
1 2
3
Get seen when candidates research or connect with
one of your employees.
Reach passive talent based on action
Displaying personalized job ads to every viewer. 50x higher click-through rate compared to traditional
ads, driving interested professionals to your jobs,
Career Page, and other destinations
Feature your most relevant jobs Strengthen your talent pipeline

24. Work With Us Ads
Attract more top talent to your company by putting job ads right on your employees LinkedIn profiles
Advertising
Work With Us Ads
Build
Career Page
Post Jobs on
Job Slots
Sourcing candidates
Recruiter
Ideas: Market your job on…
① Company page – Company Update
② Employee profiles – Status Updates
③ Groups – Open Jobs posting
No Free Ads

25. Summary
Free & paid hiring tools
You &
Company
Company Page
Status Updates
(Sponsored Updates)
Groups
Pulse
SlideShare
Request a demo and further explore Talent Solutions
bit.ly/contacttalentsolutions
Candidate
Connections
Advertisement
(Work With Us Ads)
Employer Branding
(Career Pages)
Job Posting
(Job Slots)
Sourcing
(Recruiter)
+

26. Career Pages
Personalized experience just for candidates
Advertising
Work With Us Ads
Paid: Career PageFree: Company Page
Post Jobs on
Job Slots
Sourcing candidates
Recruiter
Build
Career Page
1
1
Acme
ACME
Founded in 2003, ACME is the largest mobile phone device manufacturing company,
headquartered in Silicon Valley. ACME is trusted by over 1,000 global mobile device carriers
and is a Fortune 500 company.
With over

27. Career Pages
Personalized experience just for candidates
Advertising
Work With Us Ads
Post Jobs on
Job Slots
Sourcing candidates
Recruiter
Build
Career Page
2
3
4
Use LinkedIn data to personalize your audience's
experience based on who they are, what they do, and
more.
Personalized for your audience Bring your employer brand to life Get your jobs out to more people
Let your employees tell the story of your company culture,
business, or who you’re looking for in video testimonials.
Feature your job posts right where interested prospects
can find them — on your company’s Career Pages.

28. Summary
Free & paid hiring tools
You &
Company
Company Page
Status Updates
(Sponsored Updates)
Groups
Pulse
SlideShare
Request a demo and further explore Talent Solutions
bit.ly/contacttalentsolutions
Candidate
Connections
Advertisement
(Work With Us Ads)
Employer Branding
(Career Pages)
Job Posting
(Job Slots)
Sourcing
(Recruiter)
+

29. Job Slots vs. Job Posts
Post your job and automatically recommend the right job to the right candidate
Advertising
Work With Us Ads
Post Jobs on
Job Slots
Sourcing candidates
Recruiter
Build
Career Page
Job Posts
Job Slot Job Post
Promote unlimited jobs in 1 “slot” for any
amount of time within 12 months. Unlimited
edits and interchangeable jobs.
Promotes just 1-job posting with minimal
modifications. Post for 30-days.
Posting time Up to 12 months 30 days
Interchangeable jobs posting X
Data ownership
(personal vs. company account)
X
Cost $1500 / Job Slot
(more cost efficient)
$200 - $500 / Job Post

30. Post your job and automatically recommend the right job to the right candidate
Advertising
Work With Us Ads
Post Jobs on
Job Slots
Sourcing candidates
Recruiter
Build
Career Page
Target top candidates
Harness all the power of LinkedIn’s data to promote your
jobs to just the right candidates.
Feature Jobs on homepage
Attract new prospects with personalized job postings
qualified candidates will see right on their homepages.
Feature Jobs on Career Page
Get the word out about great new jobs on your company’s
Career Page so prospects can easily find your jobs.
Job Slots and Posts

31. Post your job and automatically recommend the right job to the right candidate
Advertising
Work With Us Ads
Post Jobs on
Job Slots
Sourcing candidates
Recruiter
Build
Career Page
Feature Jobs on Jobs homepage
Get the word out about great new jobs on your
company’s Career Page so prospects can easily find
their way to you.
Reach candidates in their inbox
Want to take your job posts further? Amplify your reach
by contacting the right candidates right in their inbox.
Promote Jobs in LinkedIn Search App
Then, get the visibility you need in the LinkedIn Job
Search App - so you’re sure to be seen by candidates
who are actively searching for jobs.
Job Slots and Posts

32. Summary
Free & paid hiring tools
You &
Company
Company Page
Status Updates
(Sponsored Updates)
Groups
Pulse
SlideShare
Request a demo and further explore Talent Solutions
bit.ly/contacttalentsolutions
Candidate
Connections
Advertisement
(Work With Us Ads)
Employer Branding
(Career Pages)
Job Posting
(Job Slots)
Sourcing
(Recruiter)
+

33. LinkedIn Free LinkedIn Recruiter
Account type and number of seats Individual access only with option to upgrade Business account with options for multiple seat holders
Search LinkedIn profiles
Search other members on LinkedIn
• Limited profile views for extended network up
to 3rd-degree connections
• Access up to 3rd degree connections
• Unlimited profile views of extended LinkedIn network
• Access to all 400M+ members
Zero in on top talent with advanced filters
Premium filters allow you to search by seniority, company size,
years of experience and much more
Basic filters
20+ Premium search filters, including talent-specific filters
plus Search Insights
Contact anyone directly with InMail messages
Reach candidates whether you’re connected to them or not
First-degree connections only Up to 150 InMails per month
Add Projects
Manage all of your recruiting activities in one place.
Not available Clipboards, activity tracking, and more.
Who’s viewed your profile
Discover professional opportunities, business deals, and possible
new ventures
See the last 5 people who viewed your profile in the
last 90 days
See all the people who viewed your profile in the last 90
days
Customer service and support Basic online Dedicated enterprise support and training
Templates & bulk messages
Save time by sending InMails to multiple recipients
Send InMail to one first-degree connection only Send InMails to up to 25 candidates at once
Set up search alerts to find new candidates
Save searches and get email alerts when new profiles match your
search criteria
Not available 50 alerts daily
Request introductions
Get introduced to people you’d like to connect with
Up to 5 introductions at a time Up to 25 introduction requests
Open profile
Allow anyone to contact you on LinkedIn
Limited profile, only those in your network can
contact you
Open Profile, any LinkedIn member can contact you
Advertising
Work With Us Ads
Post Jobs on
Job Slots
Sourcing candidates
Recruiter
Build
Career Page

34. LinkedIn Free LinkedIn Recruiter
Account type and number of seats Individual access only with option to upgrade Business account with options for multiple seat holders
Search LinkedIn profiles
Search other members on LinkedIn
• Limited profile views for extended network up
to 3rd-degree connections
• Access up to 3rd degree connections
• Unlimited profile views of extended LinkedIn network
• Access to all 400M+ members
Zero in on top talent with advanced filters
Premium filters allow you to search by seniority, company size,
years of experience and much more
Basic filters
20+ Premium search filters, including talent-specific filters
plus Search Insights
Contact anyone directly with InMail messages
Reach candidates whether you’re connected to them or not
First-degree connections only Up to 150 InMails per month
Add Projects
Manage all of your recruiting activities in one place.
Not available Clipboards, activity tracking, and more.
Who’s viewed your profile
Discover professional opportunities, business deals, and possible
new ventures
See the last 5 people who viewed your profile in the
last 90 days
See all the people who viewed your profile in the last 90
days
Customer service and support Basic online Dedicated enterprise support and training
Templates & bulk messages
Save time by sending InMails to multiple recipients
Send InMail to one first-degree connection only Send InMails to up to 25 candidates at once
Set up search alerts to find new candidates
Save searches and get email alerts when new profiles match your
search criteria
Not available 50 alerts daily
Request introductions
Get introduced to people you’d like to connect with
Up to 5 introductions at a time Up to 25 introduction requests
Open profile
Allow anyone to contact you on LinkedIn
Limited profile, only those in your network can
contact you
Open Profile, any LinkedIn member can contact you
1
Advertising
Work With Us Ads
Post Jobs on
Job Slots
Sourcing candidates
Recruiter
Build
Career Page

35. LinkedIn Free LinkedIn Recruiter
Account type and number of seats Individual access only with option to upgrade Business account with options for multiple seat holders
Search LinkedIn profiles
Search other members on LinkedIn
• Limited profile views for extended network up
to 3rd-degree connections
• Access up to 3rd degree connections
• Unlimited profile views of extended LinkedIn network
• Access to all 400M+ members
Zero in on top talent with advanced filters
Premium filters allow you to search by seniority, company size,
years of experience and much more
Basic filters
20+ Premium search filters, including talent-specific filters
plus Search Insights
Contact anyone directly with InMail messages
Reach candidates whether you’re connected to them or not
First-degree connections only Up to 150 InMails per month
Add Projects
Manage all of your recruiting activities in one place.
Not available Clipboards, activity tracking, and more.
Who’s viewed your profile
Discover professional opportunities, business deals, and possible
new ventures
See the last 5 people who viewed your profile in the
last 90 days
See all the people who viewed your profile in the last 90
days
Customer service and support Basic online Dedicated enterprise support and training
Templates & bulk messages
Save time by sending InMails to multiple recipients
Send InMail to one first-degree connection only Send InMails to up to 25 candidates at once
Set up search alerts to find new candidates
Save searches and get email alerts when new profiles match your
search criteria
Not available 50 alerts daily
Request introductions
Get introduced to people you’d like to connect with
Up to 5 introductions at a time Up to 25 introduction requests
Open profile
Allow anyone to contact you on LinkedIn
Limited profile, only those in your network can
contact you
Open Profile, any LinkedIn member can contact you
1
2
Advertising
Work With Us Ads
Post Jobs on
Job Slots
Sourcing candidates
Recruiter
Build
Career Page

36. LinkedIn Free LinkedIn Recruiter
Account type and number of seats Individual access only with option to upgrade Business account with options for multiple seat holders
Search LinkedIn profiles
Search other members on LinkedIn
• Limited profile views for extended network up
to 3rd-degree connections
• Access up to 3rd degree connections
• Unlimited profile views of extended LinkedIn network
• Access to all 400M+ members
Zero in on top talent with advanced filters
Premium filters allow you to search by seniority, company size,
years of experience and much more
Basic filters
20+ Premium search filters, including talent-specific filters
plus Search Insights
Contact anyone directly with InMail messages
Reach candidates whether you’re connected to them or not
First-degree connections only Up to 150 InMails per month
Add Projects
Manage all of your recruiting activities in one place.
Not available Clipboards, activity tracking, and more.
Who’s viewed your profile
Discover professional opportunities, business deals, and possible
new ventures
See the last 5 people who viewed your profile in the
last 90 days
See all the people who viewed your profile in the last 90
days
Customer service and support Basic online Dedicated enterprise support and training
Templates & bulk messages
Save time by sending InMails to multiple recipients
Send InMail to one first-degree connection only Send InMails to up to 25 candidates at once
Set up search alerts to find new candidates
Save searches and get email alerts when new profiles match your
search criteria
Not available 50 alerts daily
Request introductions
Get introduced to people you’d like to connect with
Up to 5 introductions at a time Up to 25 introduction requests
Open profile
Allow anyone to contact you on LinkedIn
Limited profile, only those in your network can
contact you
Open Profile, any LinkedIn member can contact you
1
2
3
Advertising
Work With Us Ads
Post Jobs on
Job Slots
Sourcing candidates
Recruiter
Build
Career Page

37. LinkedIn Free LinkedIn Recruiter
Account type and number of seats Individual access only with option to upgrade Business account with options for multiple seat holders
Search LinkedIn profiles
Search other members on LinkedIn
• Limited profile views for extended network up
to 3rd-degree connections
• Access up to 3rd degree connections
• Unlimited profile views of extended LinkedIn network
• Access to all 400M+ members
Zero in on top talent with advanced filters
Premium filters allow you to search by seniority, company size,
years of experience and much more
Basic filters
20+ Premium search filters, including talent-specific filters
plus Search Insights
Contact anyone directly with InMail messages
Reach candidates whether you’re connected to them or not
First-degree connections only Up to 150 InMails per month
Add Projects
Manage all of your recruiting activities in one place.
Not available Clipboards, activity tracking, and more.
Who’s viewed your profile
Discover professional opportunities, business deals, and possible
new ventures
See the last 5 people who viewed your profile in the
last 90 days
See all the people who viewed your profile in the last 90
days
Customer service and support Basic online Dedicated enterprise support and training
Templates & bulk messages
Save time by sending InMails to multiple recipients
Send InMail to one first-degree connection only Send InMails to up to 25 candidates at once
Set up search alerts to find new candidates
Save searches and get email alerts when new profiles match your
search criteria
Not available 50 alerts daily
Request introductions
Get introduced to people you’d like to connect with
Up to 5 introductions at a time Up to 25 introduction requests
Open profile
Allow anyone to contact you on LinkedIn
Limited profile, only those in your network can
contact you
Open Profile, any LinkedIn member can contact you
1
2
3
4
Advertising
Work With Us Ads
Post Jobs on
Job Slots
Sourcing candidates
Recruiter
Build
Career Page

38. Advertising
Work With Us Ads
Post Jobs on
Job Slots
Build
Career Page
Search limitations
Gain access to more search results
PaidFree
Sourcing candidates
Recruiter

39. Advertising
Work With Us Ads
Post Jobs on
Job Slots
Build
Career Page
Zero in on top candidates
Apply search filters to cut through to the best
PaidFree
Sourcing candidates
Recruiter

40. Advertising
Work With Us Ads
Post Jobs on
Job Slots
Build
Career Page
Contact candidates with InMail messages
Reach out to professionals with no introduction or contact info required
Free Paid
150 InMails / mo. + mass mail + templates1st degree connections only
Patrick smith
Katy Homanick
Lou Binder
Followers are 2x more likely to respond to an InMail
2x
Sourcing candidates
Recruiter

41. Advertising
Work With Us Ads
Post Jobs on
Job Slots
Build
Career Page
Manage your jobs and organize candidates
Keep tabs on your activity for different open jobs with the Projects feature
Your clipboard keeps you from losing track
of candidates.
Save search results to your clipboard, or a
project from the search results list
Summary activities reports shows who you’ve
messaged, saved searches and profiles, and
more.
Sourcing candidates
Recruiter

42. Summary
Free & paid hiring tools
You &
Company
Company Page
Status Updates
(Sponsored Updates)
Groups
Pulse
SlideShare
Request a demo and further explore Talent Solutions
bit.ly/contacttalentsolutions
Candidate
Connections
Advertisement
(Work With Us Ads)
Employer Branding
(Career Pages)
Job Posting
(Job Slots)
Sourcing
(Recruiter)
+

43. Let’s connect!
LinkedIn Talent Solutions offers a full suite of tools to
help you find, attract, and hire top candidates. Contact
us to learn more.
Call
855-655-5653
or visit
bit.ly/contacttalentsolutions
Nisa Qais
Talent Solutions Consultant
Linkedin.com/in/nisaqais