Kara Yarnot, Meritage Talent Solutions Do many of your hiring managers still view your talent acquisition team as “order takers?” When something goes wrong in the business, are leaders quick to point the finger at the lack of results from the recruiting team? Are you still working to be viewed as the talent advisors that you really are? You spent the past several years focusing on properly representing your talent brand to candidates and employees. In the process, you lost focus on how your team is viewed internally. How your executives and hiring managers view your team is as important to your success as your external talent brand. Join this discussion and learn the secrets to internal branding for your team. Check out the best of Talent Connect: http://bit.ly/2e5ojNe

2. ​Kara Yarnot
​Founder & President, Meritage Talent Solutions
​@klyarnot
Create Your Internal Talent Acquisition
Brand

4. History of Employment Branding – Part 1
1990
The first time
“employer brand”
was used
1995
1996
Progressive
companies begin
defining their EVP
“Employer Brand”
defined by
Barrow & Ambler
TCB publishes
report stating 40%
of leading
employers are
actively managing
employer brand
2001

5. History of Employment Brand – Part 2
2010
2011
2012
2014Employers begin
creating
Employment
Brand Specialist
roles
NPR launches first
culture hashtag -
#NPRLife
LinkedIn launches
the Talent Brand
Index
Glassdoor’s first
Employer Brand
Summit

6. Define Employee Value
Proposition

7. Update Career Site

9. Create Content

10. Why isn’t my job on CareerBuilder?
​Unhappy Hiring Manager

11. We didn’t meet our revenue goal
because recruiting was too slow!
​Belittling Business Leader

12. All Talent Acquisition does is ask
for more money.
​Complaining CHRO

13. Build Your Internal Brand

14. 3 Steps To Build Your Internal Brand
Align
Ensure TA
Goals Support
Business Goals
Communicate
Inform
Stakeholders of
Your Value
Tell Your
Story
Show Data and
Results

15. Align
Business Goals
•Organically Grow Consulting
Business in China
•Reduce Overhead Costs by
10%
•Become Industry Leader in
Cloud Computing
Talent Acquisition Goals
•Select and Implement RPO in
China
•Evaluate Marketing Spend
Quarterly and Eliminate Low-
Performing Sources
•Build Talent Community of
Cloud Computing
Professionals

16. Communicate
Recruiters Hiring Managers Executives

17. Tell Your Story

18. 3 Steps To Build Your Internal Brand
Align
Ensure TA
Goals Support
Business Goals
Communicate
Inform
Stakeholders of
Your Value
Tell Your
Story
Show Data and
Results

19. Life is too short to wear
ugly shoes