Download this presentation for sneak preview of LinkedIn's Employer Brand Playbook. Is your company considered a great place to work? In today’s competition for top talent, your reputation as an employer is a key factor in whether a candidate will take your job – or leave it. The bottom line impact is real: a strong talent brand reduces cost per hire by up to 50% and lowers turnover rates by 28%. Download the full e-book for more details: http://linkd.in/174lYC9 Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg Follow the LinkedIn Talent Solutions page: http://linkd.in/1cNvIFT Tweet with us: http://bit.ly/HireOnLinkedIn

4. Why you should invest in your talent brand
3 reasons to invest in your talent brand
Lower cost per hire by
up to 50%.
Reduce employee
91%
of companies increased or at
turnover by up to 28%. least maintained their talent
brand investment in 2012.
Influence the conversation
with candidates.
For more details, see lnkd.in/valueofEB

5. 8 golden rules for promoting (and protecting)
your talent brand
Look in the mirror. Make your culture shine.
Make sure that what you do (and don’t do) is It’s never just about jobs. Focus on your people –
what you’d like employees to emulate. their stories and emotions.
Empower your employees. Go viral.
Lay out the goals and show them a clear, easy For amplified results, find creative ways to get more
path to action. people talking about your company’s great culture.
Inform your leadership. Be visual.
Use data to gain support, ease concerns, and Bold and colorful images, graphics, charts, and
help explain your choice of platforms. videos can bring your brand to life.
Target your messages. Don’t bite off more than you can chew.
The more relevant your message is to a particular Show that your efforts are scalable and sustainable
audience, the greater its impact will be. on one platform before moving on to another.

6. Our playbook includes best practices from all of the following
talent acquisition leaders and their companies

7. For highly practical tips on crafting a social
talent brand, download our free playbook today!
lnkd.in/gettheplaybook
STEP 1 STEP 2 STEP 3 STEP 4 STEP 5
Get buy-in Listen and Craft your Promote and Measure and
learn approach engage adjust