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Europe FMCG Industry | Talent Pool Report


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Understand the supply and demand for professionals in the fast-moving consumer goods industry across Europe. These Talent Pool Reports are based on survey results from a survey of over 100,000 LinkedIn members.

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Europe FMCG Industry | Talent Pool Report

  1. 1. Talent Pool Report FMCG Industry Europe 2014 By The Numbers 2,899,030 LinkedIn members 104,691 recent grads have joined the workforce 39% of FMCG professionals are managers or above 2% changed jobs in the past 12 months FMCG professionals in the UK are 3x more likely to be contacted by a recruiter than those in Italy Overview & Methodology A world of insights can be gathered from LinkedIn’s 300 million members – the world’s largest professional network. These talent pools are defined by the industry a member is in. LinkedIn Recruiter activity and member characteristics are used to determine supply and demand for talent. A higher demand index means that the average professional in a region is interacting with recruiters more frequently than peers in other regions. Data about job consideration comes from our semiannual talent drivers survey of over 100,000 members. Where should you look for talent? What skills and keywords should you look for? Retail Sales FMCG Management Sales Management Customer Service New Business Development Product Development Business Strategy Marketing Strategy Marketing Food Negotiation HIGH-DEMAND HIDDENGEMS SATURATED # of LinkedIn Members DemandIndex LessDemandMoreDemand 100,00050,000 200,000 300,000 500,0000 United Kingdom Netherlands Spain Sweden Turkey Italy France Denmark Germany Belgium Poland Ireland Switzerland Russian Federation Hungary
  2. 2. Copenhagen Business School, Denmark Università Commerciale ‘Luigi Bocconi’, Italy Wageningen University, Netherlands The Manchester Metropolitan University, UK University of Amsterdam, Netherlands INSEEC, France The Open University, UK Vrije Universiteit Amsterdam, Netherlands London College of Fashion, UK Tilburg University, Netherlands FMCG Industry What do FMCG professionals look for in a job? What schools do recent graduates come from? Most popular LinkedIn groups What are the most common functions in the FMCG industry on LinkedIn? FMCG Professionals (World Wide) Fashion Lifestyle Industry Professionals Worldwide Future Trends Textile, Apparel, Footwear Fashion Harvard Business Review 22.7% 18.0% 12.8% 5.9% 4.3% 4.1% 2.9% 2.8% MARKETING SUPPORT INFORMATION TECHNOLOGY ADMINISTRATIVE FINANCE 25% 20% 15% 5% 10% 0% OPERATIONS SALES ENTREPRENEUR- SHIP 36% 42% 41% 45% 51% 56% 40% 35% 35% 42% 38% 36% 52% 55% A PLACE I WOULD BE PROUD TO WORK CULTURE THAT FITS MY PERSONALITY 33% 31%STRONG EMPLOYEE DEVELOPMENT GOOD WORK/LIFE BALANCE CHALLENGING WORK EXCELLENT COMPENSATION AND BENEFITS Europe Average FMCG Professionals HAVING A GOOD RELATIONSHIP WITH YOUR COLLEAGUES A COMPANY WITH A LONG- TERM STRATEGIC VISION Additional Talent Pool Reports: Learn more about LinkedIn Talent Solutions: How can you connect with FMCG professionals? 1. Leverage your Employees’ Networks The #1 activity on LinkedIn is viewing other members profiles. You can connect with priority talent whenever they visit an employee’s profile page using Work With Us ads. 2. Engage in Conversation through Status Updates Updates to your followers can be targeted (i.e. by function, by geography) to send relevant, timely updates to your priority talent pools. You can reach beyond your follower base using Sponsored Updates. 3. Tell a Relevant Talent Brand Story Share why your company is unique and use LinkedIn’s talent driver data to better understand what this talent pool cares most about. Premium career pages allow for segment-specific targeting to ensure priority talent sees the content most relevant to them. 4. Measure and Track your Progress Talk to your LinkedIn rep to measure the strength of your Talent Brand with this talent pool and to learn how you stack up against your competition. Copyright © 2014 LinkedIn Corporation. LinkedIn, the LinkedIn logo, and InMail, are registered trademarks of LinkedIn Corporation in the United States and/or other countries. All other brands and names are the property of their respective owners. All rights reserved.