Understand the supply and demand for professionals in the fast-moving consumer goods industry across Europe. These Talent Pool Reports are based on survey results from a survey of over 100,000 LinkedIn members. See all Talent Pool Reports: http://lnkd.in/TalentDemand Learn more about LinkedIn Talent Solutions: http://linkd.in/1bgERGj Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg Follow the LinkedIn company page: http://linkd.in/1f39JyH Tweet with us: http://bit.ly/HireOnLinkedIn

1. Talent Pool Report
FMCG Industry
Europe
2014
By The Numbers
2,899,030 LinkedIn
members
104,691 recent grads have
joined the workforce
39% of FMCG professionals
are managers or above
2% changed jobs in the past
12 months
FMCG professionals in the
UK are 3x more likely to
be contacted by a recruiter
than those in Italy
Overview & Methodology
A world of insights can be gathered
from LinkedIn’s 300 million members
– the world’s largest professional
network. These talent pools are
defined by the industry a member is in.
LinkedIn Recruiter activity and member
characteristics are used to determine
supply and demand for talent. A higher
demand index means that the average
professional in a region is interacting
with recruiters more frequently than
peers in other regions. Data about
job consideration comes from our
semiannual talent drivers survey of over
100,000 members.
Where should you look for talent?
What skills and keywords should you look for?
Retail
Sales
FMCG
Management
Sales Management
Customer Service
New Business Development
Product Development
Business Strategy
Marketing Strategy
Marketing
Food
Negotiation
HIGH-DEMAND
HIDDENGEMS
SATURATED
# of LinkedIn Members
DemandIndex
LessDemandMoreDemand
100,00050,000 200,000 300,000 500,0000
United
Kingdom
Netherlands
Spain
Sweden
Turkey
Italy
France
Denmark
Germany
Belgium
Poland
Ireland
Switzerland
Russian
Federation
Hungary

2. Copenhagen Business
School, Denmark
Università Commerciale
‘Luigi Bocconi’, Italy
Wageningen University,
Netherlands
The Manchester
Metropolitan University,
UK
University of Amsterdam,
Netherlands
INSEEC, France
The Open University, UK
Vrije Universiteit Amsterdam,
Netherlands
London College of Fashion, UK
Tilburg University, Netherlands
FMCG Industry
What do FMCG professionals look
for in a job?
What schools do recent graduates
come from?
Most popular LinkedIn groups
What are the most common functions in the FMCG industry on LinkedIn?
FMCG Professionals (World Wide)
Fashion Lifestyle Industry Professionals Worldwide
Future Trends
Textile, Apparel, Footwear Fashion
Harvard Business Review
22.7%
18.0%
12.8%
5.9%
4.3% 4.1%
2.9% 2.8%
MARKETING
SUPPORT
INFORMATION
TECHNOLOGY
ADMINISTRATIVE
FINANCE
25%
20%
15%
5%
10%
0%
OPERATIONS
SALES
ENTREPRENEUR-
SHIP
36%
42%
41%
45%
51%
56%
40%
35%
35%
42%
38%
36%
52%
55%
A PLACE I WOULD BE PROUD
TO WORK
CULTURE THAT FITS
MY PERSONALITY
33%
31%STRONG EMPLOYEE
DEVELOPMENT
GOOD WORK/LIFE BALANCE
CHALLENGING WORK
EXCELLENT COMPENSATION
AND BENEFITS
Europe
Average
FMCG
Professionals
HAVING A GOOD RELATIONSHIP
WITH YOUR COLLEAGUES
A COMPANY WITH A LONG-
TERM STRATEGIC VISION
Additional Talent Pool Reports: lnkd.in/TalentDemand
Learn more about LinkedIn Talent Solutions: talent.linkedin.com
How can you connect with FMCG professionals?
1. Leverage your Employees’ Networks
The #1 activity on LinkedIn is viewing other members profiles. You can connect with priority talent whenever they visit
an employee’s profile page using Work With Us ads.
2. Engage in Conversation through Status Updates
Updates to your followers can be targeted (i.e. by function, by geography) to send relevant, timely updates to your
priority talent pools. You can reach beyond your follower base using Sponsored Updates.
3. Tell a Relevant Talent Brand Story
Share why your company is unique and use LinkedIn’s talent driver data to better understand what this talent pool
cares most about. Premium career pages allow for segment-specific targeting to ensure priority talent sees the content
most relevant to them.
4. Measure and Track your Progress
Talk to your LinkedIn rep to measure the strength of your Talent Brand with this talent pool and to learn how you stack
up against your competition.
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