How to Measure the Impact of Our Actions with Data | Talent Connect London 2014
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The document discusses using data to make better decisions in human resources and recruiting. It provides examples from the OECD and LinkedIn of how they use data to improve planning, decision making, and prove their value. The document recommends having clear goals, acquiring data, dedicating resources, testing approaches, and over-communicating to build an effective data strategy.
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How to Measure the Impact of Our Actions with Data | Talent Connect London 2014
- 1. Stop Guessing, Start Growing How to Measure the Impact of Our Actions with Data Laurence Ravat, OECD Laurence Bret Stern, LinkedIn #intalent
- 2. 79% HR Leaders report to CEO PwC 2012 CEO study
- 3. 38% Are seen as key in the company strategic planning Economic Intelligence Unit, 2012 CEO perspectives study
- 4. What do we want to achieve today? 1. Understand the importance of data in decision-making and strategy 2. Learn from OECD and LinkedIn experiences 3. Take 5 tips away to kick-off your data strategy
- 5. It is not about what you think It is about what you know
- 6. Improved Planning Timely Decision Making “Trust-stable” Business Partner Prove Your Contribution as Essential Increase Your Credibility
- 7. What Happened Why it happened Will it happen again
- 8. The world’s best recruiters think like the world’s best marketers Jeff Weiner, LinkedIn CEO
- 10. 4 P’s Lead Generation Demand Generation Revenue Marketing
- 11. Tracking
- 12. Analysing
- 13. Forecasting
- 15. Build
- 18. Followers 50,000
- 19. 9000 11400 15470 19316 28934 34087 40979 01/13 04/13 07/13 10/13 01/14 03/14 07/14 50300 50000 45000 40000 35000 30000 25000 20000 15000 10000 5000 0 11/14 559% growth since 01.2013 Total number of OECD followers
- 20. Develop
- 21. Diversity
- 22. 2014 The stats on the orginal slide were exactly the same, feel free to use the text lock-ups above to make any changes needed. 2013 CTR: 1.47% 216,000 impressions CTR: 1.45% 300,000 impressions
- 23. Followers in Chile +2,000
- 24. Engage
- 25. OECD-OCDE The OECD is recruiting! We currently have 14 job openings, from financial assistant to senior Advisor positions, in all domains from Economics to Education Skills. Check our job openings on our Career Site (http://lnkd.in/dzz33GM)! The OECD recruitment team Our content categories
- 26. What engagement are we getting with our content? Number of news feed 84 2.50% 2.00% 1.50% 1.00% 0.50% *Engagement = (Clicks + Interaction) / Impressions 91 93 95 11 4 6 9 100 90 80 70 60 50 40 30 20 10 0 Q4 13 Q1 14 Q2 14 Q3 14 HR content Main content 1.45% Engagement* 2% 1.78% 1.72% 0.54% 0.65% 0.54% 0.85% 0.00% Q4 13 Q1 14 Q2 14 Q3 14 HR content Main content
- 28. Engagement
- 29. Talent Brand Index Talent Brand Reach Talent that’s familiar with you as an employer Viewing employee profiles Connecting with your employees Talent Brand Engagement Talent that is interested in you as an employer Researching company and career pages Following your company Viewing jobs and applying 516,075 members 87,591 members Talent brand index Talent 17%
- 30. Our TBI has increased importantly since 2012 2013 2014 18.00% 15.00% 12.00% 9.00% 6.00% 3.00% 0.00% Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 2012 17% 3.9%
- 31. 4% 16% 14% 13% 13% 12% 10% 10% 9% 6% 18% 16% 14% 12% 10% 8% 6% 4% 2% 0% 17% OECD - OCDE Employer of choice Weaker talent brand
- 32. Recruit
- 34. The recruiting funnel 1003 Views 138 Clicks 70 Applications 4 Short listed 1 Hired 30% From LinkedIn 100% From LinkedIn 100% From LinkedIn
- 35. Survey of top applicants (1/2) 23% Inmails Jobs Viewed 23% job notification 8% viewed directly 46% Jobs Shared 31% via network 15% via groups 31%
- 37. 5 Tips
- 38. Clear goals Data Acquisition Plan Dedicated resources Test and learn Over-communicate 5 Tips
- 40. Laurence Ravat Innovative HR Manager with International Experience. Recruiting and Managing Talent for the OECD Paris Area, France Current: OECD, International Energy Agency Previous: Médecins sand Frontières, Frost & Sullivan, Stanford University Education: Stanford Universi fr.linkedin.com/in/lravat connexions Laurence Bret Stern Data-Driven and Predictable Marketing London, United Kingdom Current: LinkedIn Previous: Silentale, AOL, Orange Education: Université Paris Dauphine 500+ 500+ uk.linkedin.com/in/laurencebret/ connexions