Enhance your InMail messaging and make data-driven decisions to tap into the mobile talent pool by clicking through this presentation from Talent Connect Vegas 2013. Hear how one InMail can make in impact: http://linkd.in/GIsubO Learn more about LinkedIn Talent Solutions: http://linkd.in/1bgERGj Follow the LinkedIn company page: http://linkd.in/1f39JyH Tweet with us: http://bit.ly/HireOnLinkedIn

1. InMail on the Move:
Attracting the Mobile Workforce
Joe Rocha
Recruitment Product Consultant
Lauren Sands
Recruitment Product Consultant

2. Agenda
 Why Mobile? Why Now?
 LinkedIn Mobile Statistics
 Creating a Mobile Brand for Yourself
 Enhancing your LinkedIn Mobile Message
 Mobile Jobs
 Mobile Recruiting Best Practices
 Q&A
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3. Why Mobile? Why Now?

4. Mobile is No Longer the Future
>
 Mobile devices now outnumber PCs
 70% job seekers search for jobs on their mobile devices*
 30% apply for jobs on their mobile device*
 86% of job seekers would apply for jobs on their mobile device if there was
an easy way*
 50% of their workforce will be made up of Millennials by 2018*
*Source: Simply Hired
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5. Why Job Seekers Like Mobile
 Privacy
 Being able to search for a job
anytime/anywhere
 Speed of response
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6. What Features do Mobile Job Seekers Want?
Jobs
Application
Status
Share
Information
with Friends
Alerts
Seek
Advice and
References
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7. LinkedIn Mobile Statistics

8. Optimize for Mobile
30% of unique visiting members came to
LinkedIn through mobile aps in Q2 2013
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9. What’s New?
Members Can Now Apply to Jobs on Mobile
20% of job clickers are uniquely on mobile
Previous Experience
xyzCo
XYZ Co
XYC Co
Mountain View, CA
New Experience
xyzCo
XYZ Co
Mountain View, CA
#intalent

10. LinkedIn on Mobile
Nearly 30% of job views come from mobile devices
Average of 33% unique visiting members come
through mobile apps, versus 21% a year ago
Support 15 total languages on iPhone and Android
26 people searches every second
90 profiles viewed every second
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11. Creating a Mobile Brand For Yourself

12. Optimize Your Profile for Mobile
 Ensure you have the most current
version of the LinkedIn app on your
mobile device
 Ensure your profile is 100%
complete
 Add your cell phone number in your
profile
 Add your IM to your profile
 Get endorsements and
recommendations
 Ensure you have a link to your ATS
or career page
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13. Enhancing your LinkedIn Mobile Message

14. 5 Tips for Effective Mobile InMailing
1. Determine if you're sending to a wireless device
2. Keep message under 250 characters
3. Don't overabrvt.
4. Write a strong subject line
5. Skip the lengthy signature line
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15. Example of an Effective Mobile InMail
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16. Powerful Analytics
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17. Mobile Jobs

18. New Process For Jobs that
Collect Applications in Recruiter
Start the
application
xyzCo
XYZ Co
Mountain View, CA
Apply with profile
Confirm contact
information
Send application
xyzCo
XYZ Co
Mountain View, CA
For jobs that collect applications outside of Recruiter, applicants will now be able to apply on
company websites via mobile
#intalent

19. Mobile Recruiting Best Practices

20. Be Aware of your Mobile Surroundings
 Know what your website looks like on a mobile phone
 Offer up your cell phone number and encourage the candidates you are working with to text you
 If you have the option, keep your job responses on the LinkedIn platform
 Keep you InMails short and sweet
 Establish a presence on key social networks which job seekers are likely to turn to when using
mobile devices (30/30/30 rule)
 Think about developing a mobile app (PepsiCo) or a mobile-enabled career site (Rolls-Royce)
 Think of integrating QR codes that will bring people to your jobs portal
#intalent