The document discusses strategies for effective recruiting, including segmenting candidates and implementing a 40/40/20 sourcing plan. It recommends creating a sourcing strategy based on a candidate's persona and using Boolean searches on LinkedIn Recruiter to find terms related to achievements, diversity, and experience level. The document also suggests mapping a candidate's 360-degree network to find referrals and carefully crafting outreach to potential candidates by telling stories and emphasizing learning over just the job.

1. Recruiting Master Class
Lou Adler &

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Recruit at the Top of the Funneltm
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©2015 All Rights Reserved
The Adler Group, Inc.
Max QoH Metrics
Candidates/Hire
Sourcing Mix
1st Contact Yield

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How do you find your best people?

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Segment your candidates &
implement a 40/40/20 sourcing plan
5%
25%
50%
20%
40/40/20
Sourcing
Plan

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Create a sourcing strategy based on the
candidate’s persona

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Be very clever at Boolean
using LinkedIn Recruiter
Sourcing
3ps
&
tricks
Add
“Achiever”
terms
to
your
search
strings
ü Engineers:
patents,
whitepaper,
speaker
ü Sales:
club,
rookie,
100%,
quota
ü Team:
coach,
mentor,
advisor,
tutor,
leader
ü All:
work-­‐study,
fellowship,
speaker,
board,
promoted,
led
Diversity
Terms
ü Level
(use
NOT
to
eliminate
posiGons
you
don’t
want)
ü Gender
(pronouns
in
recommendaGons)
ü Race
(add
HBCU
names,
groups,
clubs)

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How to be clever at Boolean

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How to be clever at Boolean

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How to be clever at Boolean

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Do 3D dynamic 360° networking
Mentors
Mentees
Co-­‐workers
Advisors
Consultants
Vendors
Customers
LinkedIn
Groups
Nodes
Project
Managers
Project
Team
Members
Who
knows
my
candidate?

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How to network for pre-qualified warm referrals

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Create an out-of-the-box 360° network map
NaGonal
Sales
Manager
SoSware
Developer
Irish
Primary
Teachers
Financial
Analyst
_________________

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Once you get the referral,
craft your candidate outreach carefully
Tell Stories
Capture the
Intrinsic
Motivator
Emphasize
the Doing,
Learning &
Becoming
Sell the
Discussion,
Not the Job!

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Next steps: Practice 40/40/20 sourcing &
out-of-the-box Boolean
1. Understand your ideal candidate
2. Who knows your candidate?
3. Implement a 40/40/20 sourcing plan
4. LinkedIn is a dynamic network not just a database of names
5. Tell stories in your postings/InMails
6. Sell the discussion, not the job
7. Become Performance-based Hiring Certified
info@louadlergroup.com
Sign up for the Master Class:
http://linkd.in/1AyDyDP