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Make Better Talent Decisions with Data and Insights 
Nick Carroll 
Senior Insights Analyst 
LinkedIn 
#connectinsg
Insights team mission 
To create research & data-driven insights 
to power the world’s most effective sales & marketing 
Big Data 
Implementation
If you can’t measure it, you can’t manage it
15% 
SE Asian acquisition leaders that believe their organisation utilises data well when hiring
Self-serve analytics
Self-serve analytics
Self-serve analytics
Talent Brand Index 
Reach 
employee profile viewers 
employee connections 
Engagement 
company page viewers 
company followers 
job views and applies 
Engagement 
Reach 
= 30% 
46% 
37% 
35% 
30% 
25% 
20% 
0% 
15% 
30% 
45% 
Peer A 
Peer B 
Peer C 
Company X 
Peer D 
Peer E 
0% 
15% 
30% 
45%
Putting this into action
New hires made from Nov 2011 – Oct 2012. Based on a 12 month retention period. 
Custom Analysis: Recruiter has significant impact on retention rate 
0% 
20% 
40% 
60% 
80% 
100% 
New-hire Staff Retention Rate 
Peerset Company X 
Recruiter Impacted New Hires 
Non-Recruiter Impacted New Hires
What factors are important when looking for a new job? 
0% 
10% 
20% 
30% 
40% 
A place I would be proud to work 
Strong career path 
Flexible Work Arrangements 
Industry 
Company X
Talent Pool Reports
Example talent pool report: Korean nationals 
300M+ Members on Linkedin 
1.7M Members 
- Korean Nationals 
OR 
- Speak Korean 
268k Members 
- 33-43 years old 
32k Members 
- Members with profile or group membership with relevant keywords* 
*keywords are: Packaging, Labels, Materials, Tape, Adhesive, Pressure-sensitive material, 
Durables, B2B, End-user engagement, Material science
Talent pool breakdown by geography 
North America: 12,268 
Asia: 14,790 
Oceania: 1,053 
South America: 215 
Africa: 152 
Europe: 3,463 
Middle East: 293
Published Talent Pool Reports
What’s next for Insights?
Create economic opportunity for every member of the global workforce 
Our Vision
THE ECONOMIC GRAPH
The Economic Graph 
Mapping every global connection between
Economic Graph: Australia talent migration 
India 
Sri Lanka 
China 
New Zealand 
United Kingdom 
members moved to Australia to start a new opportunity in 2013 
57,000 
1 
Java Development 
2 
Software QA & User Testing 
3 
SAP ERP Systems 
4 
C/C++ 
5 
.NET App Development 
United States 
United 
Kingdom 
Canada 
Malaysia 
Singapore 
members moved from Australia to start a new opportunity in 2013 
42,000 
1 
Drilling and Well Management 
2 
Computer Graphics & Animation 
3 
Social Media Marketing 
4 
Life Sciences 
5 
Perl/Python/Ruby
Simple profile updates can, in aggregate, speak volumes about the global economy 
STEM (science, technology, engineering, mathematics) talent migration 2013
Wrap up
Insights is helping companies make better talent decisions, easier 
Scale for the 95% 
Custom data analytics 
Economic Graph
©2014 LinkedIn Corporation. All Rights Reserved.

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Make Better Talent Decisions with Data and Insights | ConnectIn Singapore 2014

  • 1. Make Better Talent Decisions with Data and Insights Nick Carroll Senior Insights Analyst LinkedIn #connectinsg
  • 2.
  • 3.
  • 4. Insights team mission To create research & data-driven insights to power the world’s most effective sales & marketing Big Data Implementation
  • 5. If you can’t measure it, you can’t manage it
  • 6.
  • 7. 15% SE Asian acquisition leaders that believe their organisation utilises data well when hiring
  • 11. Talent Brand Index Reach employee profile viewers employee connections Engagement company page viewers company followers job views and applies Engagement Reach = 30% 46% 37% 35% 30% 25% 20% 0% 15% 30% 45% Peer A Peer B Peer C Company X Peer D Peer E 0% 15% 30% 45%
  • 13. New hires made from Nov 2011 – Oct 2012. Based on a 12 month retention period. Custom Analysis: Recruiter has significant impact on retention rate 0% 20% 40% 60% 80% 100% New-hire Staff Retention Rate Peerset Company X Recruiter Impacted New Hires Non-Recruiter Impacted New Hires
  • 14. What factors are important when looking for a new job? 0% 10% 20% 30% 40% A place I would be proud to work Strong career path Flexible Work Arrangements Industry Company X
  • 16. Example talent pool report: Korean nationals 300M+ Members on Linkedin 1.7M Members - Korean Nationals OR - Speak Korean 268k Members - 33-43 years old 32k Members - Members with profile or group membership with relevant keywords* *keywords are: Packaging, Labels, Materials, Tape, Adhesive, Pressure-sensitive material, Durables, B2B, End-user engagement, Material science
  • 17. Talent pool breakdown by geography North America: 12,268 Asia: 14,790 Oceania: 1,053 South America: 215 Africa: 152 Europe: 3,463 Middle East: 293
  • 18.
  • 20. What’s next for Insights?
  • 21. Create economic opportunity for every member of the global workforce Our Vision
  • 23. The Economic Graph Mapping every global connection between
  • 24. Economic Graph: Australia talent migration India Sri Lanka China New Zealand United Kingdom members moved to Australia to start a new opportunity in 2013 57,000 1 Java Development 2 Software QA & User Testing 3 SAP ERP Systems 4 C/C++ 5 .NET App Development United States United Kingdom Canada Malaysia Singapore members moved from Australia to start a new opportunity in 2013 42,000 1 Drilling and Well Management 2 Computer Graphics & Animation 3 Social Media Marketing 4 Life Sciences 5 Perl/Python/Ruby
  • 25. Simple profile updates can, in aggregate, speak volumes about the global economy STEM (science, technology, engineering, mathematics) talent migration 2013
  • 27. Insights is helping companies make better talent decisions, easier Scale for the 95% Custom data analytics Economic Graph
  • 28. ©2014 LinkedIn Corporation. All Rights Reserved.