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12. Imagine you need to hire a
Marketing Manager
ü Lives in the Boston area
ü Has B2B experience
ü Familiar with SQL and Stata
13. You might run a search for:
Boston B2B marketer with SQL
and Stata experience
But you’ll only get 5 results
14. What if you for expand your
search outside the Boston area?
15. What if you for expand your
search outside the Boston area?
Now, you’ll get 160 results
16. What if you for expand your
search outside the Boston area?
Now, you’ll get 160 results
That’s 30x more candidates!
17. What if you expand your search to
“adaptable hires” who have
experience, but not in SQL and Stata?
18. What if you expand your search to
“adaptable hires” who have
experience, but not in SQL and Stata?
Now, you’ll get 630 results
19. What if you expand your search to
“adaptable hires” who have
experience, but not in SQL and Stata?
Now, you’ll get 630 results
That’s 125x more candidates!
21. In fact, 37%
of small to
medium-sized
businesses have
considered
“adaptable hires”
And 8 in 10 small businesses are glad they hired adaptable hires
27. Boolean searches support the following:
AND, OR, NOT, ( ), “”
Check this out for a more explanation on Boolean:
http://lnkd.in/boolean
28. Let’s imagine we’re planning the
perfect vacation getaway
And we care about ocean views, nightlife, and great food
OCEAN
VIEW
NIGHT-
LIFE
GREAT
FOOD
29. If we search “Ocean view” AND “Nightlife”
GREAT
FOOD
OCEAN
VIEW
NIGHT-
LIFE
30. If we search “Ocean view” AND “Nightlife”
We’ll get results like Los Angeles and Miami,
Where we can get both ocean views and nightlife.
31. If we search “Ocean view” NOT “Nightlife”
GREAT
FOOD
OCEAN
VIEW
NIGHT-
LIFE
32. If we search “Ocean view” NOT “Nightlife”
We’ll get results like Big Sur, CA and the Oregon Coast
where we can get ocean views but not nightlife.
33. If we search “Ocean view” OR “Nightlife”
GREAT
FOOD
OCEAN
VIEW
NIGHT-
LIFE
34. If we search “Ocean view” OR “Nightlife”
We’ll get results like Las Vegas and the Oregon Coast
where we can get either ocean views or nightlife.
35. If we search
“Ocean View” AND (“Nightlife” OR “Great Food)
GREAT
FOOD
OCEAN
VIEW
NIGHT-
LIFE
36. If we search
“Ocean View” AND (“Nightlife” OR “Great Food)
We’ll get results like Nice and Miami
where we can get either nightlife or great good,
and definitely ocean views.