Shell shares insights and data from their employer brand transformation. Learn how they leverage the people, inspiration and innovation at the heart of their organisation to tell their story. Continue your talent acquisition transformation at Talent Connect 365: http://linkd.in/1z8YEaf

1. SHELL INDEMAND: GAME-CHANGING STRATEGIES TO
BECOMING AN EMPLOYER OF CHOICE
THE SHELL RECRUITMENT JOURNEY

2. 2
DEFINITIONS AND CAUTIONARY
NOTE
The companies in which Royal Dutch Shell plc directly and indirectly owns investments are separate entities. In this presentation “Shell”,
“Shell group” and “Royal Dutch Shell” are sometimes used for convenience where references are made to Royal Dutch Shell plc and its
subsidiaries in general. Likewise, the words “we”, “us” and “our” are also used to refer to subsidiaries in general or to those who work
for them. These expressions are also used where no useful purpose is served by identifying the particular company or companies.
‘‘Subsidiaries’’, “Shell subsidiaries” and “Shell companies” as used in this presentation refer to companies over which Royal Dutch Shell
plc either directly or indirectly has control. Companies over which Shell has joint control are generally referred to “joint ventures” and
companies over which Shell has significant influence but neither control nor joint control are referred to as “associates”. In this
presentation, joint ventures and associates may also be referred to as “equity-accounted investments”. The term “Shell interest” is used
for convenience to indicate the direct and/or indirect (for example, through our 23% shareholding in Woodside Petroleum Ltd.)
ownership interest held by Shell in a venture, partnership or company, after exclusion of all third-party interest.
This presentation contains forward-looking statements concerning the financial condition, results of operations and businesses of Royal
Dutch Shell. All statements other than statements of historical fact are, or may be deemed to be, forward-looking statements. Forward-looking
statements are statements of future expectations that are based on management’s current expectations and assumptions and
involve known and unknown risks and uncertainties that could cause actual results, performance or events to differ materially from those
expressed or implied in these statements. Forward-looking statements include, among other things, statements concerning the potential
exposure of Royal Dutch Shell to market risks and statements expressing management’s expectations, beliefs, estimates, forecasts,
projections and assumptions. These forward-looking statements are identified by their use of terms and phrases such as ‘‘anticipate’’,
‘‘believe’’, ‘‘could’’, ‘‘estimate’’, ‘‘expect’’, ‘‘goals’’, ‘‘intend’’, ‘‘may’’, ‘‘objectives’’, ‘‘outlook’’, ‘‘plan’’, ‘‘probably’’, ‘‘project’’,
‘‘risks’’, “schedule”, ‘‘seek’’, ‘‘should’’, ‘‘target’’, ‘‘will’’ and similar terms and phrases. There are a number of factors that could affect
the future operations of Royal Dutch Shell and could cause those results to differ materially from those expressed in the forward-looking
statements included in this presentation, including (without limitation): (a) price fluctuations in crude oil and natural gas; (b) changes in
demand for Shell’s products; (c) currency fluctuations; (d) drilling and production results; (e) reserves estimates; (f) loss of market share
and industry competition; (g) environmental and physical risks; (h) risks associated with the identification of suitable potential acquisition
properties and targets, and successful negotiation and completion of such transactions; (i) the risk of doing business in developing
countries and countries subject to international sanctions; (j) legislative, fiscal and regulatory developments including regulatory
measures addressing climate change; (k) economic and financial market conditions in various countries and regions; (l) political risks,
including the risks of expropriation and renegotiation of the terms of contracts with governmental entities, delays or advancements in the
approval of projects and delays in the reimbursement for shared costs; and (m) changes in trading conditions. All forward-looking
statements contained in this presentation are expressly qualified in their entirety by the cautionary statements contained or referred to in
this section. Readers should not place undue reliance on forward-looking statements. Additional risk factors that may affect future results
are contained in Royal Dutch Shell’s 20-F for the year ended December 31, 2013 (available at www.shell.com/investor and
www.sec.gov ). These risk factors also expressly qualify all forward looking statements contained in this presentation and should be
considered by the reader. Each forward-looking statement speaks only as of the date of this presentation, 12 November 2014. Neither
Royal Dutch Shell plc nor any of its subsidiaries undertake any obligation to publicly update or revise any forward-looking statement as a
result of new information, future events or other information. In light of these risks, results could differ materially from those stated,
implied or inferred from the forward-looking statements contained in this presentation. We may have used certain terms, such as
resources, in this presentation that United States Securities and Exchange Commission (SEC) strictly prohibits us from including in our
filings with the SEC. U.S. Investors are urged to consider closely the disclosure in our Form 20-F, File No 1-32575, available on the SEC
website www.sec.gov. You can also obtain these forms from the SEC by calling 1-800-SEC-0330.

3. AN EXCITING TIME
TO BE IN ENERGY
OUR JOURNEY OF
TRANSFORMATION
OUR LEARNINGS
TODAY’S PRESENTATION

4. NOW IS A VERY EXCITING TIME TO "
JOIN AN ENERGY COMPANY
The growing realisation that key resources, Energy, Water and
Food are interconnected

5. THE NEW ENERGY FUTURE BY 2050
Rising energy demand, supply pressure, climate
change
Approx. 9 billion
people "
(2 billion more
than today) 75%
living in cities
Approx. 2 billion
vehicles "
(1 billion at "
the moment)
Energy demand
could double
from its level "
in 2000..
..while CO2
emissions must
be significantly
reduced to avoid
serious climate
change
The need to
probably
become twice as
efficient, using
half
the energy to
produce each
dollar of wealth
The aim to
produce approx."
3 times more
energy from
renewable
sources
It is hoped that
many millions of
people will rise
out of energy
poverty; with
higher living
standards,
energy use rises
The World expects:

6. 70+ countries
where we operate in
92,000 talented
people employed
worldwide
$304 million spent
on training and
development of
employees
SHELL AT A GLANCE
ENERGY PRODUCTION & DISTRIBUTION
52% natural gas
production
INNOVATION
$1.4 billion"
spent on R&D
Over "
15,000 patents
Top10 ‘Most
Admired ‘Companies "
in Innovation –
Fortune
2% our share "
of the world’s oil
production
3% our share "
of the world’s gas
production
9 billion litres of
biofuels distributed
$865 million Quest
Carbon Capture and
Storage (CCS)
Portfolio of
Alternative
Energies

7. INNOVATION, SCIENCE & TECHNOLOGY "
AT THE CORE OF OUR BUSINESS
PROJECTS
Unique innovations have
allowed us to develop
groundbreaking projects like
our floating LNG facility and
our Gas-to-Liquids
technology.
PRODUCTS
Differentiation, performance "
and innovation in fuels, lubricants,
chemicals and other products.
From developing cleaner and
more efficient fuels to GTL
Kerosene for aviation.
RETAIL & OPERATIONS
Bringing innovation to over "
43,000 retail stations, millions of
customers and partners
everyday.
Selling transport fuel to some "
10 million retail customers.

8. ATHABASCA OIL SANDS
PROJECT
PORT ARTHUR REFINERY
QATARGAS 4
PEARL GTL
SAKHALIN II
PERDIDO
PARQUE DAS CONCHAS
(BC-10)
SHELL EASTERN "
PETROCHEMICALS COMPLEX
PRELUDE
GUMUSUT
QUEST FOR TALENT

9. REASONS TO CHANGE
! Improve brand perception & differentiation
! Improve quality of hires
! Improve candidate experience
! Build pipelines and convert passive candidates
! Increase agility and cost effectiveness
! Future-proof Shell Recruitment

10. OUR JOURNEY OF "
TRANSFORMATION
! Driving Recruitment Excellence
! Bringing our Employer Brand to life
! Engaging with our Audience
! Impact on Recruitment

11. DRIVING RECRUITMENT EXCELLENCE
GLOBAL BENCHMARK
CANDIDATE EXPERIENCE
BUSINESS INVOLVEMENT
TALENT
ACQUISITION
SYSTEM
BRAND & EMPLOYEE
VALUE PROPOSITION
ASSESSMENT
REFRESH
RESOURCE "
FORECASTING
EMBRACE
TECHNOLOGY
TARGETED
UNIVERSITIES
RECRUITING
EXCELLENCE
“RECRUITMENT QUALITY INITIATIVE”

12. OUR JOURNEY OF "
TRANSFORMATION
! Driving Recruitment Excellence
! Bringing our Employer Brand to life
! Engaging with our Audience
! Impact on Recruitment

13. WHAT DO PEOPLE THINK ABOUT LIFE AT SHELL?
Words candidates used to describe Shell
Words employees used to describe Shell
Source: Shell’s candidate and employee research

14. WE NOW HAVE A GLOBAL INSIGHT-DRIVEN RECRUITMENT EVP
4 dimensions to our Employee Value Proposition
TOGETHER
DISCOVER & PROPEL
IMPACT
CONNECTED

15. EMPLOYER BRAND CREATIVE EVOLUTION

16. BRINGING OUR EMPLOYER BRAND TO LIFE

17. BE CREATIVE IN USING THE ASSETS AVAILABLE
Motorsport
Sponsorships "
& Partnerships

18. WHAT IF AN ENERGY COMPANY COULD BE ‘COOL’ FOR STUDENTS?

19. GENERATING IDEAS AND INSPIRATION
Together we can
#MAKETHEFUTURE

20. OUR JOURNEY OF "
TRANSFORMATION
! Driving Recruitment Excellence
! Bringing our Employer Brand to life
! Engaging with our Audience
! Impact on Recruitment

21. SHARING OUR STORY – CONTENT AND CHANNELS PARTNERSHIP
CONTENT
LinkedIn &
Channels
Shell Talent Community
(Relationship-centric recruitment)
Advertising & Print
“CONTENT IS KING, BUT DISTRIBUTION IS QUEEN AND SHE WEARS THE
PANTS”
Jonathan Perelman
Shell.com/careers
(website)
Events/Webinars

22. A FRAMEWORK FOR CONTENT DISTRIBUTION
INFORM
Help potential candidates to
understand Shell better, and
how they can develop their
career with Shell
Show that they have the same
values and purpose as Shell
ACT
Encourage talented
candidates to express an
interest or apply to Shell
BELONG
Make them feel part of Shell
from the moment they take
action
INSPIRE
Excite and inspire about the
innovative work Shell does
and the opportunities this
provides for potential
candidates
OBJECTIV
E

23. 1,200,000+ Followers
#1 InDemand Employer in "
the Energy sector globally; "
12th most InDemand
employer; 85% of Shell
employees active
Followers of the Shell Page on LinkedIn100k to 1 million in 2 years!
167,070
September 2012
1 Million
26 June 2014
GROWING OUR FOLLOWER BASE
5,200,000+ Followers/Likes
#1 in energy sector by "
5 times; >500 million "
users reached
200,000+ Followers
#1 in energy sector; "
100% organic growth
500,000+ Followers
Across 17 Twitter "
Handles 200k@Shell; "
~40k Shell_Careers

24. 1,952,072 IMPRESSIONS
ENGAGING FOLLOWERS WITH INSPIRING CONTENT
700,344 IMPRESSIONS
537,943 IMPRESSIONS
3,526,872 IMPRESSIONS
2,780,857 IMPRESSIONS

25. OTHERS TELLING OUR STORY…
9% Engagement rate
8% Followers engaged

26. ENGAGEMENT HAS TO BE EARNED
BECAUSE PEOPLE BELIEVE AND TRUST
PEOPLE MORE THAN BRANDS AND WE"
WANT TO GIVE OUR PEOPLE A VOICE

27. EMPLOYEES ARE OUR BEST AMBASSADORS
SOCIAL AMBASSADOR PROGRAMME
CAMPUS AMBASSADOR PROGRAMME
MENTORS &
REVIEWERS
EMPLOYEE REFERRAL PROGRAMME
KNOW
LIKE
SHARE
PARTICIPATE
INTERVIEWERS & "
ASSESSORS

28. OUR JOURNEY OF "
TRANSFORMATION
! Driving Recruitment Excellence
! Bringing our Employer Brand to life
! Engaging with our Audience
! Impact on Recruitment

29. IMPACT ON RECRUITMENT
1. Employer Brand has become stronger
2. Improved Candidate Experience
3. Improved Quality of hires
4. Proactive talent pool building with Shell Talent Community
5. Engaged assessor and interviewer pool
6. Involved employees. Employee Referral Programme a "
top performing channel
7. Reduced average cycle time from application to hire
8. Decreased recruitment search agency spend
9. Excellent reporting capabilities and management
intelligence
Copyright of Shell

30. KEY TAKE-AWAYS
! Focus on enhancing overall quality
! Build a strong Employee Value
Proposition and Brand Strategy
! Create inspiring content and distribute it
through relevant channels
! Empower employees to share their story
! Monitor progress and keep evolving