LinkedIn Career Pages is a powerful tool to strengthen your employer brand, engage candidates, build awareness and brand at scale. More info on LinkedIn Career Pages: http://bit.ly/1Yf29qm Editing your LinkedIn Career Page: http://bit.ly/25MB0k5

1. talent.linkedin.com | 1
The Power of LinkedIn Career Pages
June 7, 2016

2. Speakers

3. Agenda
Use Content to Amplify your Employer Brand
5 Steps to Rock your Career Page
Best in Class Examples
Shutterfly’s Story
Q & A

4. 5 Steps to Rock your Career Page

5. Step 1 – Introduce your Employee Value Proposition

6. Employee Value Proposition (EVP) Do’s and Don’ts
Do:
• Articulate it quickly and clearly
(You don’t get a second chance
to make a first impression)
• Use consistent language and
images
• Bring the value to life with
examples, testimonials and an
authentic voice
• Differentiate for each unique job
function, if applicable
Don’t:
• Be vague
• Be completely removed from
your company brand
• Mistake your perks for your
culture

7. Step 2 – Use Video to bring your story to life

8. 5 Great Employer Brand Videos
1. This is Zendesk.
2. We are Starbucks.
3. Welcome to Opentable.
4. Working at Kimberly-Clark.
5. We are Sephora.

9. Step 3 – Let your Employees reinforce the Story

10. Step 4 – Drive traffic to your Career Page
GoPro is Hiring.
We’re looking for adventurous
software engineers

11. Step 5 – Engage Candidates through Social Media

12. Why do Followers Matter?
Long-term
relationships
Engaged talent
pool
64%
of followers would follow
companies “indefinitely”
61%
of members are more likely to
share information as a result
of following a company
79%
of members are interested in
updates on job opportunities
from companies they follow
Brand evangelists

13. Use Content to Promote your Employer Brand
Engage your Follower Base

14. Share Employer Brand Content with your Followers
Add your Content Here
Content appears in the News Feed of your Followers

15. Employer Brand Content Examples

16. Employer Brand Content Examples

17. Employer Brand Content Examples

18. Employer Brand Content Examples

19. Employer Brand Content Examples

20. Employer Brand Content Examples

21. Employer Brand Content Examples

22. When creating content keep these tips in mind
Be conversational
Keep it short – think mobile
Be visual – images and video
Give value with tips and advice
Include a call to action

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24. Bringing Our Brand to Life
1. Our company
2. Our unique story
3. Our employer brand

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OUR COMPANY

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Who We Are: Shutterfly, Inc. is the leading digital retailer and manufacturer
of high-quality personalized photo products and services, offered
through a family of six main lifestyle brands.
Established: April 1999
2015 Revenue: $1 billion+
2015 Customers: 10 million happy people
Headquarters: Redwood City, CA
©
Our Company: Quick Facts

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OUR STORY

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OUR EMPLOYER BRAND

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Memories Every Day
Create yours. Inspire others.

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Branding Everywhere
Internal Employer Branding:
Engagement & Retention
External Employer Branding:
Recruitment & Attraction
Employee events
Employee programs
Workplace décor/design
Internal communications
Intranet
New hire orientation
Engagement survey
Intern program
Career events
University recruiting
Recruitment marketing
Candidate experience
Social media
Careers/corp website

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Life@Shutterfly

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Tech Recruiting Challenge

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Shutterfly, Inc. LinkedIn Careers Pages

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Shutterfly, Inc. LinkedIn Careers Pages

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Shutterfly, Inc. LinkedIn Careers Pages

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Shutterfly, Inc. LinkedIn Careers Pages

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Learn More!
www.linkedin.com/company/shutterfly
@ShutterflyLife
Fb.com/lifeatshutterfly/
@ShutterflyLife
Shutterfly Life
www.shutterflyinc.com

47. Q & A
Any Questions?
More info on LinkedIn Career Pages:
http://linkd.in/17c1WNO
Editing your LinkedIn Career Page:
http://linkd.in/1ET6wNK
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