See the supply and demand for digital and online marketers across the UK. Talent Pool Insights are gathered from LinkedIn's 313M+ members worldwide. We define talent pool audiences based on the skills and occupations listed on member profiles. See all Talent Pool Reports: http://lnkd.in/TalentDemand Learn more about LinkedIn Talent Solutions: http://linkd.in/1bgERGj Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg Follow the LinkedIn company page: http://linkd.in/1f39JyH Tweet with us: http://bit.ly/HireOnLinkedIn

1. Talent Solutions
Talent Pool Report
Professionals with Digital And Online Marketing
skills
United Kingdom (October 2014)
Talent Pool Overview
39.6K
Professionals in talent pool on LinkedIn
3.5K
Graduates joined talent pool (past 3 years)
66%
Are managers or above
26%
Changed jobs over the past year
(Compared to 9% in the United Kingdom overall)
Methodology
Talent Pool insights are gathered from LinkedIn's
313M+ members worldwide. We define talent pool
audiences based on the skills and occupations listed
on member profiles.
Competition for talent is defined by the frequency
with which members are contacted by professional
recruiters on LinkedIn. Higher competition for talent
indicates that the average professional in a region is
interacting with recruiters more frequently than their
peers in other regions.
You can use these insights to find untapped pools of
talent by focusing on regions with a high volume of
professionals and low competition.
Talent Supply & Demand by Region
Metro Area
# of
Professionals
Competition
for talent
London, UK 16.6K High
Manchester, UK 1.3K Moderate
Brighton, UK <1K Low
Reading, UK <1K High
Leeds, UK <1K Moderate
Birmingham, UK <1K Low
Bristol, UK <1K Low
Guildford, UK <1K Moderate
Edinburgh, UK <1K Low
Twickenham, UK <1K High
Kingston upon Thames, UK <1K High
Glasgow, UK <1K Low
*Size of bubble indicates the total # of LI professionals in region. Color indicates competition
level for talent. Green: Low competition, Grey: Moderate competition, Red: High competition

2. Talent Pool Report
Professionals with Digital And Online Marketing skills
United Kingdom (October 2014)
Top Schools Attended
1. Chartered Institute of Marketing (GB)
2. The Manchester Metropolitan University (GB)
3. University of Leeds (GB)
4. Bournemouth University (GB)
5. The University of Manchester (GB)
Top Fields Studied
1. Marketing
2. Business
3. Media
4. Economics
5. Computer science
What this Talent Pool Wants in a Job
Excellent compensation 57%
Work/life balance 53%
Culture fit 47%
Challenging work 44%
Impact 39%
Career path 37%
Long-term vision 33%
Pride in company 31%
% indicates how important the attribute is to professionals in this talent pool
Source: 2014 survey of 330K+ total LinkedIn members, in which respondents were asked to
identify the 5 most important attributes when considering a job opportunity. At least 50 members
in this talent pool took the survey.
How can you connect with this talent pool?
1. Leverage Your Employees' Networks
The #1 activity on LinkedIn is viewing other members' profiles. You can use LinkedIn's Work With Us ads to connect with priority talent
whenever they visit your employees' profile pages.
2. Engage in Conversation through Status Updates
Updates to your followers can be targeted (i.e. by function, by geography) to send relevant, timely updates to your priority talent pools.
You can reach beyond your follower base using Sponsored Updates.
3. Tell a Relevant Talent Brand Story
Share why your company is unique and use LinkedIn's talent driver data to better understand what this talent pool cares most about.
Premium career pages allow for segment-specific targeting to ensure priority talent sees the content most relevant to them.
4. Measure and Track Your Progress
Talk to your LinkedIn rep to measure the strength of your Talent Brand with this talent pool and to learn how you stack up against your
competition.
Additional Talent Pool Reports: lnkd.in/TalentDemand Learn more about LinkedIn Talent Solutions: talent.linkedin.com