Candidates are spending more time looking for jobs on their mobile devices, but most employers aren’t capitalizing on this trend. In this presentation, LinkedIn's Vaibhav Goel and Sachit Kamat show you how the mobile environment impacts job postings and what you need to be successful with mobile job seekers. Subscribe to our blog: http://linkd.in/18yp4Cg Follow our LinkedIn company page: http://linkd.in/1f39JyH Tweet with us: http://bit.ly/HireOnLinkedIn

1. Winning Talent on Mobile with LinkedIn
Sachit Kamat
Senior Product Manager
Vaibhav Goel
Associate Product Manager

3. Placeholder: Funny Graphic

4. Every day we are moving closer to
having almost as many mobile cellular
subscriptions as people on earth.”
– Brahima Sanou, The United Nations

5. Mobile Jobs Engagement is Exploding
% Job Views from Mobile Devices
60%
35%
30%
50%
25%
40%
20%
30%
15%
20%
10%
10%
5%
0%
Oct '10
Oct '10
Oct '11 '11 Oct '12 Oct '12 '13
Oct
Oct
Oct '13
Oct '14*

6. Most employers are not prepared
%
20
%
<1
Of employers offer a
mobile optimized career
site for job seekers
of these employers allow
seekers to submit a mobile
optimized job application

7. Who is engaging with Mobile Jobs?
%
82
Of mobile job viewers
are passive candidates not
actively looking for a job
%
59
of these candidates don’t
search for jobs using a
desktop computer

8. I have stopped applying if their
technology isn’t up to par.
That alone tells you something about
the company’s priorities”
– Millennial Job Seeker

9. Typical Mobile Experience

10. Three Steps to Success with Mobile Jobs
3
2
1
Empower
your team
Re-think how candidates
respond
Optimizing Candidate Touch Points for Mobile

11. Optimizing Candidate Touch Points
1
Mobile Optimize your Career Site
2
Less is More: Use Concise Job Descriptions
3
Mobile Optimize Email Communication

12. Mobile Optimize Email
•
•
•
•
Short Sentences
Short Paragraphs
Eye catching subjects
Make every word count

13. %
45
Of emails LinkedIn sends
out are opened on a
mobile device

14. Re-think how candidates respond
1
Reduce data fields for mobile applications
2
Automate with tools that pre-fill candidate data
3
Allow candidates to “Raise their hand”

15. %
<1
Of your competition for talent
currently supports a mobile
application workflow

16. Empower your team
1
Transform your recruiting culture
2
Re-train your team on mobile best practices
3
Lobby your org and partners to support the cause

17. Text Messages: Engage your candidates

18. Day of Interview

19. How LinkedIn Can Help

20. Three Steps to Success with Mobile Jobs
Empower
your team
Re-think how candidates
respond
Optimize Candidate Touch Points for Mobile

21. With LinkedIn, your brand comes mobile optimized

22. …where candidates can discover your open jobs

23. 10m
Company page views / month

24. We have mobile optimized your jobs..

25. .. added them to the homepage feed

26. 25m
mobile job views / month
30%
of total

27. Jobs also appear on your
employee profiles

28. 200m
mobile profile views / month

29. Jobs are now searchable on your phone

30. 5m
Mobile job searches / month

31. Three Steps to Success with Mobile Jobs
Empower
your team
Re-think how candidates
respond
Optimize Candidate Touch Points for Mobile

32. Candidates can apply to your jobs in 3 simple steps

33. 1. Attach their LinkedIn profile

34. 2. Confirm their contact information

35. 3. Submit!

36. 400k
Job applications / month

37. Three Steps to Success with Mobile Jobs
Empower
your team
Re-think how candidates
respond
Optimize Candidate Touch Points for Mobile

38. Join us for the keynote tomorrow!

39. How much does it cost?

42. Thank you!