1) Jill Larsen presented on Cisco's transformation of their talent acquisition process to create an improved experience that attracts top talent. 2) Cisco implemented a new talent brand strategy, optimized their careers website and applicant tracking system, and developed a "People Deal" to define Cisco's commitment to employees. 3) These changes resulted in stronger talent brand recognition for Cisco and improved hiring outcomes such as increased application rates and higher candidate engagement scores.

1. Jill Larsen
Cisco – SVP, HR & Talent Acquisition
LinkedIn Talent Connect Live
October 4, 2017
Creating an experience that secures top talent
Your Vibe Attracts Your Tribe

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Getting Our Vibe
Cisco’s TA Transformation Journey
Leveraging Our Tribe
Changing the Experience
Outcomes

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Cisco Today
Revenue
$48.0B
Employees
73,400
Cisco Countries
96
Cisco Customer
Experience Center

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Disruption

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Digital Disruption Will Reshape
Markets and Industries
*Disruption = Substantial change in
market share among incumbents
Market incumbents displaced
40%
Expected time to disruption*
3 years
Companies actively responding
1 in 4 2.5
4.3
3.7
average
more
companies
at risk
fewer
companies
at risk
Oil & Gas
Pharmaceuticals
CPG & Manufacturing
Hospitality/Travel
Retail
Media & Entertainment
Telecommunications
Financial Services
Education
Healthcare
Technology Products
& Services
Utilities
Pharmaceuticals

6. Change
can
be messy

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Cisco’s Vibe Team
Diverse Representation:
Recruiters | Sourcers | Branding |
Operations | University | Executive Talent
12 Elite
Team Members
Global Next Gen
Leaders/High
Potentials

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Giving Employees A Voice

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14. My boss, the CHRO, embarrassed for me

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The Recruiter Experience
Execute Talent Strategy
Deep Organizational Knowledge
External Market Expertise & Tech Specialization
Influencing & Negotiation
Data Driven
Brand Ambassador

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Investments in Recruiter Capabilities
Talent Advisor
Leadership Academy
Advising with Influence
Consulting Capabilities
Builds Expert, Digital
Recruiting Skills
Industry Recognized
Black Belt Recruiting
Used by Oracle, Microsoft,
GSK, Johnson & Johnson,
Intel, and GE
75% Social Ninja Certified
Recruiters

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9,727
Seattle
16,092
Bay Area
4,557
Dallas 3,465
Atlanta
4,818
Boston
RTP
6,731
NYC
16,092
Austin
Understanding External Supply and Demand

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Understanding Hiring and Attrition Trends
DataCrunch
Acme Tech
SecureU
Digital Universe
Big Dog, Inc.
Big Dog, Inc.
SocialNet
ABC Inc.
Technology3
CloudCo
Global Talent Flows FY17 – Sales
Top 5 Hire
Sources
FY17
Top 5 Exit
Destinations
FY17Big Dog, Inc.
SocialNet
ABC Inc.
Technology3
CloudCo
DataCrunch
Acme Tech
SecureU
Digital Universe
Big Dog, Inc.

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9,727
Seattle
16,092
Bay Area
4,557
Dallas 3,465
Atlanta
4,818
Boston
RTP
6,731
NYC
16,092
Austin
Closing Critical Gaps

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Talent Hub
• Sourcing Practice
• Proactive Pipelining
• Centralized Hubs
• Low Cost Sites
• Dedicated
• Highest Number of Hires from
Grace Hopper, NSBE and SHPE Ever
291,000+
Cisco Relevant
Leads in CRM
91 countries
(Americas,
EMEAR, APJC)
Global Lists for Top Talent
Competitors
Sourcing Team
US | Romania | Vietnam | India

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Changing The Experience

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Our People Deal Was Created
Based On Feedback From
Our Employees.
What We ask
In Return
What We
Offer
Our People Deal
Our
People
Deal

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My Making a Difference
Be The Bridge . . .
to your cause
to your team and community
to global impact
My Team
Best Teams
Team Space
My Lasting Impression
Alumni Network
Listen, Appreciate, Respect
My Workplace
Workplace Environment
Workplace Amenities
Workplace Technology
My Technology
PC Refresh
My Cisco
Internal Tools
My Development
Individual and Team Learning
Talent Marketplace
One Cisco, Many Careers
My Leader
Selecting Motivated Leaders
Developing Leaders
Coaching Leaders
My Personal Experiences
Life’s Changing Moments
Life’s Challenging Moments
Life’s Milestone Moments
My Innovation
Innovate Everywhere Challenge
Innovation Hub
Tools, Training, and Innovation Spaces
My Rewards
Connected Recognition
Pay and Benefits
Perks
My First Impression
Interview
Offer
First Day
Our People Deal: What You Can Expect Of Us
Moments that Matter
Our People Deal

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My First Impressions
We will connect you with the people and technology
you need to engage in our incredible culture right away,
demonstrating that Cisco provides the opportunities you
need to succeed.
My Offer
My Interview
My First Day
Right from the start you will be inspired by our dedication
to providing an innovative and authentic experience that
demonstrates we are invested in you and your success.
As you begin your journey with Cisco, we want to amaze
you with our people and culture, and our belief that
together we can make a meaningful difference in the
world.
1

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Optimized Around
User Habits
Dynamic Content
Consistency Between
Career Site & ATS
Change The Way
People View Cisco
Be You, With Us.
Cisco Careers.

26. © 2017 Cisco and/or its affiliates. All rights reserved. Cisco ConfidentialEngage Candidates–Differentiated Experience

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Next Gen ATS
Mobile / Responsive
for use on any device
Greater visibility
throughout the process
Branded career portal
communicates through out
candidate process Careers
Website Social integration
Improved
Candidate Experience
Improved Hiring
Manager Experience
Improved
Employee Experience
Enhanced Data
& Reporting
Intuitive, visual dashboard
Self-service
Re-designed internal
career site
Ability to integrate with
My Development Space
Simple, personalized reports
Daily data feed to
HR Data Hub
Mobile/Responsive For
Use On Any Device
Greater Visibility
Throughout The
Process
Streamlined Tools
& Digitized
Recruiting Process
Smoother Interview
Scheduling And
Feedback

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Outcomes

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Cisco Talent Brand Momentum
Source: Cisco Talent Brand Social Media Reporting last 18 months
2k-26k
Follows
18-month growth
2x industry engagement
1200% 0k-19.8k
Industry
Engagement
Twitter
6Mminutes viewed
since launchCompletion
rate
65%
followers in the last
year, growth
is squarely in the
target audience area
Added
100k
3x
Instagram
Snapchat Facebook

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Talent Brand Impact
#28
2017
#26
2015
#22
2016
2017
Engagement
Strategy
Excellence
Best Employer Brand
Multiple Categories
Cisco Company Rating
3.4
3.6
3.7
3.9
20…
20…
20…
20…

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Great Place to Work
Ireland | Italy | Portugal | Spain
Top 20 Global Rankings
• Mexico (#2)
• Poland (#2)
• Singapore (#2)
• China (#4)
• Latin America (#4)
• Europe (#4)
• United Kingdom (#8)
• Costa Rica (#11)
• Peru (#14)
• Central America and
the Caribbean (#17)
• India (#20)
#1 Global Rankings
#3 Multinational Workplaces in EuropeCisco has been on Fortune’s 100
Best Companies to Work For List
for 20 Consecutive Years
Moved Up 15 Spots in 2017
to 67th Place
2017 Cisco Made Great Place
to Work’s First-Ever Legends List
Only 11 Other Companies
Can Claim the Title Legend

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Bring Your Dog to Work
Day Off on Your Birthday
Innovate Everywhere Challenge Best Teams
People Leader
Focus
Moments that Matter Listening Insights Innovative Workspaces
CSR Focus Pay Parity Team Space
Talent
Marketplace

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Candidate Engagement Measured with NPS
Net Promoter Score % Promoters % Detractors
Promoters Passives Detractors
0 1 2 3 4 5 6 7 8 9 10
NPS Score
64 53%Response Rate

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Transformation Costs

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Coming Soon

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These Are Not The Droids You Are Looking For…

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Gamification

38. Machine Learning

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Our People Deal
Where do we find
diverse top talent?
How do we attract more
diverse candidates?
How do we turn top diverse
candidates into
top employees?
Talent
Market
Tracker
Cisco Talent
Dashboard
(HR, VPs+)
SmartStart by Textio
Machine Learning
Talent Pool Mapping
SmartSelect
Interview Panels
Integrated Talent Process
The Multiplier Effect
Insights Innovations Action
Solutions Work Together to
Solve for Diverse Representation

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Talent Cloud

41. How’s your
vibe
going
to attract
your
tribe?

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Believe In
What’s Possible