The document discusses avoiding vague buzzwords in LinkedIn profiles. It provides a list of the top 10 most common buzzwords of 2016 such as "leadership", "passionate", and "successful". The document recommends standing out by showing experiences and results through examples rather than just stating buzzwords. It also suggests uploading projects, sharing views in posts and groups, and writing recommendations to demonstrate qualities like creativity and expertise in a more meaningful way.

1. Banish the Buzzwords
You wouldn’t talk like this in real life. Why talk like this in your profile?
#nobuzzwords

2. #nobuzzwords
Oh hey there, 2016.
You’re looking great.

3. #nobuzzwords
Another year of fresh starts
and new beginnings.

4. #nobuzzwords
With so many people updating
their LinkedIn profiles and opening
the door to new opportunities…
...perhaps you will too?

5. #nobuzzwords
But don’t blend in.
You may be “motivated, successful,
passionate, creative, dedicated,
dynamic and enthusiastic", but so is
everyone else.

6. #nobuzzwords
It’s time to banish the buzzwords
and stand out from the crowd.

7. #nobuzzwords
1. Leadership
2. Motivated
3. Creative
4. Passionate
5. Strategic
6. Successful
7. Driven
8. Organization
9. Dedicated
10. Extensive experience
The top 10 global buzzwords for 2016:

13. #nobuzzwords
How to banish the
buzzwords

14. #nobuzzwords
1. Stand out from the crowd
Your summary is the first thing people look at after your profile
picture. You may know you’re capable of demonstrating ‘leadership’
with a ‘great track record’ but too many buzzwords make it hard for
your profile to stand out. Use examples of your experience, focus on
how you’ve demonstrated leadership with specific examples and
highlight those great results with real numbers.

15. #nobuzzwords
2. A picture’s worth a thousand words
Instead of saying you’re ‘creative’, why not show people by
including presentations, design work and projects you take pride in?
Remember, you’ve only got five to ten seconds to impress.

16. #nobuzzwords
3. Share views and news
So you have ‘extensive experience and great communication skills’?
Tell the world by updating your status or publishing a post on
LinkedIn. By offering your opinions on industry matters, you’re
positioning yourself as a thought leader and sharing your
knowledge.

17. #nobuzzwords
4. Get to know people like you
If you want to show you are ‘motivated’ about succeeding in your
industry, join a group. Share your thoughts on news or articles to
show you care about the sector and widen your network. Members
who are active in groups get 15x more profile views than members
who don’t take part.

18. #nobuzzwords
5. Recommend a friend
If you think someone’s ‘exceptional’, why not say it? Spend time
writing meaningful recommendations and endorsing your
connections. Not only does this show you really know them, it also
means they are more likely to return the favour. A couple of
glowing recommendations are worth a hundred buzzwords.

19. Update your profile at linkedin.com
Join the conversation #nobuzzwords