Since opening up our publishing platform, we’ve seen some incredible posts written by our members. Inspired by these amazing pieces, we’ve put together a brief guide to help you make the most of publishing on LinkedIn. Here are some tips and tricks for writing stand-out posts, strengthening your professional reputation, and boosting your reach.
Write about what you know:
-Share your observations, impressions, and firsthand experience with your job, company, or industry.
-Write about your successes--or your failures and how you've learned from them.
-Or write about what inspires you to do what you do.
When in doubt, turn to the news:
Look at recent headlines to see if any recent topics relate to your expertise or interests.
Don't worry about waiting for the "perfect" draft--get your thoughts out there, then let the comments you get help craft your next big idea.
Draw readers in with a catchy headline:
Help your post get noticed by making sure the title really captures the message of your post. Avoid numbered lists, and if you're going to use a pun, make sure its more clever than clichéd.
Choose images that stand out:
A clear and compelling image gives people a reason to click--it's a window into your post. Tip: one of the best ways to find a good image is through Flickr's Creative Commons.
Remember: the best way to set yourself apart with your posts is to be authentic.
Above all else, be you and true to your voice. Try weaving in examples from your own experiences--personal anecdotes can go a long way toward capturing your audience’s attention.
What are you waiting for? Start writing here: https://www.linkedin.com/pulse/article/new
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Be known for what you know
Everything you need to know about
publishing posts on Linkedln
Linkedln is opening up our
publishing platform to our
members, giving you a powerful
new way to strengthen your
When you publish a post, it:
Becomes part of your profile.
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® Reaches the largest group of professionals
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Both sharing updates and publishing posts on
Linkedln will help you grow and engage your network.
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So how do you start?
We'll help you strengthen your reputation and grow your reach
with these tips on what to write, when to write, plus a few other
guidelines to get the most out of publishing on Linkedln.
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' Write about your successes
— or your failures and how
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you to do what you do.
Remember your audience
Linkedln has millions of executives, entrepreneurs, entry-level
workers and people about to retire. It's the working world in
one place. Be conversational, but keep the conversation
focused on the professional sphere. Write anything that:
- Helps people understand trends in your industry or the
- Gives context, advice, or news that helps people get
jobs, promotions, or a stronger personal brand.
- Enhances your reputation as an expert in your field.
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Look at recent headlines to see if any recent topics relate
to your own expertise or interests.
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Don't worry about waiting for the "perfect” draft — get
your thoughts out there, then let the comments you
get help craft your next big idea.
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Draw readers in with a catchy headline
Help your post get noticed by making sure the title really captures
the message of your post. Avoid numbered lists, and if you're
going to use a pun, make sure it's more clever than clichéd.
"If Maggie Gyllenhaal Can
Cry at Work, You Can Too"
"Apple Just Lost the Global - v
Smartphone War to Cioogle"
- Curt Prins
"Don Draper Wouldn't
Recognize 75% of What We Do"
- SQ Martin Sorrell
that stand out
A clear and compelling image
gives people a reason to click
- it's a window into your post.
- You can add a cover image
to introduce to your post,
plus embed images,
YouTube videos, and
S| ideShare presentations
to hook your readers.
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Finding the perfect image
One of the best ways to find a good image is through
search. Use Advanced
Search and check "Only search within Creative
Commons licensed content. ”
Be sure to give credit whenever you're quoting, citing other
sources, and using images. Use links and source lines liberally, and
always make sure you have the rights to the images you use.
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- Above all else, be you
and true to your voice.
Dustin Mcmssen, CAE, CME
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Grow your reach
Writing on Linkedln is a great way to tap into — and
grow — your network. Not only will your posts reach
your connections, you can also build a following.
Share to make sure your posts get read
The more you share across your social networks,
the bigger your audience and impact.
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How readers find and engage
with your posts
Your posts can:
@ Get shared with your connections and followers
through the news feed.
Q Attract new followers outside your network.
0 Get commented on, liked, and shared — which will
help more people see it.
Add a new element to your Linkedln profile by
appearing under Posts.
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Keep it a two-way conversation by replying to comments on your
posts. You'll build a relationship with your audience, and you might
make new connections—which can lead to new opportunities.
Want to start deeper conversations? Reply with an | nMail.
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Overcome blank-page syndrome with these strategies:
in Follow lnfluencers like Richard Branson, Meg Whitman,
and Deepak Chopra.
Join the Writing on Linkedln Group, where you
can interact with other members who are publishing
0 Follow Linkedln Pulse channels that match your
industry or interests.
Be known for what you know
Strengthen your reputation and grow your reach by
publishing your story on Linkedln.
To get started, go here or click the pencil icon in your status update box.