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LinkedIn Market Opportunity
April 2015
Market expansion through long-term investment
LinkedIn market opportunity
~$115B
Today2011 IPO
~$50B
Current addressable markets
LinkedIn market opportunity by business
~$15B
~$27B
~$30B
~$45B
~$115B
Talent solutions
Sales solutions
Learning & development
Marketing solutions
LinkedIn
SaaS based Consumer web based
Defining the social selling market
Sales solutions opportunity
4
$114m
~$8B+
~$15B
1
Visible pipeline on LI today
Go-to-market pipeline based on 350m
members, current product at current prices
Sales solutions business 2014
1 LinkedIn estimates
Global opportunity for sales solutions
Based on global sales professionals, current
product at current prices
1
Expanding visibility into global hiring
Talent solutions opportunity
5
$1.3B
~$12B
~$27B
2
Visible pipeline on LI today
Go-to-market pipeline based on 350m
members, current products at current prices
1 IDC & LinkedIn estimates | 2 LinkedIn estimates
Full-time hiring addressed by LI products
Talent solutions revenue 2014
1
Marketing to professionals
Marketing solutions opportunity
6
$455m
~$45B
Marketing solutions revenue 2014
1 Outsell research 2015, IDC & LinkedIn estimates
Global opportunity for marketing solutions
Combining relevant digital spend in B2B +
high consideration B2C addressable by LI
products
1
Advancing professional development & e-learning
Learning & development opportunity
7
$149m
~$30B
1
1 LinkedIn estimates & IDC
Global L&D opportunity relevant to current
lynda.com business
lynda.com stand-alone revenue 2014

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LinkedIn Market Opportunity

  • 2. Market expansion through long-term investment LinkedIn market opportunity ~$115B Today2011 IPO ~$50B
  • 3. Current addressable markets LinkedIn market opportunity by business ~$15B ~$27B ~$30B ~$45B ~$115B Talent solutions Sales solutions Learning & development Marketing solutions LinkedIn SaaS based Consumer web based
  • 4. Defining the social selling market Sales solutions opportunity 4 $114m ~$8B+ ~$15B 1 Visible pipeline on LI today Go-to-market pipeline based on 350m members, current product at current prices Sales solutions business 2014 1 LinkedIn estimates Global opportunity for sales solutions Based on global sales professionals, current product at current prices 1
  • 5. Expanding visibility into global hiring Talent solutions opportunity 5 $1.3B ~$12B ~$27B 2 Visible pipeline on LI today Go-to-market pipeline based on 350m members, current products at current prices 1 IDC & LinkedIn estimates | 2 LinkedIn estimates Full-time hiring addressed by LI products Talent solutions revenue 2014 1
  • 6. Marketing to professionals Marketing solutions opportunity 6 $455m ~$45B Marketing solutions revenue 2014 1 Outsell research 2015, IDC & LinkedIn estimates Global opportunity for marketing solutions Combining relevant digital spend in B2B + high consideration B2C addressable by LI products 1
  • 7. Advancing professional development & e-learning Learning & development opportunity 7 $149m ~$30B 1 1 LinkedIn estimates & IDC Global L&D opportunity relevant to current lynda.com business lynda.com stand-alone revenue 2014