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Networking on LinkedIn 101
Oliver Schinkten | March 2018

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Housekeeping
• Everyone on the line is muted
• Q&A session to follow — please type
questions in the Q&A box
• A recording of the webinar and slides will
be emailed to you
• Please take survey
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Today’s Host: Oliver Schinkten
Oliver Schinkten
Staff Instructor at LinkedIn
Oliver’s Courses:
- Learning LinkedIn
- Learning LinkedIn Recruiter
- LinkedIn for Students
- Digital Citizenship

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Today’s
agenda
• What is a network?
• Why network?
• Networking tips
• Q&A
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Free LinkedIn course available online
• Course name: Learning
LinkedIn
• Step-by-step “how-to”
guide for getting started
on LinkedIn

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Myths about LinkedIn

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1.LinkedIn is only for people who are
looking for jobs.

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2. The best time to create a LinkedIn
profile is when you need to look for a job.

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3. I don’t need a network.

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What is a network?

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“Networking is a deliberate activity to build, reinforce
and maintain relationships of trust with other people to
further your goals.”
- Andrew Hennigan
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Why network?

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People with a strong network get
up to 13x more job opportunities
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Benefits of a network
• Stay up-to-date & informed
• Questions & advice
• Feedback
• Collaborate
• Potential clients
• Job opportunities

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70% of people were hired at a
company where they had a
connection
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Benefits of a network
2nd degree
110,000
1st degree
645
3rd degree
4,000,000
• Adding connections
'unlocks' an exponential
number of people.
• “Friends of friends” that
you can be introduced
to, who may work at
companies and
industries you’re
interested in.

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Networking Tips

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Update your profile
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Identify and use keywords
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KEYWOR
DS

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Elaborate on work experience
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Form a networking strategy
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Identify who you want to connect with!
Build a solid foundation
- Friends & family
- Co-workers (current and former)
- Classmates (current and former)

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Connect with people that you know
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You need solid
foundational network to
- Increase your
credibility
- Increase your reach

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Use the Search bar to expand your network
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Once you have a solid base, you can reach out to others
- Similar field
- Similar position
- Alumni
- Work at a company you would like to work for
- Potential clients or collaborators

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Personalize connection requests
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Join LinkedIn Groups
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Join LinkedIn Groups
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Use the Newsfeed
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Consume and share info
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Stay
Active!
• Share content
• Create content
• Give feedback
• Join in on the conversations
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Feel free to reach out:
LinkedIn: linkedin.com/in/oliverschinkten
Twitter: @schink10
Free course: Learning LinkedIn

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Q&A