Tendências Macroeconômicas - LinkedIn FinanceConnect Brasil 2013
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Apresentação da Jill Schlesinger, Sr Business Analyst da CBS News, no LinkedIn FinanceConnect Brasil 2013.
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Tendências Macroeconômicas - LinkedIn FinanceConnect Brasil 2013
- 1. JillonMoney.com Jill Schlesinger Sr Business Analyst CBS News
- 2. JillonMoney.com Comparison of recent visitors to Brazil
- 3. Who I am § CBS News Business Analyst § Investment Advisor and CFP § Former Commodities Trader § SALESMAN!
- 4. JillonMoney.com Global Macro Outlook 2013 “We don’t have a sense of the final destination … Where we end, I really don’t have much of clue.” § IMF chief economist Olivier Blanchard 4/13 • Global growth = +3.1% • US = +1.7% • Brazil = +2.5 • China = +7.8% • Japan = +1.6% • Eurozone = -0.6% • Emerging and Developing = +5%
- 5. JillonMoney.com US Recovery: Mais ou menos
- 7. JillonMoney.com US Recovery Measures used by the NBER business cycle dating committee: • GDP: returned to the pre-recession peak in Q4 2011 • Jobs: 2% below pre-recession peak • Industrial Production: 1.2% below pre-recession peak • Real personal income: 3.7% below previous peak
- 9. JillonMoney.com Brazil GDP: Hitting a BRIC Wall!
- 10. JillonMoney.com Brazilian Economy: Numbers still work! • 40 million entered middle class over 10 years • GDP doubled over last decade • Percentage in extreme poverty shrinking • Highest exporter of sugar, coffee, orange juice • Protests may help to focus on infrastructure/health care • Middle class can be positive agent for change
- 14. JillonMoney.com Global Central Bank Action
- 16. JillonMoney.com Business Opportunity: Mass Affluent Brazilian Total Affluent Population (> USD $250K; > BRL 570K) • Nearly 2 million (1.6% of Brazilian population) • Expected to rise to 2.8 million by 2017 • Banks, brokerage firms, private banks competing • How will you stand out? Source: Datamonitor Research
- 17. JillonMoney.com What do Mass Affluent Want? • To feel unique and special • To communicate on demand • Access to and use of cutting edge technology • To be HEARD • WHAT’S MISSING?
- 18. JillonMoney.com Mass Affluent Need Help
- 19. JillonMoney.com Social is the KEY By 2014, nearly 165M people will be regular users of social • 65% multi-task while watching TV • Younger, participatory • Raving Fans • Low cost prospecting
- 20. JillonMoney.com Breaking Through • 92% of Americans use multiple platforms to get their daily news • 37% of internet users have contributed to, commented on, or disseminated news via social • 75% of online news consumers say they get news forwarded through email or posts on social • 1.5M unique publishers actively using inShare buttons • 2B daily updates on LinkedIn feed
- 21. JillonMoney.com LinkedIn Engagement • 31% mass affluent • 34% millionaires • 40% UHNW • 50% of millionaire business owners consider themselves “active’’ users • 42% use for consider as a source for investment and financial needs • 54% of UHNW investors 55 - 64 use for financial communication/research Source: Spectrem Research