Apresentação da Alison Engel, Senior Global Marketing Director do LinkedIn

1. Alison Engel
Sr Global Marketing Director
LinkedIn

2. 1 of every 3
professionals
on the planet is LinkedIn

3. Our Mission.
Connect the world’s professionals
to make them more productive and successful

4. Inform, educate, and
inspire professionals.

5. Definitive professional
publishing platform.

6. Content
is our core
6Xmore engagement
with content vs jobs
JOBS
CONTENT

7. Marketing opportunity
Patterns of success
LinkedIn's content evolution

9. Content Evolution:
Editors are being replaced
by your network.

11. Early start-up exec
Finance exec
Relevance driven by your professional profile
VS.

12. Content Evolution:
Exclusive content is magnetic.
http://commons.wikimedia.org/wiki/File:Feeling_magnetic_repulsion.JPG

14. Influencers

15. Five top tips to starting
a successful business

16. The “Oh Sh**” List & 14 Other
Invaluable Financial Lessons
You Need to Know Now

17. Why Most of Our Business Will
Be in Fast-Growth Markets and
Digital Within 5 Years

18. Content Evolution:
Mobile is accelerating
content consumption.http://www.flickr.com/photos/clanlife/6369804665/

19. Smartphone Users in Brazil
Source: eMarketer, May 2013
12.1
22.2
29.7
51.3
60.5
70.5
39.9
2011 2012 2013 2015 2016 20172014
Mobile is booming in Brazil

21. Marketing opportunity
Patterns of success
LinkedIn's content evolution

22. Relevant Content
builds
the bridge
to meaningful
relationships
http://www.flickr.com/photos/mbiddulph/2330029159/

23. Content Marketing:
Marketing is a first class citizen

24. BlackRock Sponsored.

25. BlackRock Sponsored
The calm before the storm? Russ K expects market volatility to return in September: http://bit.ly/
143s8Rp
.

29. Content Marketing:
Social proof. Included.
http://www.flickr.com/photos/kk/513693712/

31. Share
Comment
Like

32. Content Marketing:
Your content can be
amplified outside of LinkedIn.
http://www.flickr.com/photos/bionicteaching/5886665626/

35. Content marketing opportunity
Patterns of success
LinkedIn's content evolution

36. BlackRock 4 things to know about gold's biggest sell-off in years http://bit.ly/12FpSCZ
Has
Gold
Lost
its
Luster?
|
iShares
Blog
bit.ly
•
Of
all
the
investment
topics
I've
discussed
with
clients,
whether
to
invest
in
gold
usually
elicits
the
most
divergent
opinions.
As
an
investment
that
is
almost
impossible
to
value,
people's
views
on
gold
are
oEen
more
a
maFer
of
philosophy
than...
Like (12) • Comment (6) • Share • 9 days ago
1.Make your customers more productive
and successful

37. Citi Who
are
the
most
influenIal,
iconic
women
in
the
world?
In
this
video,
Time
Magazine’s
ExecuIve
Editor
profiles
far-­‐reaching
women
in
from
the
magazine’s
100
most
InfluenIal
People
in
the
World
list
hFp://
on.ciI.us/Yc8kPt
Who
Are
The
Most
InfluenIal
Women
in
the
World?
on.ciI.us
TIME
ExecuIve
Editor
Radhika
Jones
discusses
the
far-­‐reaching
influence
of
the
iconic
women
on
the
2013
TIME
100
list.
Like (51) • Comment (7) • Share • 3 days ago
2.Be the editor

38. 3.Make it snackable

39. 4.Value the “who”

40. your success:
Enabling
Brand presence
Data and targeting
Power of content
1.
2.
3.

41. Building
relationships
between your brand and
the world’s professionals

42. LinkedIn Confidential ©2013 All Rights Reserved