Presentation by Penry Price, Vice President, Marketing Solutions at LinkedIn on B2B Connect São Paulo event - May 2015

2. Penry Price
Vice President, Marketing Solutions
LinkedIn

3. Today’s Reality

4. Target Customer

5. (Massive) Missed Opportunity

7. 95%LEAVE WITHOUT CONVERTING

8. 95%LEAVE WITHOUT CONVERTING
20%OPEN EMAIL

9. 1%
Success Rate

10. The Crux of the Problem:
Relevance at Scale

13. Bob Dylan
“The Times They Are a Changin”

14. Five Trends Putting Wind in Our Sails
FIVE TRENDS

15. Relevance in Mobile Becomes Reality
TREND ONE

16. 50% of unique visiting
members are mobile visitors*
*LinkedIn 1Q2015

17. Brands Leverage Data to be Relevant
With Better Content and Experiences
TREND TWO

18. “Hello, Mr. Price. We recognize
you by your phone number. Are
you calling about your flight
tomorrow?”

19. Technology is Unlocking a Vast
Nurturing Opportunity
TREND THREE

20. Target Customer
Relevance Marketing

21. We’re Getting Better at Predicting
Success
TREND FOUR

23. The Fusion of Advertising and Marketing
Technology
TREND FIVE

24. Marketing Automation
Ad Technology
Relevance Marketing
Scale
Personalization

27. Our Audience

28. = Over 364 million members in over 200 countries and territories.

29. Publishing
Platform

30. Publishing
Platform
1M
Posts
10K
Posts/Day

31. Be The Most Effective Platform For
Marketers to Engage With Professionals

33. Be Relevant Early

35. Be Relevant On and Off Desktop

37. Be Relevant to Known and Anonymous
Audiences, Wherever They Travel Online

39. WEEK 1 MESSAGE WEEK 2 MESSAGE WEEK 3 MESSAGE

40. Measure Your Relevance

43. Target Customer
Relevance Marketing

44. ©2015 LinkedIn Corporation. All Rights Reserved.